Average Marketing Analyst Salary in Uruguay for 2024

In this article, we will look at the average Marketing Analyst salary for 2024 in Uruguay and how that compares to other countries and professions. We'll also look at interesting salary data points like median salary, 25th and 75th percentile salaries, salary amounts based on experience, bonus ranges and more!

The data in this article has been compiled using official government salary data, salary surveys, and other sources such as job postings which contain salary information.

All salary information is in the local currency, which is the Uruguayan peso. To keep things simple, we are using the UYU currency code instead of the currency symbol $.

How Much Does a Marketing Analyst Make in Uruguay?

A Marketing Analyst working in Uruguay will typically earn around 417,200 UYU per year, and this can range from the lowest average salary of about 215,100 UYU to the highest average salary of 638,700 UYU.

Average Annual Salary
417,200 UYU
Average Monthly Salary
34,766 UYU

Lowest Annual Salary
215,100 UYU
Lowest Monthly Salary
17,925 UYU

Highest Annual Salary
638,700 UYU
Highest Monthly Salary
53,225 UYU

These are average salaries for a Marketing Analyst in Uruguay and include benefits such as housing and transport. It's also possible for a Marketing Analyst to earn more or less than the average salaries shown above.

Marketing Analyst salaries will vary a lot based on your experience, location, skills, and gender. Keep reading below to research more data on each of these areas.

Distribution of Marketing Analyst Salaries in Uruguay

So we've looked at the average salaries a Marketing Analyst will earn in Uruguay. The next interesting data point is the distribution of salaries.

Salary ranges

We already know that a Marketing Analyst can earn between 215,100 UYU and 638,700 UYU on average in Uruguay. This is known as the range in statistics.

The difference between the maximum and minimum values is a good indicator of variability in salaries, and can be used by employers to figure out how much they can expect to pay, and for employees to know how much they can earn.

Median salary

The median salary for a Marketing Analyst in Uruguay is 397,900 UYU. This is the middle value in the distribution of salaries.

What this means is that approximately 50% of the population earn less than 397,900 UYU, and 50% of the population earn more than 397,900 UYU.

If you are earning more than the median salary, that's a good indicator that you are being paid well.

If you're not earning more than the median salary, your objective should be to increase your earnings to be at least as high as the median salary (which you can do by asking for a pay rise, looking for a better paying job, etc).

Percentiles

Percentiles are similar to the median salary, but instead of looking at the middle value, they look at the values in the top and bottom half of the distribution.

For the average Marketing Analyst salary in Uruguay, 25% of the population are earning less than 275,500 UYU while 75% of the population earn more than 275,500 UYU.

75% of the population earn less than 499,300 UYU, and 25% of the population earn more than 499,300 UYU.

Like the median salary, the 25th and 75th percentile salaries can be used to determine which quartile you fall into so that you know whether you are being paid well enough compared to others in your profession and location.

The difference between a median and an average salary

The median and average salary are both indicators you can use to see if you are being paid fairly based on the overall population.

  • If your salary is higher than the average and the median salary, you are earning well compared to others.
  • If your salary is lower than the average and the median salary, it could indicate you are not being paid well enough.
  • If you are somewhere in between then it's tricky to determine if you are being paid well enough and you might need to research more closely.

Marketing Analyst Salary by Experience Level in Uruguay

The most important factor in determining your salary after the specific profession is the number of years experience you have. It stands to reason that more years of experience will result in a higher wage.

We have researched the average marketing analyst salary based on years of experience to give you an idea of how the average changes once you've worked for a certain amount of time.

  • 0 - 2 Years Experience. A Marketing Analyst in Uruguay that has less than two years of experience can expect to earn somewhere in the region of 246,200 UYU.
  • 2 - 5 Years Experience. With two to five years of experience the average Marketing Analyst salary would increase to 330,700 UYU.
  • 5 - 10 Years Experience. From five to ten years of experience as a Marketing Analyst, the average salary would be 426,700 UYU.
  • 10 - 15 Years Experience. Once you have more than ten years of experience the average salary reaches around 518,900 UYU.
  • 15 - 20 Years Experience. A Marketing Analyst with 15 to 20 years of experience can earn an average of 566,900 UYU.
  • 20+ Years Experience. For a Marketing Analyst with more than 20 years, the expected average salary increases to 596,800 UYU.

Average Salary by Experience Chart

0-2 Years
246,200 UYU
2-5 Years +34%
330,700 UYU
5-10 Years +30%
426,700 UYU
10-15 Years +21%
518,900 UYU
15-20 Years +9%
566,900 UYU
20+ Years +5%
596,800 UYU

Marketing Analyst Salary by Education Level in Uruguay

As well as experience in a job, your education plays a big role in how much you can earn. A lot of higher paying positions require a high level of education, but how much can a degree increase your salary?

In our research we have compared the salaries of employees in the same job and career level with different levels of education to see how much more you can earn at each education level.

The salary you can earn based on your education is very specific to both your location and the career path you choose.

In our research, we looked at the average salary for a Marketing Analyst in Uruguay based on the education level of the employees in order to find out whether a better education level would increase your salary.

