Average Marketing Advisor Salary in Latvia for 2024

In this article, we will look at the average Marketing Advisor salary for 2024 in Latvia and how that compares to other countries and professions. We'll also look at interesting salary data points like median salary, 25th and 75th percentile salaries, salary amounts based on experience, bonus ranges and more!

The data in this article has been compiled using official government salary data, salary surveys, and other sources such as job postings which contain salary information.

All salary information is in the local currency, which is the Euro. To keep things simple, we are using the EUR currency code instead of the currency symbol โ‚ฌ.

How Much Does a Marketing Advisor Make in Latvia?

A Marketing Advisor working in Latvia will typically earn around 16,340 EUR per year, and this can range from the lowest average salary of about 6,440 EUR to the highest average salary of 26,500 EUR.

Average Annual Salary
16,340 EUR
Average Monthly Salary
1,361 EUR

Lowest Annual Salary
6,440 EUR
Lowest Monthly Salary
536 EUR

Highest Annual Salary
26,500 EUR
Highest Monthly Salary
2,208 EUR

These are average salaries for a Marketing Advisor in Latvia and include benefits such as housing and transport. It's also possible for a Marketing Advisor to earn more or less than the average salaries shown above.

Marketing Advisor salaries will vary a lot based on your experience, location, skills, and gender. Keep reading below to research more data on each of these areas.

Distribution of Marketing Advisor Salaries in Latvia

So we've looked at the average salaries a Marketing Advisor will earn in Latvia. The next interesting data point is the distribution of salaries.

Salary ranges

We already know that a Marketing Advisor can earn between 6,440 EUR and 26,500 EUR on average in Latvia. This is known as the range in statistics.

The difference between the maximum and minimum values is a good indicator of variability in salaries, and can be used by employers to figure out how much they can expect to pay, and for employees to know how much they can earn.

Median salary

The median salary for a Marketing Advisor in Latvia is 19,220 EUR. This is the middle value in the distribution of salaries.

What this means is that approximately 50% of the population earn less than 19,220 EUR, and 50% of the population earn more than 19,220 EUR.

If you are earning more than the median salary, that's a good indicator that you are being paid well.

If you're not earning more than the median salary, your objective should be to increase your earnings to be at least as high as the median salary (which you can do by asking for a pay rise, looking for a better paying job, etc).

Percentiles

Percentiles are similar to the median salary, but instead of looking at the middle value, they look at the values in the top and bottom half of the distribution.

For the average Marketing Advisor salary in Latvia, 25% of the population are earning less than 13,660 EUR while 75% of the population earn more than 13,660 EUR.

75% of the population earn less than 23,480 EUR, and 25% of the population earn more than 23,480 EUR.

Like the median salary, the 25th and 75th percentile salaries can be used to determine which quartile you fall into so that you know whether you are being paid well enough compared to others in your profession and location.

The difference between a median and an average salary

The median and average salary are both indicators you can use to see if you are being paid fairly based on the overall population.

  • If your salary is higher than the average and the median salary, you are earning well compared to others.
  • If your salary is lower than the average and the median salary, it could indicate you are not being paid well enough.
  • If you are somewhere in between then it's tricky to determine if you are being paid well enough and you might need to research more closely.

Marketing Advisor Salary by Experience Level in Latvia

The most important factor in determining your salary after the specific profession is the number of years experience you have. It stands to reason that more years of experience will result in a higher wage.

We have researched the average marketing advisor salary based on years of experience to give you an idea of how the average changes once you've worked for a certain amount of time.

  • 0 - 2 Years Experience. A Marketing Advisor in Latvia that has less than two years of experience can expect to earn somewhere in the region of 9,440 EUR.
  • 2 - 5 Years Experience. With two to five years of experience the average Marketing Advisor salary would increase to 12,120 EUR.
  • 5 - 10 Years Experience. From five to ten years of experience as a Marketing Advisor, the average salary would be 19,220 EUR.
  • 10 - 15 Years Experience. Once you have more than ten years of experience the average salary reaches around 23,380 EUR.
  • 15 - 20 Years Experience. A Marketing Advisor with 15 to 20 years of experience can earn an average of 23,500 EUR.
  • 20+ Years Experience. For a Marketing Advisor with more than 20 years, the expected average salary increases to 25,940 EUR.

Average Salary by Experience Chart

0-2 Years
9,440 EUR
2-5 Years +38%
12,120 EUR
5-10 Years +42%
19,220 EUR
10-15 Years +22%
23,380 EUR
15-20 Years +6%
23,500 EUR
20+ Years +9%
25,940 EUR

Marketing Advisor Salary by Education Level in Latvia

As well as experience in a job, your education plays a big role in how much you can earn. A lot of higher paying positions require a high level of education, but how much can a degree increase your salary?

In our research we have compared the salaries of employees in the same job and career level with different levels of education to see how much more you can earn at each education level.

The salary you can earn based on your education is very specific to both your location and the career path you choose.

In our research, we looked at the average salary for a Marketing Advisor in Latvia based on the education level of the employees in order to find out whether a better education level would increase your salary.

