Average Market Segmentation Director Salary in Azerbaijan for 2024

In this article, we will look at the average Market Segmentation Director salary for 2024 in Azerbaijan and how that compares to other countries and professions. We'll also look at interesting salary data points like median salary, 25th and 75th percentile salaries, salary amounts based on experience, bonus ranges and more!

The data in this article has been compiled using official government salary data, salary surveys, and other sources such as job postings which contain salary information.

All salary information is in the local currency, which is the Azerbaijani manat. To keep things simple, we are using the AZN currency code instead of the currency symbol โ‚ผ.

How Much Does a Market Segmentation Director Make in Azerbaijan?

A Market Segmentation Director working in Azerbaijan will typically earn around 50,660 AZN per year, and this can range from the lowest average salary of about 22,340 AZN to the highest average salary of 82,200 AZN.

Average Annual Salary
50,660 AZN
Average Monthly Salary
4,221 AZN

Lowest Annual Salary
22,340 AZN
Lowest Monthly Salary
1,861 AZN

Highest Annual Salary
82,200 AZN
Highest Monthly Salary
6,850 AZN

These are average salaries for a Market Segmentation Director in Azerbaijan and include benefits such as housing and transport. It's also possible for a Market Segmentation Director to earn more or less than the average salaries shown above.

Market Segmentation Director salaries will vary a lot based on your experience, location, skills, and gender. Keep reading below to research more data on each of these areas.

Distribution of Market Segmentation Director Salaries in Azerbaijan

So we've looked at the average salaries a Market Segmentation Director will earn in Azerbaijan. The next interesting data point is the distribution of salaries.

Salary ranges

We already know that a Market Segmentation Director can earn between 22,340 AZN and 82,200 AZN on average in Azerbaijan. This is known as the range in statistics.

The difference between the maximum and minimum values is a good indicator of variability in salaries, and can be used by employers to figure out how much they can expect to pay, and for employees to know how much they can earn.

Median salary

The median salary for a Market Segmentation Director in Azerbaijan is 56,140 AZN. This is the middle value in the distribution of salaries.

What this means is that approximately 50% of the population earn less than 56,140 AZN, and 50% of the population earn more than 56,140 AZN.

If you are earning more than the median salary, that's a good indicator that you are being paid well.

If you're not earning more than the median salary, your objective should be to increase your earnings to be at least as high as the median salary (which you can do by asking for a pay rise, looking for a better paying job, etc).

Percentiles

Percentiles are similar to the median salary, but instead of looking at the middle value, they look at the values in the top and bottom half of the distribution.

For the average Market Segmentation Director salary in Azerbaijan, 25% of the population are earning less than 34,120 AZN while 75% of the population earn more than 34,120 AZN.

75% of the population earn less than 72,540 AZN, and 25% of the population earn more than 72,540 AZN.

Like the median salary, the 25th and 75th percentile salaries can be used to determine which quartile you fall into so that you know whether you are being paid well enough compared to others in your profession and location.

The difference between a median and an average salary

The median and average salary are both indicators you can use to see if you are being paid fairly based on the overall population.

  • If your salary is higher than the average and the median salary, you are earning well compared to others.
  • If your salary is lower than the average and the median salary, it could indicate you are not being paid well enough.
  • If you are somewhere in between then it's tricky to determine if you are being paid well enough and you might need to research more closely.

Market Segmentation Director Salary by Experience Level in Azerbaijan

The most important factor in determining your salary after the specific profession is the number of years experience you have. It stands to reason that more years of experience will result in a higher wage.

We have researched the average market segmentation director salary based on years of experience to give you an idea of how the average changes once you've worked for a certain amount of time.

  • 0 - 2 Years Experience. A Market Segmentation Director in Azerbaijan that has less than two years of experience can expect to earn somewhere in the region of 25,660 AZN.
  • 2 - 5 Years Experience. With two to five years of experience the average Market Segmentation Director salary would increase to 36,160 AZN.
  • 5 - 10 Years Experience. From five to ten years of experience as a Market Segmentation Director, the average salary would be 51,120 AZN.
  • 10 - 15 Years Experience. Once you have more than ten years of experience the average salary reaches around 62,860 AZN.
  • 15 - 20 Years Experience. A Market Segmentation Director with 15 to 20 years of experience can earn an average of 71,020 AZN.
  • 20+ Years Experience. For a Market Segmentation Director with more than 20 years, the expected average salary increases to 77,380 AZN.

Average Salary by Experience Chart

0-2 Years
25,660 AZN
2-5 Years +34%
36,160 AZN
5-10 Years +48%
51,120 AZN
10-15 Years +22%
62,860 AZN
15-20 Years +9%
71,020 AZN
20+ Years +8%
77,380 AZN

Market Segmentation Director Salary by Education Level in Azerbaijan

As well as experience in a job, your education plays a big role in how much you can earn. A lot of higher paying positions require a high level of education, but how much can a degree increase your salary?

In our research we have compared the salaries of employees in the same job and career level with different levels of education to see how much more you can earn at each education level.

The salary you can earn based on your education is very specific to both your location and the career path you choose.