  • High School. A Marketing Analyst in Uruguay with a high school education can earn an average salary of 296,000 UYU.

  • Certificate or Diploma. A Marketing Analyst in Uruguay with a certificate or diploma education can earn an average salary of 340,000 UYU.

  • Bachelor's Degree. A Marketing Analyst in Uruguay with a bachelor's degree education can earn an average salary of 476,600 UYU.

  • Master's Degree. A Marketing Analyst in Uruguay with a master's degree education can earn an average salary of 578,500 UYU.

Average Salary by Education Chart

High School
296,000 UYU
Certificate or Diploma +14%
340,000 UYU
Bachelor's Degree +41%
476,600 UYU
Master's Degree +21%
578,500 UYU

How Much is a Master's Degree or MBA Program?

The approximate cost of a master's degree or post-graduate program like an MBA in Uruguay is around 165,000 to 494,000 UYU and takes two years to complete.

As you can see above, there are financial benefits from reaching master's degree level, but don't expect to see much of a salary increase until you have completed the degree.

It's common for people to pursue an MBA or other post-graduate program in order to switch to a a job that pays more. On average, you can expect to earn around 10% more when switching to a new company.

Whether you decide to pursue a master's degree depends on many factors. If you are able to afford it, the numbers suggest that the return on investment is worth it and you could recover the costs in a few years from the salary increase you would receive.

Marketing Analyst Salary Compared by Gender

In the modern age, we know that there should never be a pay gap between men and women. Unfortunately, in many professions, there is still a significant difference between the salaries earned by men when compared to the salary of women in the same job.

In Uruguay, a male marketing analyst will earn an average of 431,300 UYU, while a female marketing analyst will earn around 406,300 UYU.

This means that a male marketing analyst earns approximately 6% more than a female marketing analyst for performing the same job.

Average Salary by Gender Chart in Uruguay

Male
431,300 UYU
Female -6%
406,300 UYU

Marketing Analyst Average Pay Raise in Uruguay

In many countries, an annual pay raise is often given to employees to reward their service with a salary increase.

From our research, we can see that the average pay raise for a Marketing Analyst in Uruguay is around 10% every 19 months.

The national average pay raise across all professions and industries in Uruguay is around 7% every 19 months.

In this case, we can see that the number of months between the average pay raise is higher than the typical 12 months.

To make the data more meaningful, we can calculate what the approximate annual pay raise would be using a simple formula:

Annual Increase = ( Increase Rate ÷ Months ) × 12

So for this example, it would be:

Annual Increase = ( 10 ÷ 19 ) × 12  = 6%

What this means is that a Marketing Analyst in Uruguay can expect to receive an average pay raise of around 6% every 12 months.

Annual Pay Raise by Industry in Uruguay for 2024

In the chart below, you can see the average annual pay raise percentages for each of the major industries in Uruguay.

You will see that companies in bigger and more lucrative industries tend to have the higher annual pay raises.

Banking
6%
Energy
3%
Information Technology
9%
Healthcare
6%
Travel
3%
Construction
9%
Education
6%

Marketing Analyst Bonus and Incentive Rates in Uruguay

Another part of your overall compensation in a job is how much bonus you receive. Some job roles will be more likely to pay a bonus than others and also more likely to have higher bonus rates.

Generally speaking, jobs that are more involved with direct revenue generation will receive higher bonuses based on the performance towards revenue goals.

A Marketing Analyst is a moderate bonus based job, with 50% of employees reporting at least one bonus in the last 12 months.

50% reported that they had not received any bonuses in the previous 12 months.

For the employees that did receive a bonus in the previous 12 months, the reported bonuses ranged from 3% to 5%.

Received Bonus
50%
No Bonus
50%

What are the Types of Bonus?

There are a number of difference types of bonus you can receive in a job. Including:

  • Individual performance bonus - This is a bonus that is awarded to an individual employee for general performance in the job. It's the most common type of bonus.
  • Company performance bonus - This is a bonus that is awarded to a company employees to share profit with the staff.
  • Goal based bonus - This is a bonus that is awarded to an individual employee (or a team) for achieving specific goals, objectives, or milestones.
  • Holiday bonus - This type of bonus is usually paid around the holidays, often the end of the year, and is a token of appreciation for the hard work throughout the year.

Government vs Private Sector Salaries

Another commonly asked question is whether you get paid a higher salary working in the public (government) sector or the private sector.

Public sector employees in Uruguay earn approximately 8% more than private sector employees in the same role.

Public Sector
409,000 UYU
Private Sector -8%
377,200 UYU

Salaries for Jobs Similar to a Marketing Analyst

In the table below, we have salary information for jobs that are similar to a Marketing Analyst in Uruguay.