  • High School. A Marketing Advisor in Latvia with a high school education can earn an average salary of 10,000 EUR.

  • Certificate or Diploma. A Marketing Advisor in Latvia with a certificate or diploma education can earn an average salary of 14,620 EUR.

  • Bachelor's Degree. A Marketing Advisor in Latvia with a bachelor's degree education can earn an average salary of 18,940 EUR.

  • Master's Degree. A Marketing Advisor in Latvia with a master's degree education can earn an average salary of 25,940 EUR.

Average Salary by Education Chart

High School
10,000 EUR
Certificate or Diploma +17%
14,620 EUR
Bachelor's Degree +45%
18,940 EUR
Master's Degree +31%
25,940 EUR

How Much is a Master's Degree or MBA Program?

The approximate cost of a master's degree or post-graduate program like an MBA in Latvia is around 6,510 to 19,500 EUR and takes two years to complete.

As you can see above, there are financial benefits from reaching master's degree level, but don't expect to see much of a salary increase until you have completed the degree.

It's common for people to pursue an MBA or other post-graduate program in order to switch to a a job that pays more. On average, you can expect to earn around 10% more when switching to a new company.

Whether you decide to pursue a master's degree depends on many factors. If you are able to afford it, the numbers suggest that the return on investment is worth it and you could recover the costs in a few years from the salary increase you would receive.

Marketing Advisor Salary Compared by Gender

In the modern age, we know that there should never be a pay gap between men and women. Unfortunately, in many professions, there is still a significant difference between the salaries earned by men when compared to the salary of women in the same job.

In Latvia, a male marketing advisor will earn an average of 15,920 EUR, while a female marketing advisor will earn around 15,380 EUR.

This means that a male marketing advisor earns approximately 4% more than a female marketing advisor for performing the same job.

Average Salary by Gender Chart in Latvia

Male
15,920 EUR
Female -4%
15,380 EUR

Marketing Advisor Average Pay Raise in Latvia

In many countries, an annual pay raise is often given to employees to reward their service with a salary increase.

From our research, we can see that the average pay raise for a Marketing Advisor in Latvia is around 11% every 18 months.

The national average pay raise across all professions and industries in Latvia is around 8% every 18 months.

In this case, we can see that the number of months between the average pay raise is higher than the typical 12 months.

To make the data more meaningful, we can calculate what the approximate annual pay raise would be using a simple formula:

Annual Increase = ( Increase Rate ÷ Months ) × 12

So for this example, it would be:

Annual Increase = ( 11 ÷ 18 ) × 12  = 7%

What this means is that a Marketing Advisor in Latvia can expect to receive an average pay raise of around 7% every 12 months.

Annual Pay Raise by Industry in Latvia for 2024

In the chart below, you can see the average annual pay raise percentages for each of the major industries in Latvia.

You will see that companies in bigger and more lucrative industries tend to have the higher annual pay raises.

Banking
1%
Energy
2%
Information Technology
3%
Healthcare
4%
Travel
5%
Construction
6%
Education
7%

Marketing Advisor Bonus and Incentive Rates in Latvia

Another part of your overall compensation in a job is how much bonus you receive. Some job roles will be more likely to pay a bonus than others and also more likely to have higher bonus rates.

Generally speaking, jobs that are more involved with direct revenue generation will receive higher bonuses based on the performance towards revenue goals.

A Marketing Advisor is a moderate bonus based job, with 56% of employees reporting at least one bonus in the last 12 months.

44% reported that they had not received any bonuses in the previous 12 months.

For the employees that did receive a bonus in the previous 12 months, the reported bonuses ranged from 2% to 7%.

Received Bonus
56%
No Bonus
44%

What are the Types of Bonus?

There are a number of difference types of bonus you can receive in a job. Including:

  • Individual performance bonus - This is a bonus that is awarded to an individual employee for general performance in the job. It's the most common type of bonus.
  • Company performance bonus - This is a bonus that is awarded to a company employees to share profit with the staff.
  • Goal based bonus - This is a bonus that is awarded to an individual employee (or a team) for achieving specific goals, objectives, or milestones.
  • Holiday bonus - This type of bonus is usually paid around the holidays, often the end of the year, and is a token of appreciation for the hard work throughout the year.

Government vs Private Sector Salaries

Another commonly asked question is whether you get paid a higher salary working in the public (government) sector or the private sector.

Public sector employees in Latvia earn approximately 29% more than private sector employees in the same role.

Public Sector
16,880 EUR
Private Sector -29%
13,100 EUR

Salaries for Jobs Similar to a Marketing Advisor

In the table below, we have salary information for jobs that are similar to a Marketing Advisor in Latvia.