In our research, we looked at the average salary for a Market Segmentation Director in Azerbaijan based on the education level of the employees in order to find out whether a better education level would increase your salary.

  • Certificate or Diploma. A Market Segmentation Director in Azerbaijan with a certificate or diploma education can earn an average salary of 31,400 AZN.

  • Bachelor's Degree. A Market Segmentation Director in Azerbaijan with a bachelor's degree education can earn an average salary of 47,400 AZN.

  • Master's Degree. A Market Segmentation Director in Azerbaijan with a master's degree education can earn an average salary of 80,800 AZN.

Average Salary by Education Chart

Certificate or Diploma
31,400 AZN
Bachelor's Degree +57%
47,400 AZN
Master's Degree +68%
80,800 AZN

How Much is a Master's Degree or MBA Program?

The approximate cost of a master's degree or post-graduate program like an MBA in Azerbaijan is around 14,700 to 44,200 AZN and takes two years to complete.

As you can see above, there are financial benefits from reaching master's degree level, but don't expect to see much of a salary increase until you have completed the degree.

It's common for people to pursue an MBA or other post-graduate program in order to switch to a a job that pays more. On average, you can expect to earn around 10% more when switching to a new company.

Whether you decide to pursue a master's degree depends on many factors. If you are able to afford it, the numbers suggest that the return on investment is worth it and you could recover the costs in a few years from the salary increase you would receive.

Market Segmentation Director Salary Compared by Gender

In the modern age, we know that there should never be a pay gap between men and women. Unfortunately, in many professions, there is still a significant difference between the salaries earned by men when compared to the salary of women in the same job.

In Azerbaijan, a male market segmentation director will earn an average of 54,500 AZN, while a female market segmentation director will earn around 48,820 AZN.

This means that a male market segmentation director earns approximately 12% more than a female market segmentation director for performing the same job.

Average Salary by Gender Chart in Azerbaijan

Male
54,500 AZN
Female -12%
48,820 AZN

Market Segmentation Director Average Pay Raise in Azerbaijan

In many countries, an annual pay raise is often given to employees to reward their service with a salary increase.

From our research, we can see that the average pay raise for a Market Segmentation Director in Azerbaijan is around 11% every 21 months.

The national average pay raise across all professions and industries in Azerbaijan is around 7% every 20 months.

In this case, we can see that the number of months between the average pay raise is higher than the typical 12 months.

To make the data more meaningful, we can calculate what the approximate annual pay raise would be using a simple formula:

Annual Increase = ( Increase Rate ÷ Months ) × 12

So for this example, it would be:

Annual Increase = ( 11 ÷ 21 ) × 12  = 6%

What this means is that a Market Segmentation Director in Azerbaijan can expect to receive an average pay raise of around 6% every 12 months.

Annual Pay Raise by Industry in Azerbaijan for 2024

In the chart below, you can see the average annual pay raise percentages for each of the major industries in Azerbaijan.

You will see that companies in bigger and more lucrative industries tend to have the higher annual pay raises.

Banking
6%
Energy
3%
Information Technology
9%
Healthcare
6%
Travel
3%
Construction
9%
Education
6%

Market Segmentation Director Bonus and Incentive Rates in Azerbaijan

Another part of your overall compensation in a job is how much bonus you receive. Some job roles will be more likely to pay a bonus than others and also more likely to have higher bonus rates.

Generally speaking, jobs that are more involved with direct revenue generation will receive higher bonuses based on the performance towards revenue goals.

A Market Segmentation Director is a high bonus based job, with 81% of employees reporting at least one bonus in the last 12 months.

19% reported that they had not received any bonuses in the previous 12 months.

For the employees that did receive a bonus in the previous 12 months, the reported bonuses ranged from 5% to 9%.

Received Bonus
81%
No Bonus
19%

What are the Types of Bonus?

There are a number of difference types of bonus you can receive in a job. Including:

  • Individual performance bonus - This is a bonus that is awarded to an individual employee for general performance in the job. It's the most common type of bonus.
  • Company performance bonus - This is a bonus that is awarded to a company employees to share profit with the staff.
  • Goal based bonus - This is a bonus that is awarded to an individual employee (or a team) for achieving specific goals, objectives, or milestones.
  • Holiday bonus - This type of bonus is usually paid around the holidays, often the end of the year, and is a token of appreciation for the hard work throughout the year.

Government vs Private Sector Salaries

Another commonly asked question is whether you get paid a higher salary working in the public (government) sector or the private sector.

Public sector employees in Azerbaijan earn approximately 3% more than private sector employees in the same role.

Public Sector
36,020 AZN
Private Sector -3%
34,980 AZN

Salaries for Jobs Similar to a Market Segmentation Director

In the table below, we have salary information for jobs that are similar to a Market Segmentation Director in Azerbaijan.

