Average Digital Media Strategist Salary in Philippines for 2024

In this article, we will look at the average Digital Media Strategist salary for 2024 in Philippines and how that compares to other countries and professions. We'll also look at interesting salary data points like median salary, 25th and 75th percentile salaries, salary amounts based on experience, bonus ranges and more!

The data in this article has been compiled using official government salary data, salary surveys, and other sources such as job postings which contain salary information.

All salary information is in the local currency, which is the Philippine peso. To keep things simple, we are using the PHP currency code instead of the currency symbol โ‚ฑ.

How Much Does a Digital Media Strategist Make in Philippines?

A Digital Media Strategist working in Philippines will typically earn around 658,300 PHP per year, and this can range from the lowest average salary of about 301,600 PHP to the highest average salary of 1,043,700 PHP.

Average Annual Salary
658,300 PHP
Average Monthly Salary
54,858 PHP

Lowest Annual Salary
301,600 PHP
Lowest Monthly Salary
25,133 PHP

Highest Annual Salary
1,043,700 PHP
Highest Monthly Salary
86,975 PHP

These are average salaries for a Digital Media Strategist in Philippines and include benefits such as housing and transport. It's also possible for a Digital Media Strategist to earn more or less than the average salaries shown above.

Digital Media Strategist salaries will vary a lot based on your experience, location, skills, and gender. Keep reading below to research more data on each of these areas.

Distribution of Digital Media Strategist Salaries in Philippines

So we've looked at the average salaries a Digital Media Strategist will earn in Philippines. The next interesting data point is the distribution of salaries.

Salary ranges

We already know that a Digital Media Strategist can earn between 301,600 PHP and 1,043,700 PHP on average in Philippines. This is known as the range in statistics.

The difference between the maximum and minimum values is a good indicator of variability in salaries, and can be used by employers to figure out how much they can expect to pay, and for employees to know how much they can earn.

Median salary

The median salary for a Digital Media Strategist in Philippines is 709,600 PHP. This is the middle value in the distribution of salaries.

What this means is that approximately 50% of the population earn less than 709,600 PHP, and 50% of the population earn more than 709,600 PHP.

If you are earning more than the median salary, that's a good indicator that you are being paid well.

If you're not earning more than the median salary, your objective should be to increase your earnings to be at least as high as the median salary (which you can do by asking for a pay rise, looking for a better paying job, etc).

Percentiles

Percentiles are similar to the median salary, but instead of looking at the middle value, they look at the values in the top and bottom half of the distribution.

For the average Digital Media Strategist salary in Philippines, 25% of the population are earning less than 455,400 PHP while 75% of the population earn more than 455,400 PHP.

75% of the population earn less than 946,000 PHP, and 25% of the population earn more than 946,000 PHP.

Like the median salary, the 25th and 75th percentile salaries can be used to determine which quartile you fall into so that you know whether you are being paid well enough compared to others in your profession and location.

The difference between a median and an average salary

The median and average salary are both indicators you can use to see if you are being paid fairly based on the overall population.

  • If your salary is higher than the average and the median salary, you are earning well compared to others.
  • If your salary is lower than the average and the median salary, it could indicate you are not being paid well enough.
  • If you are somewhere in between then it's tricky to determine if you are being paid well enough and you might need to research more closely.

Digital Media Strategist Salary by Experience Level in Philippines

The most important factor in determining your salary after the specific profession is the number of years experience you have. It stands to reason that more years of experience will result in a higher wage.

We have researched the average digital media strategist salary based on years of experience to give you an idea of how the average changes once you've worked for a certain amount of time.

  • 0 - 2 Years Experience. A Digital Media Strategist in Philippines that has less than two years of experience can expect to earn somewhere in the region of 341,900 PHP.
  • 2 - 5 Years Experience. With two to five years of experience the average Digital Media Strategist salary would increase to 459,700 PHP.
  • 5 - 10 Years Experience. From five to ten years of experience as a Digital Media Strategist, the average salary would be 677,100 PHP.
  • 10 - 15 Years Experience. Once you have more than ten years of experience the average salary reaches around 824,800 PHP.
  • 15 - 20 Years Experience. A Digital Media Strategist with 15 to 20 years of experience can earn an average of 899,900 PHP.
  • 20+ Years Experience. For a Digital Media Strategist with more than 20 years, the expected average salary increases to 973,800 PHP.

