Average Market Research Manager Salary in Rwanda for 2024

In this article, we will look at the average Market Research Manager salary for 2024 in Rwanda and how that compares to other countries and professions. We'll also look at interesting salary data points like median salary, 25th and 75th percentile salaries, salary amounts based on experience, bonus ranges and more!

The data in this article has been compiled using official government salary data, salary surveys, and other sources such as job postings which contain salary information.

All salary information is in the local currency, which is the Rwandan franc. To keep things simple, we are using the RWF currency code instead of the currency symbol Fr.

How Much Does a Market Research Manager Make in Rwanda?

A Market Research Manager working in Rwanda will typically earn around 9,792,100 RWF per year, and this can range from the lowest average salary of about 4,510,700 RWF to the highest average salary of 15,599,800 RWF.

Average Annual Salary
9,792,100 RWF
Average Monthly Salary
816,008 RWF

Lowest Annual Salary
4,510,700 RWF
Lowest Monthly Salary
375,891 RWF

Highest Annual Salary
15,599,800 RWF
Highest Monthly Salary
1,299,983 RWF

These are average salaries for a Market Research Manager in Rwanda and include benefits such as housing and transport. It's also possible for a Market Research Manager to earn more or less than the average salaries shown above.

Market Research Manager salaries will vary a lot based on your experience, location, skills, and gender. Keep reading below to research more data on each of these areas.

Distribution of Market Research Manager Salaries in Rwanda

So we've looked at the average salaries a Market Research Manager will earn in Rwanda. The next interesting data point is the distribution of salaries.

Salary ranges

We already know that a Market Research Manager can earn between 4,510,700 RWF and 15,599,800 RWF on average in Rwanda. This is known as the range in statistics.

The difference between the maximum and minimum values is a good indicator of variability in salaries, and can be used by employers to figure out how much they can expect to pay, and for employees to know how much they can earn.

Median salary

The median salary for a Market Research Manager in Rwanda is 10,584,800 RWF. This is the middle value in the distribution of salaries.

What this means is that approximately 50% of the population earn less than 10,584,800 RWF, and 50% of the population earn more than 10,584,800 RWF.

If you are earning more than the median salary, that's a good indicator that you are being paid well.

If you're not earning more than the median salary, your objective should be to increase your earnings to be at least as high as the median salary (which you can do by asking for a pay rise, looking for a better paying job, etc).

Percentiles

Percentiles are similar to the median salary, but instead of looking at the middle value, they look at the values in the top and bottom half of the distribution.

For the average Market Research Manager salary in Rwanda, 25% of the population are earning less than 6,791,800 RWF while 75% of the population earn more than 6,791,800 RWF.

75% of the population earn less than 14,158,800 RWF, and 25% of the population earn more than 14,158,800 RWF.

Like the median salary, the 25th and 75th percentile salaries can be used to determine which quartile you fall into so that you know whether you are being paid well enough compared to others in your profession and location.

The difference between a median and an average salary

The median and average salary are both indicators you can use to see if you are being paid fairly based on the overall population.

  • If your salary is higher than the average and the median salary, you are earning well compared to others.
  • If your salary is lower than the average and the median salary, it could indicate you are not being paid well enough.
  • If you are somewhere in between then it's tricky to determine if you are being paid well enough and you might need to research more closely.

Market Research Manager Salary by Experience Level in Rwanda

The most important factor in determining your salary after the specific profession is the number of years experience you have. It stands to reason that more years of experience will result in a higher wage.

We have researched the average market research manager salary based on years of experience to give you an idea of how the average changes once you've worked for a certain amount of time.