Job Title Category Salary
Account Handler Marketing 31,400 AZN
Affiliate Manager Marketing 38,620 AZN
Analytics Specialist Marketing 28,680 AZN
Assistant Brand Manager Marketing 38,620 AZN
Assistant Product Manager Marketing 47,760 AZN
Associate Marketing Manager Marketing 44,720 AZN
Associate Product Manager Marketing 47,400 AZN
Brand Ambassador Marketing 50,180 AZN
Brand Director Marketing 71,020 AZN
Brand Executive Marketing 62,460 AZN
Brand Manager Marketing 60,400 AZN
Business Analytics Specialist Marketing 29,640 AZN
Business Channel Manager Marketing 40,040 AZN
Business Intelligence Team Leader Marketing 41,900 AZN
Campaign Specialist Marketing 40,140 AZN
Chief Marketing Officer Marketing 66,140 AZN
Chief Product Officer Marketing 57,320 AZN
Communications Officer Marketing 20,520 AZN
Content Manager Marketing 34,360 AZN
Content Marketing Strategist Marketing 38,340 AZN
Copy Editer Marketing 25,940 AZN
Copy Writer Marketing 23,700 AZN
Creative Marketing Lead Marketing 41,900 AZN
Creative Writer Marketing 27,380 AZN
Digital Marketer Marketing 35,420 AZN
Digital Marketing Manager Marketing 50,240 AZN
Digital Marketing Strategist Marketing 49,200 AZN
Digital Media Specialist Marketing 44,800 AZN
Director of Marketing Marketing 61,580 AZN
Director of Research Marketing 47,540 AZN
eMarketing Manager Marketing 51,400 AZN
Event Marketing Marketing 50,340 AZN
Head of Executive Search Marketing 54,140 AZN
Key Affiliate Manager Marketing 48,160 AZN
Localization Manager Marketing 44,140 AZN
Market Development Executive Marketing 51,080 AZN
Market Development Manager Marketing 48,760 AZN
Market Research Analyst Marketing 40,040 AZN
Market Research Manager Marketing 46,840 AZN
Marketing Account Supervisor Marketing 37,380 AZN
Marketing Administrator Marketing 31,180 AZN
Marketing Advisor Marketing 38,180 AZN
Marketing Analyst Marketing 40,140 AZN
Marketing and Communications Officer Marketing 24,280 AZN
Marketing and Sales Head Marketing 69,240 AZN
Marketing Assistant Marketing 20,000 AZN
Marketing Associate Marketing 21,020 AZN
Marketing Communications Manager Marketing 44,720 AZN
Marketing Consultant Marketing 48,140 AZN
Marketing Coordinator Marketing 19,160 AZN
Marketing Director Marketing 64,040 AZN
Marketing Distribution Executive Marketing 49,560 AZN
Marketing Executive Marketing 50,180 AZN
Marketing Manager Marketing 69,240 AZN
Marketing Officer Marketing 19,060 AZN
Marketing Segment Manager Marketing 47,120 AZN
Marketing Specialist Marketing 31,520 AZN
Marketing Supervisor Marketing 39,080 AZN
Marketing Vice President Marketing 51,120 AZN
Marketing Writer Marketing 23,700 AZN
Online Marketing Analyst Marketing 35,300 AZN
Online Marketing Manager Marketing 44,800 AZN
Optimization Manager Marketing 42,460 AZN
Outbound Sales Marketing 27,020 AZN
Outreach Coordinator Marketing 26,500 AZN
Outreach Specialist Marketing 35,340 AZN
Product Development Marketing 43,080 AZN
Product Manager Marketing 51,900 AZN
Product Marketing Engineer Marketing 29,540 AZN
Product Marketing Executive Marketing 46,880 AZN
Product Marketing Manager Marketing 47,580 AZN
Product Researcher Marketing 25,160 AZN
Product Strategist Marketing 38,340 AZN
Product Strategy Researcher Marketing 39,640 AZN
Product Training Specialist Marketing 32,620 AZN
Project Manager Marketing 36,020 AZN
Publications Coordinator Marketing 23,480 AZN
Research Executive Marketing 48,200 AZN
Sales and Marketing Assistant Marketing 19,380 AZN
Sales and Marketing Coordinator Marketing 21,400 AZN
Sales and Marketing Director Marketing 65,080 AZN
Sales Director Marketing 58,720 AZN
Sales Management Support Marketing 21,980 AZN
Sales Manager Marketing 60,880 AZN
Search Marketing Strategist Marketing 51,400 AZN
Social Media Administrator Marketing 38,140 AZN
Social Media Specialist Marketing 34,380 AZN
Spaceman Analyst Marketing 21,100 AZN
Sponsorship Consultant Marketing 32,960 AZN
Team Leader Marketing 36,020 AZN
Telemarketer Marketing 20,120 AZN
Trade Marketing Executive Marketing 50,240 AZN
Trade Marketing Manager Marketing 45,600 AZN
Trade Marketing Professional Marketing 39,160 AZN
Trade Marketing Specialist Marketing 30,800 AZN
Web Analytics Manager Marketing 42,040 AZN
Web Content Manager Marketing 41,660 AZN

Salary Comparison by City

If you want to compare salaries with different cities in Azerbaijan, you can use the links below to explore the data for each specific city we have researched.

City Average Salary
Baku 53,600 AZN
Ganja 50,580 AZN
Sumqayit 45,260 AZN

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