Average Salary by Experience Chart

0-2 Years
341,900 PHP
2-5 Years +34%
459,700 PHP
5-10 Years +48%
677,100 PHP
10-15 Years +22%
824,800 PHP
15-20 Years +9%
899,900 PHP
20+ Years +8%
973,800 PHP

Digital Media Strategist Salary by Education Level in Philippines

As well as experience in a job, your education plays a big role in how much you can earn. A lot of higher paying positions require a high level of education, but how much can a degree increase your salary?

In our research we have compared the salaries of employees in the same job and career level with different levels of education to see how much more you can earn at each education level.

The salary you can earn based on your education is very specific to both your location and the career path you choose.

In our research, we looked at the average salary for a Digital Media Strategist in Philippines based on the education level of the employees in order to find out whether a better education level would increase your salary.

  • High School. A Digital Media Strategist in Philippines with a high school education can earn an average salary of 420,100 PHP.

  • Certificate or Diploma. A Digital Media Strategist in Philippines with a certificate or diploma education can earn an average salary of 496,100 PHP.

  • Bachelor's Degree. A Digital Media Strategist in Philippines with a bachelor's degree education can earn an average salary of 717,900 PHP.

  • Master's Degree. A Digital Media Strategist in Philippines with a master's degree education can earn an average salary of 939,600 PHP.

Average Salary by Education Chart

High School
420,100 PHP
Certificate or Diploma +18%
496,100 PHP
Bachelor's Degree +45%
717,900 PHP
Master's Degree +31%
939,600 PHP

How Much is a Master's Degree or MBA Program?

The approximate cost of a master's degree or post-graduate program like an MBA in Philippines is around 223,000 to 669,000 PHP and takes two years to complete.

As you can see above, there are financial benefits from reaching master's degree level, but don't expect to see much of a salary increase until you have completed the degree.

It's common for people to pursue an MBA or other post-graduate program in order to switch to a a job that pays more. On average, you can expect to earn around 10% more when switching to a new company.

Whether you decide to pursue a master's degree depends on many factors. If you are able to afford it, the numbers suggest that the return on investment is worth it and you could recover the costs in a few years from the salary increase you would receive.

Digital Media Strategist Salary Compared by Gender

In the modern age, we know that there should never be a pay gap between men and women. Unfortunately, in many professions, there is still a significant difference between the salaries earned by men when compared to the salary of women in the same job.

In Philippines, a male digital media strategist will earn an average of 702,800 PHP, while a female digital media strategist will earn around 610,100 PHP.

This means that a male digital media strategist earns approximately 15% more than a female digital media strategist for performing the same job.

Average Salary by Gender Chart in Philippines

Male
702,800 PHP
Female -15%
610,100 PHP

Digital Media Strategist Average Pay Raise in Philippines

In many countries, an annual pay raise is often given to employees to reward their service with a salary increase.

From our research, we can see that the average pay raise for a Digital Media Strategist in Philippines is around 11% every 19 months.

The national average pay raise across all professions and industries in Philippines is around 8% every 18 months.

In this case, we can see that the number of months between the average pay raise is higher than the typical 12 months.

To make the data more meaningful, we can calculate what the approximate annual pay raise would be using a simple formula:

Annual Increase = ( Increase Rate ÷ Months ) × 12

So for this example, it would be:

Annual Increase = ( 11 ÷ 19 ) × 12  = 7%

What this means is that a Digital Media Strategist in Philippines can expect to receive an average pay raise of around 7% every 12 months.

Annual Pay Raise by Industry in Philippines for 2024

In the chart below, you can see the average annual pay raise percentages for each of the major industries in Philippines.

You will see that companies in bigger and more lucrative industries tend to have the higher annual pay raises.

