Average Head of Communications Salary in Colombia for 2024

In this article, we will look at the average Head of Communications salary for 2024 in Colombia and how that compares to other countries and professions. We'll also look at interesting salary data points like median salary, 25th and 75th percentile salaries, salary amounts based on experience, bonus ranges and more!

The data in this article has been compiled using official government salary data, salary surveys, and other sources such as job postings which contain salary information.

All salary information is in the local currency, which is the Colombian peso. To keep things simple, we are using the COP currency code instead of the currency symbol $.

How Much Does a Head of Communications Make in Colombia?

A Head of Communications working in Colombia will typically earn around 74,758,600 COP per year, and this can range from the lowest average salary of about 34,319,800 COP to the highest average salary of 118,801,500 COP.

Average Annual Salary
74,758,600 COP
Average Monthly Salary
6,229,883 COP

Lowest Annual Salary
34,319,800 COP
Lowest Monthly Salary
2,859,983 COP

Highest Annual Salary
118,801,500 COP
Highest Monthly Salary
9,900,125 COP

These are average salaries for a Head of Communications in Colombia and include benefits such as housing and transport. It's also possible for a Head of Communications to earn more or less than the average salaries shown above.

Head of Communications salaries will vary a lot based on your experience, location, skills, and gender. Keep reading below to research more data on each of these areas.

Distribution of Head of Communications Salaries in Colombia

So we've looked at the average salaries a Head of Communications will earn in Colombia. The next interesting data point is the distribution of salaries.

Salary ranges

We already know that a Head of Communications can earn between 34,319,800 COP and 118,801,500 COP on average in Colombia. This is known as the range in statistics.

The difference between the maximum and minimum values is a good indicator of variability in salaries, and can be used by employers to figure out how much they can expect to pay, and for employees to know how much they can earn.

Median salary

The median salary for a Head of Communications in Colombia is 80,640,500 COP. This is the middle value in the distribution of salaries.

What this means is that approximately 50% of the population earn less than 80,640,500 COP, and 50% of the population earn more than 80,640,500 COP.

If you are earning more than the median salary, that's a good indicator that you are being paid well.

If you're not earning more than the median salary, your objective should be to increase your earnings to be at least as high as the median salary (which you can do by asking for a pay rise, looking for a better paying job, etc).

Percentiles

Percentiles are similar to the median salary, but instead of looking at the middle value, they look at the values in the top and bottom half of the distribution.

For the average Head of Communications salary in Colombia, 25% of the population are earning less than 51,719,500 COP while 75% of the population earn more than 51,719,500 COP.

75% of the population earn less than 107,761,600 COP, and 25% of the population earn more than 107,761,600 COP.

Like the median salary, the 25th and 75th percentile salaries can be used to determine which quartile you fall into so that you know whether you are being paid well enough compared to others in your profession and location.

The difference between a median and an average salary

The median and average salary are both indicators you can use to see if you are being paid fairly based on the overall population.

  • If your salary is higher than the average and the median salary, you are earning well compared to others.
  • If your salary is lower than the average and the median salary, it could indicate you are not being paid well enough.
  • If you are somewhere in between then it's tricky to determine if you are being paid well enough and you might need to research more closely.

Head of Communications Salary by Experience Level in Colombia

The most important factor in determining your salary after the specific profession is the number of years experience you have. It stands to reason that more years of experience will result in a higher wage.

We have researched the average head of communications salary based on years of experience to give you an idea of how the average changes once you've worked for a certain amount of time.

  • 0 - 2 Years Experience. A Head of Communications in Colombia that has less than two years of experience can expect to earn somewhere in the region of 39,001,000 COP.
  • 2 - 5 Years Experience. With two to five years of experience the average Head of Communications salary would increase to 52,078,500 COP.
  • 5 - 10 Years Experience. From five to ten years of experience as a Head of Communications, the average salary would be 77,041,100 COP.
  • 10 - 15 Years Experience. Once you have more than ten years of experience the average salary reaches around 93,838,400 COP.
  • 15 - 20 Years Experience. A Head of Communications with 15 to 20 years of experience can earn an average of 102,359,100 COP.
  • 20+ Years Experience. For a Head of Communications with more than 20 years, the expected average salary increases to 110,761,500 COP.

Average Salary by Experience Chart

0-2 Years
39,001,000 COP
2-5 Years +34%
52,078,500 COP
5-10 Years +48%
77,041,100 COP
10-15 Years +22%
93,838,400 COP
15-20 Years +9%
102,359,100 COP
20+ Years +8%
110,761,500 COP

Head of Communications Salary by Education Level in Colombia

As well as experience in a job, your education plays a big role in how much you can earn. A lot of higher paying positions require a high level of education, but how much can a degree increase your salary?

In our research we have compared the salaries of employees in the same job and career level with different levels of education to see how much more you can earn at each education level.

The salary you can earn based on your education is very specific to both your location and the career path you choose.

In our research, we looked at the average salary for a Head of Communications in Colombia based on the education level of the employees in order to find out whether a better education level would increase your salary.

  • High School. A Head of Communications in Colombia with a high school education can earn an average salary of 47,880,300 COP.

  • Certificate or Diploma. A Head of Communications in Colombia with a certificate or diploma education can earn an average salary of 56,280,700 COP.

  • Bachelor's Degree. A Head of Communications in Colombia with a bachelor's degree education can earn an average salary of 81,600,600 COP.

  • Master's Degree. A Head of Communications in Colombia with a master's degree education can earn an average salary of 106,921,000 COP.

Average Salary by Education Chart

High School
47,880,300 COP
Certificate or Diploma +18%
56,280,700 COP
Bachelor's Degree +45%
81,600,600 COP
Master's Degree +31%
106,921,000 COP

How Much is a Master's Degree or MBA Program?