  • 0 - 2 Years Experience. A Market Research Manager in Rwanda that has less than two years of experience can expect to earn somewhere in the region of 5,111,100 RWF.
  • 2 - 5 Years Experience. With two to five years of experience the average Market Research Manager salary would increase to 6,826,100 RWF.
  • 5 - 10 Years Experience. From five to ten years of experience as a Market Research Manager, the average salary would be 10,092,500 RWF.
  • 10 - 15 Years Experience. Once you have more than ten years of experience the average salary reaches around 12,361,500 RWF.
  • 15 - 20 Years Experience. A Market Research Manager with 15 to 20 years of experience can earn an average of 13,441,600 RWF.
  • 20+ Years Experience. For a Market Research Manager with more than 20 years, the expected average salary increases to 14,519,400 RWF.

Average Salary by Experience Chart

0-2 Years
5,111,100 RWF
2-5 Years +34%
6,826,100 RWF
5-10 Years +48%
10,092,500 RWF
10-15 Years +22%
12,361,500 RWF
15-20 Years +9%
13,441,600 RWF
20+ Years +8%
14,519,400 RWF

Market Research Manager Salary by Education Level in Rwanda

As well as experience in a job, your education plays a big role in how much you can earn. A lot of higher paying positions require a high level of education, but how much can a degree increase your salary?

In our research we have compared the salaries of employees in the same job and career level with different levels of education to see how much more you can earn at each education level.

The salary you can earn based on your education is very specific to both your location and the career path you choose.

In our research, we looked at the average salary for a Market Research Manager in Rwanda based on the education level of the employees in order to find out whether a better education level would increase your salary.

  • Certificate or Diploma. A Market Research Manager in Rwanda with a certificate or diploma education can earn an average salary of 5,833,500 RWF.

  • Bachelor's Degree. A Market Research Manager in Rwanda with a bachelor's degree education can earn an average salary of 9,154,500 RWF.

  • Master's Degree. A Market Research Manager in Rwanda with a master's degree education can earn an average salary of 15,360,400 RWF.

Average Salary by Education Chart

Certificate or Diploma
5,833,500 RWF
Bachelor's Degree +57%
9,154,500 RWF
Master's Degree +68%
15,360,400 RWF

How Much is a Master's Degree or MBA Program?

The approximate cost of a master's degree or post-graduate program like an MBA in Rwanda is around 3,460,000 to 10,400,000 RWF and takes two years to complete.

As you can see above, there are financial benefits from reaching master's degree level, but don't expect to see much of a salary increase until you have completed the degree.

It's common for people to pursue an MBA or other post-graduate program in order to switch to a a job that pays more. On average, you can expect to earn around 10% more when switching to a new company.

Whether you decide to pursue a master's degree depends on many factors. If you are able to afford it, the numbers suggest that the return on investment is worth it and you could recover the costs in a few years from the salary increase you would receive.

Market Research Manager Salary Compared by Gender

In the modern age, we know that there should never be a pay gap between men and women. Unfortunately, in many professions, there is still a significant difference between the salaries earned by men when compared to the salary of women in the same job.

In Rwanda, a male market research manager will earn an average of 10,333,800 RWF, while a female market research manager will earn around 9,250,100 RWF.

This means that a male market research manager earns approximately 12% more than a female market research manager for performing the same job.

Average Salary by Gender Chart in Rwanda

Male
10,333,800 RWF
Female -12%
9,250,100 RWF

Market Research Manager Average Pay Raise in Rwanda

In many countries, an annual pay raise is often given to employees to reward their service with a salary increase.

From our research, we can see that the average pay raise for a Market Research Manager in Rwanda is around 9% every 28 months.

The national average pay raise across all professions and industries in Rwanda is around 5% every 28 months.

In this case, we can see that the number of months between the average pay raise is higher than the typical 12 months.

To make the data more meaningful, we can calculate what the approximate annual pay raise would be using a simple formula:

Annual Increase = ( Increase Rate ÷ Months ) × 12

So for this example, it would be:

Annual Increase = ( 9 ÷ 28 ) × 12  = 4%

What this means is that a Market Research Manager in Rwanda can expect to receive an average pay raise of around 4% every 12 months.

