Average Digital Marketing Manager Salary in Poland for 2024

In this article, we will look at the average Digital Marketing Manager salary for 2024 in Poland and how that compares to other countries and professions. We'll also look at interesting salary data points like median salary, 25th and 75th percentile salaries, salary amounts based on experience, bonus ranges and more!

The data in this article has been compiled using official government salary data, salary surveys, and other sources such as job postings which contain salary information.

All salary information is in the local currency, which is the Polish złoty. To keep things simple, we are using the PLN currency code instead of the currency symbol zł.

How Much Does a Digital Marketing Manager Make in Poland?

A Digital Marketing Manager working in Poland will typically earn around 119,900 PLN per year, and this can range from the lowest average salary of about 64,200 PLN to the highest average salary of 183,600 PLN.

Average Annual Salary
119,900 PLN
Average Monthly Salary
9,991 PLN

Lowest Annual Salary
64,200 PLN
Lowest Monthly Salary
5,350 PLN

Highest Annual Salary
183,600 PLN
Highest Monthly Salary
15,300 PLN

These are average salaries for a Digital Marketing Manager in Poland and include benefits such as housing and transport. It's also possible for a Digital Marketing Manager to earn more or less than the average salaries shown above.

Digital Marketing Manager salaries will vary a lot based on your experience, location, skills, and gender. Keep reading below to research more data on each of these areas.

Distribution of Digital Marketing Manager Salaries in Poland

So we've looked at the average salaries a Digital Marketing Manager will earn in Poland. The next interesting data point is the distribution of salaries.

Salary ranges

We already know that a Digital Marketing Manager can earn between 64,200 PLN and 183,600 PLN on average in Poland. This is known as the range in statistics.

The difference between the maximum and minimum values is a good indicator of variability in salaries, and can be used by employers to figure out how much they can expect to pay, and for employees to know how much they can earn.

Median salary

The median salary for a Digital Marketing Manager in Poland is 112,460 PLN. This is the middle value in the distribution of salaries.

What this means is that approximately 50% of the population earn less than 112,460 PLN, and 50% of the population earn more than 112,460 PLN.

If you are earning more than the median salary, that's a good indicator that you are being paid well.

If you're not earning more than the median salary, your objective should be to increase your earnings to be at least as high as the median salary (which you can do by asking for a pay rise, looking for a better paying job, etc).

Percentiles

Percentiles are similar to the median salary, but instead of looking at the middle value, they look at the values in the top and bottom half of the distribution.

For the average Digital Marketing Manager salary in Poland, 25% of the population are earning less than 77,860 PLN while 75% of the population earn more than 77,860 PLN.

75% of the population earn less than 136,200 PLN, and 25% of the population earn more than 136,200 PLN.

Like the median salary, the 25th and 75th percentile salaries can be used to determine which quartile you fall into so that you know whether you are being paid well enough compared to others in your profession and location.

The difference between a median and an average salary

The median and average salary are both indicators you can use to see if you are being paid fairly based on the overall population.

  • If your salary is higher than the average and the median salary, you are earning well compared to others.
  • If your salary is lower than the average and the median salary, it could indicate you are not being paid well enough.
  • If you are somewhere in between then it's tricky to determine if you are being paid well enough and you might need to research more closely.

Digital Marketing Manager Salary by Experience Level in Poland

The most important factor in determining your salary after the specific profession is the number of years experience you have. It stands to reason that more years of experience will result in a higher wage.

We have researched the average digital marketing manager salary based on years of experience to give you an idea of how the average changes once you've worked for a certain amount of time.

  • 0 - 2 Years Experience. A Digital Marketing Manager in Poland that has less than two years of experience can expect to earn somewhere in the region of 74,560 PLN.
  • 2 - 5 Years Experience. With two to five years of experience the average Digital Marketing Manager salary would increase to 94,380 PLN.
  • 5 - 10 Years Experience. From five to ten years of experience as a Digital Marketing Manager, the average salary would be 127,700 PLN.
  • 10 - 15 Years Experience. Once you have more than ten years of experience the average salary reaches around 150,000 PLN.
  • 15 - 20 Years Experience. A Digital Marketing Manager with 15 to 20 years of experience can earn an average of 163,800 PLN.
  • 20+ Years Experience. For a Digital Marketing Manager with more than 20 years, the expected average salary increases to 174,000 PLN.

Average Salary by Experience Chart

0-2 Years
74,560 PLN
2-5 Years +26%
94,380 PLN
5-10 Years +32%
127,700 PLN
10-15 Years +18%
150,000 PLN
15-20 Years +11%
163,800 PLN
20+ Years +6%
174,000 PLN

Digital Marketing Manager Salary by Education Level in Poland

As well as experience in a job, your education plays a big role in how much you can earn. A lot of higher paying positions require a high level of education, but how much can a degree increase your salary?

In our research we have compared the salaries of employees in the same job and career level with different levels of education to see how much more you can earn at each education level.

The salary you can earn based on your education is very specific to both your location and the career path you choose.

In our research, we looked at the average salary for a Digital Marketing Manager in Poland based on the education level of the employees in order to find out whether a better education level would increase your salary.