Job Title Category Salary
Account Handler Marketing 13,540 EUR
Affiliate Manager Marketing 15,380 EUR
Analytics Specialist Marketing 13,060 EUR
Assistant Brand Manager Marketing 19,640 EUR
Assistant Product Manager Marketing 17,740 EUR
Associate Marketing Manager Marketing 21,380 EUR
Associate Product Manager Marketing 20,940 EUR
Brand Ambassador Marketing 23,500 EUR
Brand Director Marketing 29,640 EUR
Brand Executive Marketing 26,500 EUR
Brand Manager Marketing 26,100 EUR
Business Analytics Specialist Marketing 12,120 EUR
Business Channel Manager Marketing 19,200 EUR
Business Intelligence Team Leader Marketing 17,760 EUR
Campaign Specialist Marketing 16,720 EUR
Chief Marketing Officer Marketing 26,280 EUR
Chief Product Officer Marketing 25,440 EUR
Communications Officer Marketing 9,360 EUR
Content Manager Marketing 15,580 EUR
Content Marketing Strategist Marketing 17,860 EUR
Copy Editer Marketing 9,960 EUR
Copy Writer Marketing 12,300 EUR
Creative Marketing Lead Marketing 17,560 EUR
Creative Writer Marketing 12,300 EUR
Digital Marketer Marketing 14,820 EUR
Digital Marketing Manager Marketing 21,380 EUR
Digital Marketing Strategist Marketing 21,640 EUR
Digital Media Specialist Marketing 19,860 EUR
Director of Marketing Marketing 30,800 EUR
Director of Research Marketing 19,980 EUR
eMarketing Manager Marketing 20,760 EUR
Event Marketing Marketing 19,940 EUR
Head of Executive Search Marketing 24,800 EUR
Key Affiliate Manager Marketing 21,380 EUR
Localization Manager Marketing 17,740 EUR
Market Development Executive Marketing 23,400 EUR
Market Development Manager Marketing 22,340 EUR
Market Research Analyst Marketing 17,860 EUR
Market Research Manager Marketing 19,480 EUR
Market Segmentation Director Marketing 21,640 EUR
Marketing Account Supervisor Marketing 16,140 EUR
Marketing Administrator Marketing 12,240 EUR
Marketing Analyst Marketing 15,300 EUR
Marketing and Communications Officer Marketing 12,020 EUR
Marketing and Sales Head Marketing 32,020 EUR
Marketing Assistant Marketing 10,380 EUR
Marketing Associate Marketing 7,080 EUR
Marketing Communications Manager Marketing 18,940 EUR
Marketing Consultant Marketing 23,520 EUR
Marketing Coordinator Marketing 7,080 EUR
Marketing Director Marketing 31,540 EUR
Marketing Distribution Executive Marketing 20,760 EUR
Marketing Executive Marketing 22,660 EUR
Marketing Manager Marketing 29,320 EUR
Marketing Officer Marketing 10,380 EUR
Marketing Segment Manager Marketing 21,400 EUR
Marketing Specialist Marketing 14,920 EUR
Marketing Supervisor Marketing 16,140 EUR
Marketing Vice President Marketing 23,520 EUR
Marketing Writer Marketing 12,840 EUR
Online Marketing Analyst Marketing 17,620 EUR
Online Marketing Manager Marketing 20,120 EUR
Optimization Manager Marketing 19,360 EUR
Outbound Sales Marketing 14,620 EUR
Outreach Coordinator Marketing 11,040 EUR
Outreach Specialist Marketing 16,400 EUR
Product Development Marketing 18,900 EUR
Product Manager Marketing 23,480 EUR
Product Marketing Engineer Marketing 13,060 EUR
Product Marketing Executive Marketing 20,000 EUR
Product Marketing Manager Marketing 21,020 EUR
Product Researcher Marketing 12,180 EUR
Product Strategist Marketing 17,540 EUR
Product Strategy Researcher Marketing 14,820 EUR
Product Training Specialist Marketing 13,560 EUR
Project Manager Marketing 17,860 EUR
Publications Coordinator Marketing 9,140 EUR
Research Executive Marketing 19,480 EUR
Sales and Marketing Assistant Marketing 9,020 EUR
Sales and Marketing Coordinator Marketing 9,140 EUR
Sales and Marketing Director Marketing 29,540 EUR
Sales Director Marketing 26,400 EUR
Sales Management Support Marketing 9,980 EUR
Sales Manager Marketing 28,820 EUR
Search Marketing Strategist Marketing 24,800 EUR
Social Media Administrator Marketing 14,540 EUR
Social Media Specialist Marketing 16,400 EUR
Spaceman Analyst Marketing 9,360 EUR
Sponsorship Consultant Marketing 17,260 EUR
Team Leader Marketing 16,400 EUR
Telemarketer Marketing 8,780 EUR
Trade Marketing Executive Marketing 20,940 EUR
Trade Marketing Manager Marketing 23,520 EUR
Trade Marketing Professional Marketing 18,780 EUR
Trade Marketing Specialist Marketing 12,620 EUR
Web Analytics Manager Marketing 16,140 EUR
Web Content Manager Marketing 17,860 EUR

Salary Comparison by City

If you want to compare salaries with different cities in Latvia, you can use the links below to explore the data for each specific city we have researched.

City Average Salary
Riga 19,220 EUR

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