Average Digital Marketing Manager Salary in Norway for 2024

In this article, we will look at the average Digital Marketing Manager salary for 2024 in Norway and how that compares to other countries and professions. We'll also look at interesting salary data points like median salary, 25th and 75th percentile salaries, salary amounts based on experience, bonus ranges and more!

The data in this article has been compiled using official government salary data, salary surveys, and other sources such as job postings which contain salary information.

All salary information is in the local currency, which is the Norwegian krone. To keep things simple, we are using the NOK currency code instead of the currency symbol kr.

How Much Does a Digital Marketing Manager Make in Norway?

A Digital Marketing Manager working in Norway will typically earn around 785,600 NOK per year, and this can range from the lowest average salary of about 360,200 NOK to the highest average salary of 1,251,900 NOK.

Average Annual Salary
785,600 NOK
Average Monthly Salary
65,466 NOK

Lowest Annual Salary
360,200 NOK
Lowest Monthly Salary
30,016 NOK

Highest Annual Salary
1,251,900 NOK
Highest Monthly Salary
104,325 NOK

These are average salaries for a Digital Marketing Manager in Norway and include benefits such as housing and transport. It's also possible for a Digital Marketing Manager to earn more or less than the average salaries shown above.

Digital Marketing Manager salaries will vary a lot based on your experience, location, skills, and gender. Keep reading below to research more data on each of these areas.

Distribution of Digital Marketing Manager Salaries in Norway

So we've looked at the average salaries a Digital Marketing Manager will earn in Norway. The next interesting data point is the distribution of salaries.

Salary ranges

We already know that a Digital Marketing Manager can earn between 360,200 NOK and 1,251,900 NOK on average in Norway. This is known as the range in statistics.

The difference between the maximum and minimum values is a good indicator of variability in salaries, and can be used by employers to figure out how much they can expect to pay, and for employees to know how much they can earn.

Median salary

The median salary for a Digital Marketing Manager in Norway is 846,500 NOK. This is the middle value in the distribution of salaries.

What this means is that approximately 50% of the population earn less than 846,500 NOK, and 50% of the population earn more than 846,500 NOK.

If you are earning more than the median salary, that's a good indicator that you are being paid well.

If you're not earning more than the median salary, your objective should be to increase your earnings to be at least as high as the median salary (which you can do by asking for a pay rise, looking for a better paying job, etc).

Percentiles

Percentiles are similar to the median salary, but instead of looking at the middle value, they look at the values in the top and bottom half of the distribution.

For the average Digital Marketing Manager salary in Norway, 25% of the population are earning less than 544,100 NOK while 75% of the population earn more than 544,100 NOK.

75% of the population earn less than 1,128,500 NOK, and 25% of the population earn more than 1,128,500 NOK.

Like the median salary, the 25th and 75th percentile salaries can be used to determine which quartile you fall into so that you know whether you are being paid well enough compared to others in your profession and location.

The difference between a median and an average salary

The median and average salary are both indicators you can use to see if you are being paid fairly based on the overall population.

  • If your salary is higher than the average and the median salary, you are earning well compared to others.
  • If your salary is lower than the average and the median salary, it could indicate you are not being paid well enough.
  • If you are somewhere in between then it's tricky to determine if you are being paid well enough and you might need to research more closely.

Digital Marketing Manager Salary by Experience Level in Norway

The most important factor in determining your salary after the specific profession is the number of years experience you have. It stands to reason that more years of experience will result in a higher wage.

We have researched the average digital marketing manager salary based on years of experience to give you an idea of how the average changes once you've worked for a certain amount of time.

  • 0 - 2 Years Experience. A Digital Marketing Manager in Norway that has less than two years of experience can expect to earn somewhere in the region of 407,800 NOK.
  • 2 - 5 Years Experience. With two to five years of experience the average Digital Marketing Manager salary would increase to 547,400 NOK.
  • 5 - 10 Years Experience. From five to ten years of experience as a Digital Marketing Manager, the average salary would be 809,600 NOK.
  • 10 - 15 Years Experience. Once you have more than ten years of experience the average salary reaches around 985,700 NOK.
  • 15 - 20 Years Experience. A Digital Marketing Manager with 15 to 20 years of experience can earn an average of 1,068,100 NOK.
  • 20+ Years Experience. For a Digital Marketing Manager with more than 20 years, the expected average salary increases to 1,161,100 NOK.

Average Salary by Experience Chart

0-2 Years
407,800 NOK
2-5 Years +34%
547,400 NOK
5-10 Years +48%
809,600 NOK
10-15 Years +22%
985,700 NOK
15-20 Years +9%
1,068,100 NOK
20+ Years +8%
1,161,100 NOK

Digital Marketing Manager Salary by Education Level in Norway

As well as experience in a job, your education plays a big role in how much you can earn. A lot of higher paying positions require a high level of education, but how much can a degree increase your salary?

In our research we have compared the salaries of employees in the same job and career level with different levels of education to see how much more you can earn at each education level.

The salary you can earn based on your education is very specific to both your location and the career path you choose.

In our research, we looked at the average salary for a Digital Marketing Manager in Norway based on the education level of the employees in order to find out whether a better education level would increase your salary.