Annual Pay Raise by Industry in Rwanda for 2024

In the chart below, you can see the average annual pay raise percentages for each of the major industries in Rwanda.

You will see that companies in bigger and more lucrative industries tend to have the higher annual pay raises.

Banking
9%
Energy
9%
Information Technology
9%
Healthcare
9%
Travel
9%
Construction
9%
Education
9%

Market Research Manager Bonus and Incentive Rates in Rwanda

Another part of your overall compensation in a job is how much bonus you receive. Some job roles will be more likely to pay a bonus than others and also more likely to have higher bonus rates.

Generally speaking, jobs that are more involved with direct revenue generation will receive higher bonuses based on the performance towards revenue goals.

A Market Research Manager is a moderate bonus based job, with 67% of employees reporting at least one bonus in the last 12 months.

33% reported that they had not received any bonuses in the previous 12 months.

For the employees that did receive a bonus in the previous 12 months, the reported bonuses ranged from 5% to 9%.

Received Bonus
67%
No Bonus
33%

What are the Types of Bonus?

There are a number of difference types of bonus you can receive in a job. Including:

  • Individual performance bonus - This is a bonus that is awarded to an individual employee for general performance in the job. It's the most common type of bonus.
  • Company performance bonus - This is a bonus that is awarded to a company employees to share profit with the staff.
  • Goal based bonus - This is a bonus that is awarded to an individual employee (or a team) for achieving specific goals, objectives, or milestones.
  • Holiday bonus - This type of bonus is usually paid around the holidays, often the end of the year, and is a token of appreciation for the hard work throughout the year.

Government vs Private Sector Salaries

Another commonly asked question is whether you get paid a higher salary working in the public (government) sector or the private sector.

Public sector employees in Rwanda earn approximately 25% more than private sector employees in the same role.

Public Sector
9,215,300 RWF
Private Sector -25%
7,393,200 RWF

Salaries for Jobs Similar to a Market Research Manager

In the table below, we have salary information for jobs that are similar to a Market Research Manager in Rwanda.