Banking
9%
Energy
9%
Information Technology
9%
Healthcare
9%
Travel
9%
Construction
9%
Education
9%

Digital Media Strategist Bonus and Incentive Rates in Philippines

Another part of your overall compensation in a job is how much bonus you receive. Some job roles will be more likely to pay a bonus than others and also more likely to have higher bonus rates.

Generally speaking, jobs that are more involved with direct revenue generation will receive higher bonuses based on the performance towards revenue goals.

A Digital Media Strategist is a high bonus based job, with 83% of employees reporting at least one bonus in the last 12 months.

17% reported that they had not received any bonuses in the previous 12 months.

For the employees that did receive a bonus in the previous 12 months, the reported bonuses ranged from 5% to 9%.

Received Bonus
83%
No Bonus
17%

What are the Types of Bonus?

There are a number of difference types of bonus you can receive in a job. Including:

  • Individual performance bonus - This is a bonus that is awarded to an individual employee for general performance in the job. It's the most common type of bonus.
  • Company performance bonus - This is a bonus that is awarded to a company employees to share profit with the staff.
  • Goal based bonus - This is a bonus that is awarded to an individual employee (or a team) for achieving specific goals, objectives, or milestones.
  • Holiday bonus - This type of bonus is usually paid around the holidays, often the end of the year, and is a token of appreciation for the hard work throughout the year.

Government vs Private Sector Salaries

Another commonly asked question is whether you get paid a higher salary working in the public (government) sector or the private sector.

Public sector employees in Philippines earn approximately 12% more than private sector employees in the same role.

Public Sector
563,300 PHP
Private Sector -12%
504,300 PHP

Salaries for Jobs Similar to a Digital Media Strategist

In the table below, we have salary information for jobs that are similar to a Digital Media Strategist in Philippines.

