Average Creative Marketing Lead Salary in Botswana for 2024

In this article, we will look at the average Creative Marketing Lead salary for 2024 in Botswana and how that compares to other countries and professions. We'll also look at interesting salary data points like median salary, 25th and 75th percentile salaries, salary amounts based on experience, bonus ranges and more!

The data in this article has been compiled using official government salary data, salary surveys, and other sources such as job postings which contain salary information.

All salary information is in the local currency, which is the Botswana pula. To keep things simple, we are using the BWP currency code instead of the currency symbol P.

How Much Does a Creative Marketing Lead Make in Botswana?

A Creative Marketing Lead working in Botswana will typically earn around 157,600 BWP per year, and this can range from the lowest average salary of about 80,760 BWP to the highest average salary of 238,900 BWP.

Average Annual Salary
157,600 BWP
Average Monthly Salary
13,133 BWP

Lowest Annual Salary
80,760 BWP
Lowest Monthly Salary
6,730 BWP

Highest Annual Salary
238,900 BWP
Highest Monthly Salary
19,908 BWP

These are average salaries for a Creative Marketing Lead in Botswana and include benefits such as housing and transport. It's also possible for a Creative Marketing Lead to earn more or less than the average salaries shown above.

Creative Marketing Lead salaries will vary a lot based on your experience, location, skills, and gender. Keep reading below to research more data on each of these areas.

Distribution of Creative Marketing Lead Salaries in Botswana

So we've looked at the average salaries a Creative Marketing Lead will earn in Botswana. The next interesting data point is the distribution of salaries.

Salary ranges

We already know that a Creative Marketing Lead can earn between 80,760 BWP and 238,900 BWP on average in Botswana. This is known as the range in statistics.

The difference between the maximum and minimum values is a good indicator of variability in salaries, and can be used by employers to figure out how much they can expect to pay, and for employees to know how much they can earn.

Median salary

The median salary for a Creative Marketing Lead in Botswana is 151,800 BWP. This is the middle value in the distribution of salaries.

What this means is that approximately 50% of the population earn less than 151,800 BWP, and 50% of the population earn more than 151,800 BWP.

If you are earning more than the median salary, that's a good indicator that you are being paid well.

If you're not earning more than the median salary, your objective should be to increase your earnings to be at least as high as the median salary (which you can do by asking for a pay rise, looking for a better paying job, etc).

Percentiles

Percentiles are similar to the median salary, but instead of looking at the middle value, they look at the values in the top and bottom half of the distribution.

For the average Creative Marketing Lead salary in Botswana, 25% of the population are earning less than 103,260 BWP while 75% of the population earn more than 103,260 BWP.

75% of the population earn less than 187,300 BWP, and 25% of the population earn more than 187,300 BWP.

Like the median salary, the 25th and 75th percentile salaries can be used to determine which quartile you fall into so that you know whether you are being paid well enough compared to others in your profession and location.

The difference between a median and an average salary

The median and average salary are both indicators you can use to see if you are being paid fairly based on the overall population.

  • If your salary is higher than the average and the median salary, you are earning well compared to others.
  • If your salary is lower than the average and the median salary, it could indicate you are not being paid well enough.
  • If you are somewhere in between then it's tricky to determine if you are being paid well enough and you might need to research more closely.

Creative Marketing Lead Salary by Experience Level in Botswana

The most important factor in determining your salary after the specific profession is the number of years experience you have. It stands to reason that more years of experience will result in a higher wage.

We have researched the average creative marketing lead salary based on years of experience to give you an idea of how the average changes once you've worked for a certain amount of time.

  • 0 - 2 Years Experience. A Creative Marketing Lead in Botswana that has less than two years of experience can expect to earn somewhere in the region of 93,100 BWP.
  • 2 - 5 Years Experience. With two to five years of experience the average Creative Marketing Lead salary would increase to 125,100 BWP.
  • 5 - 10 Years Experience. From five to ten years of experience as a Creative Marketing Lead, the average salary would be 159,500 BWP.
  • 10 - 15 Years Experience. Once you have more than ten years of experience the average salary reaches around 196,800 BWP.
  • 15 - 20 Years Experience. A Creative Marketing Lead with 15 to 20 years of experience can earn an average of 212,500 BWP.
  • 20+ Years Experience. For a Creative Marketing Lead with more than 20 years, the expected average salary increases to 225,700 BWP.

Average Salary by Experience Chart

0-2 Years
93,100 BWP
2-5 Years +34%
125,100 BWP
5-10 Years +30%
159,500 BWP
10-15 Years +21%
196,800 BWP
15-20 Years +9%
212,500 BWP
20+ Years +5%
225,700 BWP

Creative Marketing Lead Salary by Education Level in Botswana

As well as experience in a job, your education plays a big role in how much you can earn. A lot of higher paying positions require a high level of education, but how much can a degree increase your salary?

In our research we have compared the salaries of employees in the same job and career level with different levels of education to see how much more you can earn at each education level.

The salary you can earn based on your education is very specific to both your location and the career path you choose.

In our research, we looked at the average salary for a Creative Marketing Lead in Botswana based on the education level of the employees in order to find out whether a better education level would increase your salary.

  • High School. A Creative Marketing Lead in Botswana with a high school education can earn an average salary of 112,460 BWP.