Job Title Category Salary
Account Handler Marketing 6,539,600 RWF
Affiliate Manager Marketing 8,856,100 RWF
Analytics Specialist Marketing 6,168,300 RWF
Assistant Brand Manager Marketing 8,833,600 RWF
Assistant Product Manager Marketing 9,599,200 RWF
Associate Marketing Manager Marketing 9,899,400 RWF
Associate Product Manager Marketing 9,899,400 RWF
Brand Ambassador Marketing 12,121,000 RWF
Brand Director Marketing 15,118,700 RWF
Brand Executive Marketing 13,079,500 RWF
Brand Manager Marketing 13,319,300 RWF
Business Analytics Specialist Marketing 6,300,400 RWF
Business Channel Manager Marketing 9,025,900 RWF
Business Intelligence Team Leader Marketing 9,493,400 RWF
Campaign Specialist Marketing 7,882,800 RWF
Chief Marketing Officer Marketing 14,280,500 RWF
Chief Product Officer Marketing 13,079,500 RWF
Communications Officer Marketing 4,450,400 RWF
Content Manager Marketing 7,331,800 RWF
Content Marketing Strategist Marketing 8,521,700 RWF
Copy Editer Marketing 5,242,700 RWF
Copy Writer Marketing 5,136,500 RWF
Creative Marketing Lead Marketing 8,785,800 RWF
Creative Writer Marketing 5,351,400 RWF
Digital Marketer Marketing 8,134,400 RWF
Digital Marketing Manager Marketing 10,450,100 RWF
Digital Marketing Strategist Marketing 10,378,100 RWF
Digital Media Specialist Marketing 9,121,500 RWF
Director of Marketing Marketing 13,919,600 RWF
Director of Research Marketing 10,187,500 RWF
eMarketing Manager Marketing 11,411,600 RWF
Event Marketing Marketing 11,014,300 RWF
Head of Executive Search Marketing 12,481,200 RWF
Key Affiliate Manager Marketing 10,199,600 RWF
Localization Manager Marketing 9,409,200 RWF
Market Development Executive Marketing 11,290,900 RWF
Market Development Manager Marketing 11,518,700 RWF
Market Research Analyst Marketing 9,205,400 RWF
Market Segmentation Director Marketing 10,691,100 RWF
Marketing Account Supervisor Marketing 8,075,200 RWF
Marketing Administrator Marketing 6,862,900 RWF
Marketing Advisor Marketing 8,545,000 RWF
Marketing Analyst Marketing 8,075,200 RWF
Marketing and Communications Officer Marketing 5,197,600 RWF
Marketing and Sales Head Marketing 14,519,400 RWF
Marketing Assistant Marketing 4,822,700 RWF
Marketing Associate Marketing 4,270,100 RWF
Marketing Communications Manager Marketing 9,599,200 RWF
Marketing Consultant Marketing 10,187,500 RWF
Marketing Coordinator Marketing 4,510,700 RWF
Marketing Director Marketing 14,880,300 RWF
Marketing Distribution Executive Marketing 10,739,300 RWF
Marketing Executive Marketing 11,518,700 RWF
Marketing Manager Marketing 14,519,400 RWF
Marketing Officer Marketing 4,558,700 RWF
Marketing Segment Manager Marketing 10,608,800 RWF
Marketing Specialist Marketing 6,887,700 RWF
Marketing Supervisor Marketing 8,578,600 RWF
Marketing Vice President Marketing 11,290,900 RWF
Marketing Writer Marketing 5,136,500 RWF
Online Marketing Analyst Marketing 8,038,700 RWF
Online Marketing Manager Marketing 9,792,100 RWF
Optimization Manager Marketing 9,010,800 RWF
Outbound Sales Marketing 6,613,100 RWF
Outreach Coordinator Marketing 6,179,700 RWF
Outreach Specialist Marketing 7,882,800 RWF
Product Development Marketing 9,695,200 RWF
Product Manager Marketing 11,518,700 RWF
Product Marketing Engineer Marketing 5,818,100 RWF
Product Marketing Executive Marketing 10,813,300 RWF
Product Marketing Manager Marketing 10,258,100 RWF
Product Researcher Marketing 5,471,700 RWF
Product Strategist Marketing 8,578,600 RWF
Product Strategy Researcher Marketing 7,919,400 RWF
Product Training Specialist Marketing 7,164,900 RWF
Project Manager Marketing 8,578,600 RWF
Publications Coordinator Marketing 5,197,600 RWF
Research Executive Marketing 10,102,100 RWF
Sales and Marketing Assistant Marketing 4,332,900 RWF
Sales and Marketing Coordinator Marketing 4,654,300 RWF
Sales and Marketing Director Marketing 14,880,300 RWF
Sales Director Marketing 12,841,200 RWF
Sales Management Support Marketing 4,726,900 RWF
Sales Manager Marketing 13,919,600 RWF
Search Marketing Strategist Marketing 12,121,000 RWF
Social Media Administrator Marketing 8,038,700 RWF
Social Media Specialist Marketing 7,572,700 RWF
Spaceman Analyst Marketing 4,162,800 RWF
Sponsorship Consultant Marketing 7,067,300 RWF
Team Leader Marketing 8,149,100 RWF
Telemarketer Marketing 4,249,700 RWF
Trade Marketing Executive Marketing 10,691,100 RWF
Trade Marketing Manager Marketing 11,123,200 RWF
Trade Marketing Professional Marketing 8,267,800 RWF
Trade Marketing Specialist Marketing 6,048,900 RWF
Web Analytics Manager Marketing 8,460,900 RWF
Web Content Manager Marketing 9,060,600 RWF

Salary Comparison by City

If you want to compare salaries with different cities in Rwanda, you can use the links below to explore the data for each specific city we have researched.

City Average Salary
Kigali 11,592,200 RWF

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