The approximate cost of a master's degree or post-graduate program like an MBA in Colombia is around 23,500,000 to 70,400,000 COP and takes two years to complete.

As you can see above, there are financial benefits from reaching master's degree level, but don't expect to see much of a salary increase until you have completed the degree.

It's common for people to pursue an MBA or other post-graduate program in order to switch to a a job that pays more. On average, you can expect to earn around 10% more when switching to a new company.

Whether you decide to pursue a master's degree depends on many factors. If you are able to afford it, the numbers suggest that the return on investment is worth it and you could recover the costs in a few years from the salary increase you would receive.

Head of Communications Salary Compared by Gender

In the modern age, we know that there should never be a pay gap between men and women. Unfortunately, in many professions, there is still a significant difference between the salaries earned by men when compared to the salary of women in the same job.

In Colombia, a male head of communications will earn an average of 80,398,400 COP, while a female head of communications will earn around 69,001,000 COP.

This means that a male head of communications earns approximately 17% more than a female head of communications for performing the same job.

Average Salary by Gender Chart in Colombia

Male
80,398,400 COP
Female -17%
69,001,000 COP

Head of Communications Average Pay Raise in Colombia

In many countries, an annual pay raise is often given to employees to reward their service with a salary increase.

From our research, we can see that the average pay raise for a Head of Communications in Colombia is around 10% every 20 months.

The national average pay raise across all professions and industries in Colombia is around 7% every 19 months.

In this case, we can see that the number of months between the average pay raise is higher than the typical 12 months.

To make the data more meaningful, we can calculate what the approximate annual pay raise would be using a simple formula:

Annual Increase = ( Increase Rate ÷ Months ) × 12

So for this example, it would be:

Annual Increase = ( 10 ÷ 20 ) × 12  = 6%

What this means is that a Head of Communications in Colombia can expect to receive an average pay raise of around 6% every 12 months.

Annual Pay Raise by Industry in Colombia for 2024

In the chart below, you can see the average annual pay raise percentages for each of the major industries in Colombia.

You will see that companies in bigger and more lucrative industries tend to have the higher annual pay raises.

Banking
2%
Energy
4%
Information Technology
6%
Healthcare
8%
Travel
1%
Construction
3%
Education
5%

Head of Communications Bonus and Incentive Rates in Colombia

Another part of your overall compensation in a job is how much bonus you receive. Some job roles will be more likely to pay a bonus than others and also more likely to have higher bonus rates.

Generally speaking, jobs that are more involved with direct revenue generation will receive higher bonuses based on the performance towards revenue goals.

A Head of Communications is a high bonus based job, with 82% of employees reporting at least one bonus in the last 12 months.

18% reported that they had not received any bonuses in the previous 12 months.

For the employees that did receive a bonus in the previous 12 months, the reported bonuses ranged from 5% to 9%.

Received Bonus
82%
No Bonus
18%

What are the Types of Bonus?

There are a number of difference types of bonus you can receive in a job. Including:

  • Individual performance bonus - This is a bonus that is awarded to an individual employee for general performance in the job. It's the most common type of bonus.
  • Company performance bonus - This is a bonus that is awarded to a company employees to share profit with the staff.
  • Goal based bonus - This is a bonus that is awarded to an individual employee (or a team) for achieving specific goals, objectives, or milestones.
  • Holiday bonus - This type of bonus is usually paid around the holidays, often the end of the year, and is a token of appreciation for the hard work throughout the year.

Government vs Private Sector Salaries

Another commonly asked question is whether you get paid a higher salary working in the public (government) sector or the private sector.

Public sector employees in Colombia earn approximately 11% more than private sector employees in the same role.

Public Sector
58,559,300 COP
Private Sector -11%
52,800,100 COP

Salaries for Jobs Similar to a Head of Communications

In the table below, we have salary information for jobs that are similar to a Head of Communications in Colombia.

Job Title Category Salary
Communications Associate Public Relations 29,881,100 COP
Communications Project Manager Public Relations 70,199,400 COP
Communications Specialist Public Relations 33,119,100 COP
Director of Communications Public Relations 78,358,100 COP
Government Relations Officer Public Relations 54,961,400 COP
Head of Public Relations Public Relations 96,118,100 COP
Investor Relations Officer Public Relations 61,561,100 COP
Marketing Communications Executive Public Relations 74,879,200 COP
Media Relations Specialist Public Relations 70,318,900 COP
Meetings Coordinator Public Relations 24,119,700 COP
Public Relations Executive Public Relations 75,239,300 COP
Public Relations Manager Public Relations 84,238,600 COP
Public Relations Officer Public Relations 32,519,500 COP
Public Relations Practitioner Public Relations 40,559,300 COP
Public Relations Specialist Public Relations 35,878,200 COP
Relationship Management Officer Public Relations 27,960,400 COP

Salary Comparison by City

If you want to compare salaries with different cities in Colombia, you can use the links below to explore the data for each specific city we have researched.

City Average Salary
Barranquilla 80,398,400 COP
Bello 77,041,100 COP
Bogota 86,519,600 COP
Bucaramanga 79,679,400 COP
Buenaventura 72,958,100 COP
Cartagena 83,759,700 COP
Cucuta 87,118,500 COP
Ibague 85,081,800 COP
Manizales 76,678,200 COP
Medellin 81,359,100 COP
Monteria 74,039,800 COP
Neiva 72,240,100 COP
Pereira 79,558,700 COP
Santa Marta 78,000,700 COP
Soacha 79,679,400 COP
Soledad 81,359,100 COP
Valledupar 75,721,000 COP
Villavicencio 82,198,700 COP

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