  • High School. A Digital Marketing Manager in Norway with a high school education can earn an average salary of 503,800 NOK.

  • Certificate or Diploma. A Digital Marketing Manager in Norway with a certificate or diploma education can earn an average salary of 592,700 NOK.

  • Bachelor's Degree. A Digital Marketing Manager in Norway with a bachelor's degree education can earn an average salary of 856,700 NOK.

  • Master's Degree. A Digital Marketing Manager in Norway with a master's degree education can earn an average salary of 1,118,800 NOK.

Average Salary by Education Chart

High School
503,800 NOK
Certificate or Diploma +18%
592,700 NOK
Bachelor's Degree +45%
856,700 NOK
Master's Degree +31%
1,118,800 NOK

How Much is a Master's Degree or MBA Program?

The approximate cost of a master's degree or post-graduate program like an MBA in Norway is around 255,000 to 765,000 NOK and takes two years to complete.

As you can see above, there are financial benefits from reaching master's degree level, but don't expect to see much of a salary increase until you have completed the degree.

It's common for people to pursue an MBA or other post-graduate program in order to switch to a a job that pays more. On average, you can expect to earn around 10% more when switching to a new company.

Whether you decide to pursue a master's degree depends on many factors. If you are able to afford it, the numbers suggest that the return on investment is worth it and you could recover the costs in a few years from the salary increase you would receive.

Digital Marketing Manager Salary Compared by Gender

In the modern age, we know that there should never be a pay gap between men and women. Unfortunately, in many professions, there is still a significant difference between the salaries earned by men when compared to the salary of women in the same job.

In Norway, a male digital marketing manager will earn an average of 798,400 NOK, while a female digital marketing manager will earn around 767,500 NOK.

This means that a male digital marketing manager earns approximately 4% more than a female digital marketing manager for performing the same job.

Average Salary by Gender Chart in Norway

Male
798,400 NOK
Female -4%
767,500 NOK

Digital Marketing Manager Average Pay Raise in Norway

In many countries, an annual pay raise is often given to employees to reward their service with a salary increase.

From our research, we can see that the average pay raise for a Digital Marketing Manager in Norway is around 13% every 15 months.

The national average pay raise across all professions and industries in Norway is around 9% every 15 months.

In this case, we can see that the number of months between the average pay raise is higher than the typical 12 months.

To make the data more meaningful, we can calculate what the approximate annual pay raise would be using a simple formula:

Annual Increase = ( Increase Rate ÷ Months ) × 12

So for this example, it would be:

Annual Increase = ( 13 ÷ 15 ) × 12  = 10%

What this means is that a Digital Marketing Manager in Norway can expect to receive an average pay raise of around 10% every 12 months.

Annual Pay Raise by Industry in Norway for 2024

In the chart below, you can see the average annual pay raise percentages for each of the major industries in Norway.

You will see that companies in bigger and more lucrative industries tend to have the higher annual pay raises.

Banking
9%
Energy
9%
Information Technology
9%
Healthcare
9%
Travel
9%
Construction
9%
Education
9%

Digital Marketing Manager Bonus and Incentive Rates in Norway

Another part of your overall compensation in a job is how much bonus you receive. Some job roles will be more likely to pay a bonus than others and also more likely to have higher bonus rates.

Generally speaking, jobs that are more involved with direct revenue generation will receive higher bonuses based on the performance towards revenue goals.

A Digital Marketing Manager is a high bonus based job, with 86% of employees reporting at least one bonus in the last 12 months.

14% reported that they had not received any bonuses in the previous 12 months.

For the employees that did receive a bonus in the previous 12 months, the reported bonuses ranged from 5% to 9%.

Received Bonus
86%
No Bonus
14%

What are the Types of Bonus?

There are a number of difference types of bonus you can receive in a job. Including:

  • Individual performance bonus - This is a bonus that is awarded to an individual employee for general performance in the job. It's the most common type of bonus.
  • Company performance bonus - This is a bonus that is awarded to a company employees to share profit with the staff.
  • Goal based bonus - This is a bonus that is awarded to an individual employee (or a team) for achieving specific goals, objectives, or milestones.
  • Holiday bonus - This type of bonus is usually paid around the holidays, often the end of the year, and is a token of appreciation for the hard work throughout the year.

Government vs Private Sector Salaries

Another commonly asked question is whether you get paid a higher salary working in the public (government) sector or the private sector.

Public sector employees in Norway earn approximately 5% more than private sector employees in the same role.

Public Sector
628,700 NOK
Private Sector -5%
596,600 NOK

Salaries for Jobs Similar to a Digital Marketing Manager

In the table below, we have salary information for jobs that are similar to a Digital Marketing Manager in Norway.