  • High School. A Digital Marketing Manager in Poland with a high school education can earn an average salary of 93,100 PLN.

  • Certificate or Diploma. A Digital Marketing Manager in Poland with a certificate or diploma education can earn an average salary of 103,440 PLN.

  • Bachelor's Degree. A Digital Marketing Manager in Poland with a bachelor's degree education can earn an average salary of 137,400 PLN.

  • Master's Degree. A Digital Marketing Manager in Poland with a master's degree education can earn an average salary of 172,200 PLN.

Average Salary by Education Chart

High School
93,100 PLN
Certificate or Diploma +13%
103,440 PLN
Bachelor's Degree +32%
137,400 PLN
Master's Degree +24%
172,200 PLN

How Much is a Master's Degree or MBA Program?

The approximate cost of a master's degree or post-graduate program like an MBA in Poland is around 37,800 to 113,000 PLN and takes two years to complete.

As you can see above, there are financial benefits from reaching master's degree level, but don't expect to see much of a salary increase until you have completed the degree.

It's common for people to pursue an MBA or other post-graduate program in order to switch to a a job that pays more. On average, you can expect to earn around 10% more when switching to a new company.

Whether you decide to pursue a master's degree depends on many factors. If you are able to afford it, the numbers suggest that the return on investment is worth it and you could recover the costs in a few years from the salary increase you would receive.

Digital Marketing Manager Salary Compared by Gender

In the modern age, we know that there should never be a pay gap between men and women. Unfortunately, in many professions, there is still a significant difference between the salaries earned by men when compared to the salary of women in the same job.

In Poland, a male digital marketing manager will earn an average of 125,100 PLN, while a female digital marketing manager will earn around 115,940 PLN.

This means that a male digital marketing manager earns approximately 8% more than a female digital marketing manager for performing the same job.

Average Salary by Gender Chart in Poland

Male
125,100 PLN
Female -8%
115,940 PLN

Digital Marketing Manager Average Pay Raise in Poland

In many countries, an annual pay raise is often given to employees to reward their service with a salary increase.

From our research, we can see that the average pay raise for a Digital Marketing Manager in Poland is around 12% every 17 months.

The national average pay raise across all professions and industries in Poland is around 8% every 17 months.

In this case, we can see that the number of months between the average pay raise is higher than the typical 12 months.

To make the data more meaningful, we can calculate what the approximate annual pay raise would be using a simple formula:

Annual Increase = ( Increase Rate ÷ Months ) × 12

So for this example, it would be:

Annual Increase = ( 12 ÷ 17 ) × 12  = 8%

What this means is that a Digital Marketing Manager in Poland can expect to receive an average pay raise of around 8% every 12 months.

Annual Pay Raise by Industry in Poland for 2024

In the chart below, you can see the average annual pay raise percentages for each of the major industries in Poland.

You will see that companies in bigger and more lucrative industries tend to have the higher annual pay raises.

Banking
2%
Energy
4%
Information Technology
6%
Healthcare
8%
Travel
1%
Construction
3%
Education
5%

Digital Marketing Manager Bonus and Incentive Rates in Poland

Another part of your overall compensation in a job is how much bonus you receive. Some job roles will be more likely to pay a bonus than others and also more likely to have higher bonus rates.

Generally speaking, jobs that are more involved with direct revenue generation will receive higher bonuses based on the performance towards revenue goals.

A Digital Marketing Manager is a high bonus based job, with 76% of employees reporting at least one bonus in the last 12 months.

24% reported that they had not received any bonuses in the previous 12 months.

For the employees that did receive a bonus in the previous 12 months, the reported bonuses ranged from 6% to 7%.

Received Bonus
76%
No Bonus
24%

What are the Types of Bonus?

There are a number of difference types of bonus you can receive in a job. Including:

  • Individual performance bonus - This is a bonus that is awarded to an individual employee for general performance in the job. It's the most common type of bonus.
  • Company performance bonus - This is a bonus that is awarded to a company employees to share profit with the staff.
  • Goal based bonus - This is a bonus that is awarded to an individual employee (or a team) for achieving specific goals, objectives, or milestones.
  • Holiday bonus - This type of bonus is usually paid around the holidays, often the end of the year, and is a token of appreciation for the hard work throughout the year.

Government vs Private Sector Salaries

Another commonly asked question is whether you get paid a higher salary working in the public (government) sector or the private sector.

Public sector employees in Poland earn approximately 9% more than private sector employees in the same role.

Public Sector
93,780 PLN
Private Sector -9%
85,700 PLN

Salaries for Jobs Similar to a Digital Marketing Manager

In the table below, we have salary information for jobs that are similar to a Digital Marketing Manager in Poland.