Job Title Category Salary
Account Handler Marketing 332,500 UYU
Affiliate Manager Marketing 442,300 UYU
Analytics Specialist Marketing 318,800 UYU
Assistant Brand Manager Marketing 448,500 UYU
Assistant Product Manager Marketing 475,700 UYU
Associate Marketing Manager Marketing 520,900 UYU
Associate Product Manager Marketing 498,000 UYU
Brand Ambassador Marketing 580,600 UYU
Brand Director Marketing 751,100 UYU
Brand Executive Marketing 681,500 UYU
Brand Manager Marketing 681,500 UYU
Business Analytics Specialist Marketing 313,700 UYU
Business Channel Manager Marketing 450,300 UYU
Business Intelligence Team Leader Marketing 455,400 UYU
Campaign Specialist Marketing 399,900 UYU
Chief Marketing Officer Marketing 727,400 UYU
Chief Product Officer Marketing 642,800 UYU
Communications Officer Marketing 217,900 UYU
Content Manager Marketing 361,600 UYU
Content Marketing Strategist Marketing 440,200 UYU
Copy Editer Marketing 268,900 UYU
Copy Writer Marketing 275,500 UYU
Creative Marketing Lead Marketing 417,100 UYU
Creative Writer Marketing 267,100 UYU
Digital Marketer Marketing 399,900 UYU
Digital Marketing Manager Marketing 547,800 UYU
Digital Marketing Strategist Marketing 555,800 UYU
Digital Media Specialist Marketing 478,100 UYU
Director of Marketing Marketing 735,200 UYU
Director of Research Marketing 535,900 UYU
eMarketing Manager Marketing 539,700 UYU
Event Marketing Marketing 510,200 UYU
Head of Executive Search Marketing 623,200 UYU
Key Affiliate Manager Marketing 510,000 UYU
Localization Manager Marketing 510,000 UYU
Market Development Executive Marketing 545,300 UYU
Market Development Manager Marketing 563,000 UYU
Market Research Analyst Marketing 472,000 UYU
Market Research Manager Marketing 528,600 UYU
Market Segmentation Director Marketing 516,100 UYU
Marketing Account Supervisor Marketing 404,600 UYU
Marketing Administrator Marketing 352,000 UYU
Marketing Advisor Marketing 415,900 UYU
Marketing and Communications Officer Marketing 239,000 UYU
Marketing and Sales Head Marketing 707,600 UYU
Marketing Assistant Marketing 237,400 UYU
Marketing Associate Marketing 218,900 UYU
Marketing Communications Manager Marketing 492,700 UYU
Marketing Consultant Marketing 510,000 UYU
Marketing Coordinator Marketing 217,900 UYU
Marketing Director Marketing 721,600 UYU
Marketing Distribution Executive Marketing 551,200 UYU
Marketing Executive Marketing 566,900 UYU
Marketing Manager Marketing 748,600 UYU
Marketing Officer Marketing 246,500 UYU
Marketing Segment Manager Marketing 519,300 UYU
Marketing Specialist Marketing 340,000 UYU
Marketing Supervisor Marketing 442,200 UYU
Marketing Vice President Marketing 552,400 UYU
Marketing Writer Marketing 261,300 UYU
Online Marketing Analyst Marketing 404,600 UYU
Online Marketing Manager Marketing 472,100 UYU
Optimization Manager Marketing 464,900 UYU
Outbound Sales Marketing 335,800 UYU
Outreach Coordinator Marketing 301,600 UYU
Outreach Specialist Marketing 406,300 UYU
Product Development Marketing 502,200 UYU
Product Manager Marketing 558,300 UYU
Product Marketing Engineer Marketing 311,700 UYU
Product Marketing Executive Marketing 498,000 UYU
Product Marketing Manager Marketing 558,300 UYU
Product Researcher Marketing 275,800 UYU
Product Strategist Marketing 433,400 UYU
Product Strategy Researcher Marketing 383,300 UYU
Product Training Specialist Marketing 352,000 UYU
Project Manager Marketing 436,200 UYU
Publications Coordinator Marketing 246,200 UYU
Research Executive Marketing 480,300 UYU
Sales and Marketing Assistant Marketing 218,900 UYU
Sales and Marketing Coordinator Marketing 246,200 UYU
Sales and Marketing Director Marketing 743,100 UYU
Sales Director Marketing 646,600 UYU
Sales Management Support Marketing 254,700 UYU
Sales Manager Marketing 656,800 UYU
Search Marketing Strategist Marketing 610,100 UYU
Social Media Administrator Marketing 381,800 UYU
Social Media Specialist Marketing 394,500 UYU
Spaceman Analyst Marketing 225,700 UYU
Sponsorship Consultant Marketing 376,800 UYU
Team Leader Marketing 420,100 UYU
Telemarketer Marketing 210,500 UYU
Trade Marketing Executive Marketing 524,400 UYU
Trade Marketing Manager Marketing 519,300 UYU
Trade Marketing Professional Marketing 448,500 UYU
Trade Marketing Specialist Marketing 311,700 UYU
Web Analytics Manager Marketing 433,800 UYU
Web Content Manager Marketing 444,300 UYU

Salary Comparison by City

If you want to compare salaries with different cities in Uruguay, you can use the links below to explore the data for each specific city we have researched.

City Average Salary
Montevideo 467,100 UYU

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