Job Title Category Salary
Account Handler Marketing 477,200 NOK
Affiliate Manager Marketing 654,600 NOK
Analytics Specialist Marketing 500,100 NOK
Assistant Brand Manager Marketing 694,100 NOK
Assistant Product Manager Marketing 719,100 NOK
Associate Marketing Manager Marketing 763,600 NOK
Associate Product Manager Marketing 769,600 NOK
Brand Ambassador Marketing 885,400 NOK
Brand Director Marketing 1,068,100 NOK
Brand Executive Marketing 1,009,800 NOK
Brand Manager Marketing 1,000,300 NOK
Business Analytics Specialist Marketing 492,300 NOK
Business Channel Manager Marketing 677,700 NOK
Business Intelligence Team Leader Marketing 693,700 NOK
Campaign Specialist Marketing 609,700 NOK
Chief Marketing Officer Marketing 1,039,000 NOK
Chief Product Officer Marketing 1,009,800 NOK
Communications Officer Marketing 313,800 NOK
Content Manager Marketing 551,400 NOK
Content Marketing Strategist Marketing 650,800 NOK
Copy Editer Marketing 421,400 NOK
Copy Writer Marketing 405,600 NOK
Creative Marketing Lead Marketing 637,500 NOK
Creative Writer Marketing 421,400 NOK
Digital Marketer Marketing 581,000 NOK
Digital Marketing Strategist Marketing 823,200 NOK
Digital Media Specialist Marketing 690,700 NOK
Director of Marketing Marketing 1,080,400 NOK
Director of Research Marketing 785,400 NOK
eMarketing Manager Marketing 818,000 NOK
Event Marketing Marketing 771,200 NOK
Head of Executive Search Marketing 895,900 NOK
Key Affiliate Manager Marketing 793,800 NOK
Localization Manager Marketing 761,400 NOK
Market Development Executive Marketing 824,500 NOK
Market Development Manager Marketing 874,900 NOK
Market Research Analyst Marketing 687,000 NOK
Market Research Manager Marketing 795,600 NOK
Market Segmentation Director Marketing 772,900 NOK
Marketing Account Supervisor Marketing 610,100 NOK
Marketing Administrator Marketing 545,300 NOK
Marketing Advisor Marketing 593,300 NOK
Marketing Analyst Marketing 644,500 NOK
Marketing and Communications Officer Marketing 361,600 NOK
Marketing and Sales Head Marketing 1,098,500 NOK
Marketing Assistant Marketing 339,100 NOK
Marketing Associate Marketing 339,100 NOK
Marketing Communications Manager Marketing 737,900 NOK
Marketing Consultant Marketing 776,200 NOK
Marketing Coordinator Marketing 330,700 NOK
Marketing Director Marketing 1,030,100 NOK
Marketing Distribution Executive Marketing 847,400 NOK
Marketing Executive Marketing 891,500 NOK
Marketing Manager Marketing 1,118,800 NOK
Marketing Officer Marketing 365,400 NOK
Marketing Segment Manager Marketing 741,400 NOK
Marketing Specialist Marketing 519,500 NOK
Marketing Supervisor Marketing 654,600 NOK
Marketing Vice President Marketing 844,300 NOK
Marketing Writer Marketing 396,100 NOK
Online Marketing Analyst Marketing 605,200 NOK
Online Marketing Manager Marketing 722,900 NOK
Optimization Manager Marketing 679,500 NOK
Outbound Sales Marketing 503,800 NOK
Outreach Coordinator Marketing 431,700 NOK
Outreach Specialist Marketing 597,700 NOK
Product Development Marketing 718,900 NOK
Product Manager Marketing 868,200 NOK
Product Marketing Engineer Marketing 452,300 NOK
Product Marketing Executive Marketing 748,600 NOK
Product Marketing Manager Marketing 824,500 NOK
Product Researcher Marketing 418,700 NOK
Product Strategist Marketing 633,400 NOK
Product Strategy Researcher Marketing 572,800 NOK
Product Training Specialist Marketing 503,800 NOK
Project Manager Marketing 646,500 NOK
Publications Coordinator Marketing 377,200 NOK
Research Executive Marketing 729,700 NOK
Sales and Marketing Assistant Marketing 317,100 NOK
Sales and Marketing Coordinator Marketing 358,200 NOK
Sales and Marketing Director Marketing 1,088,600 NOK
Sales Director Marketing 975,900 NOK
Sales Management Support Marketing 368,600 NOK
Sales Manager Marketing 998,000 NOK
Search Marketing Strategist Marketing 909,800 NOK
Social Media Administrator Marketing 585,300 NOK
Social Media Specialist Marketing 570,100 NOK
Spaceman Analyst Marketing 327,200 NOK
Sponsorship Consultant Marketing 541,100 NOK
Team Leader Marketing 605,200 NOK
Telemarketer Marketing 305,200 NOK
Trade Marketing Executive Marketing 798,900 NOK
Trade Marketing Manager Marketing 785,500 NOK
Trade Marketing Professional Marketing 659,200 NOK
Trade Marketing Specialist Marketing 491,100 NOK
Web Analytics Manager Marketing 674,900 NOK
Web Content Manager Marketing 641,800 NOK

Salary Comparison by City

If you want to compare salaries with different cities in Norway, you can use the links below to explore the data for each specific city we have researched.

City Average Salary
Oslo 860,200 NOK
Stavanger 775,500 NOK
Tromso 746,300 NOK
Trondheim 865,800 NOK

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