Job Title Category Salary
Account Handler Marketing 69,060 PLN
Affiliate Manager Marketing 93,140 PLN
Analytics Specialist Marketing 72,360 PLN
Assistant Brand Manager Marketing 96,520 PLN
Assistant Product Manager Marketing 108,800 PLN
Associate Marketing Manager Marketing 112,460 PLN
Associate Product Manager Marketing 109,000 PLN
Brand Ambassador Marketing 125,700 PLN
Brand Director Marketing 159,400 PLN
Brand Executive Marketing 152,100 PLN
Brand Manager Marketing 138,200 PLN
Business Analytics Specialist Marketing 72,780 PLN
Business Channel Manager Marketing 98,540 PLN
Business Intelligence Team Leader Marketing 97,460 PLN
Campaign Specialist Marketing 89,340 PLN
Chief Marketing Officer Marketing 152,000 PLN
Chief Product Officer Marketing 148,300 PLN
Communications Officer Marketing 47,720 PLN
Content Manager Marketing 77,120 PLN
Content Marketing Strategist Marketing 98,140 PLN
Copy Editer Marketing 57,820 PLN
Copy Writer Marketing 57,360 PLN
Creative Marketing Lead Marketing 100,580 PLN
Creative Writer Marketing 60,180 PLN
Digital Marketer Marketing 88,480 PLN
Digital Marketing Strategist Marketing 123,400 PLN
Digital Media Specialist Marketing 99,280 PLN
Director of Marketing Marketing 158,700 PLN
Director of Research Marketing 113,700 PLN
eMarketing Manager Marketing 129,000 PLN
Event Marketing Marketing 125,100 PLN
Head of Executive Search Marketing 134,600 PLN
Key Affiliate Manager Marketing 115,560 PLN
Localization Manager Marketing 104,600 PLN
Market Development Executive Marketing 125,700 PLN
Market Development Manager Marketing 129,000 PLN
Market Research Analyst Marketing 102,240 PLN
Market Research Manager Marketing 109,000 PLN
Market Segmentation Director Marketing 116,780 PLN
Marketing Account Supervisor Marketing 90,540 PLN
Marketing Administrator Marketing 78,420 PLN
Marketing Advisor Marketing 91,560 PLN
Marketing Analyst Marketing 95,600 PLN
Marketing and Communications Officer Marketing 56,640 PLN
Marketing and Sales Head Marketing 159,400 PLN
Marketing Assistant Marketing 53,600 PLN
Marketing Associate Marketing 52,180 PLN
Marketing Communications Manager Marketing 101,980 PLN
Marketing Consultant Marketing 118,060 PLN
Marketing Coordinator Marketing 50,980 PLN
Marketing Director Marketing 157,600 PLN
Marketing Distribution Executive Marketing 125,700 PLN
Marketing Executive Marketing 119,080 PLN
Marketing Manager Marketing 157,600 PLN
Marketing Officer Marketing 50,620 PLN
Marketing Segment Manager Marketing 114,940 PLN
Marketing Specialist Marketing 75,040 PLN
Marketing Supervisor Marketing 89,340 PLN
Marketing Vice President Marketing 128,900 PLN
Marketing Writer Marketing 57,860 PLN
Online Marketing Analyst Marketing 85,440 PLN
Online Marketing Manager Marketing 103,260 PLN
Optimization Manager Marketing 100,140 PLN
Outbound Sales Marketing 70,880 PLN
Outreach Coordinator Marketing 66,480 PLN
Outreach Specialist Marketing 84,780 PLN
Product Development Marketing 114,820 PLN
Product Manager Marketing 127,700 PLN
Product Marketing Engineer Marketing 64,180 PLN
Product Marketing Executive Marketing 119,080 PLN
Product Marketing Manager Marketing 117,600 PLN
Product Researcher Marketing 61,840 PLN
Product Strategist Marketing 94,380 PLN
Product Strategy Researcher Marketing 87,060 PLN
Product Training Specialist Marketing 77,640 PLN
Project Manager Marketing 88,300 PLN
Publications Coordinator Marketing 55,320 PLN
Research Executive Marketing 115,380 PLN
Sales and Marketing Assistant Marketing 48,340 PLN
Sales and Marketing Coordinator Marketing 50,620 PLN
Sales and Marketing Director Marketing 152,300 PLN
Sales Director Marketing 142,300 PLN
Sales Management Support Marketing 53,860 PLN
Sales Manager Marketing 148,300 PLN
Search Marketing Strategist Marketing 128,500 PLN
Social Media Administrator Marketing 87,520 PLN
Social Media Specialist Marketing 81,960 PLN
Spaceman Analyst Marketing 48,820 PLN
Sponsorship Consultant Marketing 85,940 PLN
Team Leader Marketing 94,400 PLN
Telemarketer Marketing 46,160 PLN
Trade Marketing Executive Marketing 125,100 PLN
Trade Marketing Manager Marketing 115,260 PLN
Trade Marketing Professional Marketing 93,600 PLN
Trade Marketing Specialist Marketing 69,540 PLN
Web Analytics Manager Marketing 102,380 PLN
Web Content Manager Marketing 97,840 PLN

Salary Comparison by City

If you want to compare salaries with different cities in Poland, you can use the links below to explore the data for each specific city we have researched.

City Average Salary
Gdansk 118,060 PLN
Katowice 106,440 PLN
Krakow 125,100 PLN
Lublin 104,920 PLN
Poznan 115,260 PLN
Szczecin 108,300 PLN
Warsaw 134,600 PLN
Wroclaw 127,700 PLN

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