Job Title Category Salary
Advertising Account Executive Advertising / Graphic Design / Events 592,600 PHP
Advertising Account Manager Advertising / Graphic Design / Events 656,800 PHP
Advertising Account Planner Advertising / Graphic Design / Events 320,500 PHP
Advertising and Promotions Manager Advertising / Graphic Design / Events 838,100 PHP
Advertising Coordinator Advertising / Graphic Design / Events 431,300 PHP
Advertising Manager Advertising / Graphic Design / Events 849,200 PHP
Advertising Operations Manager Advertising / Graphic Design / Events 849,200 PHP
Advertising Sales Director Advertising / Graphic Design / Events 888,400 PHP
Advertising Strategic Planner Advertising / Graphic Design / Events 548,800 PHP
Advertising Team Leader Advertising / Graphic Design / Events 489,600 PHP
Animator Advertising / Graphic Design / Events 361,600 PHP
Art Director Advertising / Graphic Design / Events 533,100 PHP
Art Manager Advertising / Graphic Design / Events 502,200 PHP
Artist Advertising / Graphic Design / Events 447,700 PHP
Artworker Advertising / Graphic Design / Events 318,800 PHP
Assistant Art Director Advertising / Graphic Design / Events 407,100 PHP
Audio and Video Equipment Technician Advertising / Graphic Design / Events 301,300 PHP
Audio Engineer Advertising / Graphic Design / Events 354,000 PHP
Audiosual Technician Advertising / Graphic Design / Events 308,300 PHP
Broadcast Administrator Advertising / Graphic Design / Events 539,800 PHP
Catering Sales Advertising / Graphic Design / Events 322,600 PHP
Catering Trainer Advertising / Graphic Design / Events 401,300 PHP
Commercial and Industrial Designer Advertising / Graphic Design / Events 301,600 PHP
Conference Organiser Advertising / Graphic Design / Events 384,500 PHP
Content and Media Production Lead Advertising / Graphic Design / Events 595,300 PHP
CopyWriter Advertising / Graphic Design / Events 335,800 PHP
Creative Designer Advertising / Graphic Design / Events 381,800 PHP
Creative Director Advertising / Graphic Design / Events 528,600 PHP
Designer Advertising / Graphic Design / Events 305,600 PHP
Desktop Publisher Advertising / Graphic Design / Events 239,000 PHP
Digital Campaign Manager Advertising / Graphic Design / Events 556,000 PHP
Digital Media Manager Advertising / Graphic Design / Events 643,400 PHP
Director of Events Advertising / Graphic Design / Events 899,900 PHP
Director of Graphic Design Advertising / Graphic Design / Events 492,400 PHP
Director of Social Media Marketing Advertising / Graphic Design / Events 660,500 PHP
Events and Promotions Manager Advertising / Graphic Design / Events 816,900 PHP
Events Director Advertising / Graphic Design / Events 848,200 PHP
Exhibit Designer Advertising / Graphic Design / Events 421,400 PHP
Exhibit Display Coordinator Advertising / Graphic Design / Events 413,900 PHP
Exhibit Display Manager Advertising / Graphic Design / Events 535,900 PHP
Finisher Advertising / Graphic Design / Events 279,400 PHP
Graphic Artist Advertising / Graphic Design / Events 332,500 PHP
Graphic Design Specialist Advertising / Graphic Design / Events 396,300 PHP
Graphic Designer Advertising / Graphic Design / Events 322,600 PHP
Graphics Artist Advertising / Graphic Design / Events 340,400 PHP
Graphics Design Supervisor Advertising / Graphic Design / Events 442,300 PHP
Group Creative Director Advertising / Graphic Design / Events 581,000 PHP
Imagery Analyst Advertising / Graphic Design / Events 294,300 PHP
Imaging Technologist Advertising / Graphic Design / Events 313,700 PHP
Interaction Designer Advertising / Graphic Design / Events 275,500 PHP
Media Analyst Advertising / Graphic Design / Events 397,900 PHP
Media Executive Advertising / Graphic Design / Events 559,000 PHP
Media Planner Advertising / Graphic Design / Events 409,000 PHP
Media Production Coordinator Advertising / Graphic Design / Events 404,600 PHP
Media Production Manager Advertising / Graphic Design / Events 709,600 PHP
Media Project Manager Advertising / Graphic Design / Events 691,200 PHP
Media Relations Representative Advertising / Graphic Design / Events 592,600 PHP
Media Sales Executive Advertising / Graphic Design / Events 658,300 PHP
Meeting and Event Planner Advertising / Graphic Design / Events 398,300 PHP
Multimedia Artist Advertising / Graphic Design / Events 327,300 PHP
Multimedia Specialist Advertising / Graphic Design / Events 313,700 PHP
Photographer Advertising / Graphic Design / Events 296,000 PHP
PPC Campaign Manager Advertising / Graphic Design / Events 548,800 PHP
Print Production Manager Advertising / Graphic Design / Events 566,900 PHP
Product and Brand Manager Advertising / Graphic Design / Events 791,600 PHP
Sales Promotion Manager Advertising / Graphic Design / Events 794,900 PHP
Search Engine Optimization Specialist (SEO) Advertising / Graphic Design / Events 354,000 PHP
Sketch Artist Advertising / Graphic Design / Events 382,600 PHP
Social Media Executive Advertising / Graphic Design / Events 684,900 PHP
Social Media Manager Advertising / Graphic Design / Events 664,500 PHP
Social Media Marketing Manager Advertising / Graphic Design / Events 639,100 PHP
Social Media Strategist Advertising / Graphic Design / Events 693,100 PHP
Special Events Supervisor Advertising / Graphic Design / Events 491,000 PHP
Technical Typist Advertising / Graphic Design / Events 238,900 PHP
User Experience UX Designer Advertising / Graphic Design / Events 352,000 PHP
UX Designer Advertising / Graphic Design / Events 301,800 PHP

Salary Comparison by City

If you want to compare salaries with different cities in Philippines, you can use the links below to explore the data for each specific city we have researched.

City Average Salary
Antipolo 705,500 PHP
Cagayan de Oro 633,300 PHP
Cebu 747,400 PHP
Dasmarinas 580,600 PHP
Davao 767,000 PHP
Kalookan 699,700 PHP
Las Pinas 643,800 PHP
Makati 623,200 PHP
Manila 733,300 PHP
Paranaque 680,100 PHP
Pasig 681,500 PHP
Quezon City 754,900 PHP
Taguig 699,700 PHP
Valenzuela 626,800 PHP

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