  • Certificate or Diploma. A Creative Marketing Lead in Botswana with a certificate or diploma education can earn an average salary of 125,700 BWP.

  • Bachelor's Degree. A Creative Marketing Lead in Botswana with a bachelor's degree education can earn an average salary of 180,300 BWP.

  • Master's Degree. A Creative Marketing Lead in Botswana with a master's degree education can earn an average salary of 216,800 BWP.

Average Salary by Education Chart

High School
112,460 BWP
Certificate or Diploma +14%
125,700 BWP
Bachelor's Degree +41%
180,300 BWP
Master's Degree +21%
216,800 BWP

How Much is a Master's Degree or MBA Program?

The approximate cost of a master's degree or post-graduate program like an MBA in Botswana is around 58,700 to 176,000 BWP and takes two years to complete.

As you can see above, there are financial benefits from reaching master's degree level, but don't expect to see much of a salary increase until you have completed the degree.

It's common for people to pursue an MBA or other post-graduate program in order to switch to a a job that pays more. On average, you can expect to earn around 10% more when switching to a new company.

Whether you decide to pursue a master's degree depends on many factors. If you are able to afford it, the numbers suggest that the return on investment is worth it and you could recover the costs in a few years from the salary increase you would receive.

Creative Marketing Lead Salary Compared by Gender

In the modern age, we know that there should never be a pay gap between men and women. Unfortunately, in many professions, there is still a significant difference between the salaries earned by men when compared to the salary of women in the same job.

In Botswana, a male creative marketing lead will earn an average of 164,200 BWP, while a female creative marketing lead will earn around 151,800 BWP.

This means that a male creative marketing lead earns approximately 8% more than a female creative marketing lead for performing the same job.

Average Salary by Gender Chart in Botswana

Male
164,200 BWP
Female -8%
151,800 BWP

Creative Marketing Lead Average Pay Raise in Botswana

In many countries, an annual pay raise is often given to employees to reward their service with a salary increase.

From our research, we can see that the average pay raise for a Creative Marketing Lead in Botswana is around 8% every 28 months.

The national average pay raise across all professions and industries in Botswana is around 5% every 28 months.

In this case, we can see that the number of months between the average pay raise is higher than the typical 12 months.

To make the data more meaningful, we can calculate what the approximate annual pay raise would be using a simple formula:

Annual Increase = ( Increase Rate ÷ Months ) × 12

So for this example, it would be:

Annual Increase = ( 8 ÷ 28 ) × 12  = 3%

What this means is that a Creative Marketing Lead in Botswana can expect to receive an average pay raise of around 3% every 12 months.

Annual Pay Raise by Industry in Botswana for 2024

In the chart below, you can see the average annual pay raise percentages for each of the major industries in Botswana.

You will see that companies in bigger and more lucrative industries tend to have the higher annual pay raises.

Banking
1%
Energy
2%
Information Technology
3%
Healthcare
4%
Travel
5%
Construction
6%
Education
7%

Creative Marketing Lead Bonus and Incentive Rates in Botswana

Another part of your overall compensation in a job is how much bonus you receive. Some job roles will be more likely to pay a bonus than others and also more likely to have higher bonus rates.

Generally speaking, jobs that are more involved with direct revenue generation will receive higher bonuses based on the performance towards revenue goals.

A Creative Marketing Lead is a low bonus based job, with 35% of employees reporting at least one bonus in the last 12 months.

65% reported that they had not received any bonuses in the previous 12 months.

For the employees that did receive a bonus in the previous 12 months, the reported bonuses ranged from 3% to 5%.

Received Bonus
35%
No Bonus
65%

What are the Types of Bonus?

There are a number of difference types of bonus you can receive in a job. Including:

  • Individual performance bonus - This is a bonus that is awarded to an individual employee for general performance in the job. It's the most common type of bonus.
  • Company performance bonus - This is a bonus that is awarded to a company employees to share profit with the staff.
  • Goal based bonus - This is a bonus that is awarded to an individual employee (or a team) for achieving specific goals, objectives, or milestones.
  • Holiday bonus - This type of bonus is usually paid around the holidays, often the end of the year, and is a token of appreciation for the hard work throughout the year.

Government vs Private Sector Salaries

Another commonly asked question is whether you get paid a higher salary working in the public (government) sector or the private sector.

Public sector employees in Botswana earn approximately 14% more than private sector employees in the same role.

Public Sector
148,300 BWP
Private Sector -14%
130,400 BWP

Salaries for Jobs Similar to a Creative Marketing Lead

In the table below, we have salary information for jobs that are similar to a Creative Marketing Lead in Botswana.

Job Title Category Salary
Account Handler Marketing 111,240 BWP
Affiliate Manager Marketing 151,800 BWP
Analytics Specialist Marketing 110,120 BWP
Assistant Brand Manager Marketing 169,000 BWP
Assistant Product Manager Marketing 185,100 BWP
Associate Marketing Manager Marketing 174,000 BWP
Associate Product Manager Marketing 183,600 BWP
Brand Ambassador Marketing 225,700 BWP
Brand Director Marketing 273,000 BWP
Brand Executive Marketing 225,700 BWP
Brand Manager Marketing 227,600 BWP
Business Analytics Specialist Marketing 117,380 BWP
Business Channel Manager Marketing 159,500 BWP
Business Intelligence Team Leader Marketing 174,000 BWP
Campaign Specialist Marketing 142,300 BWP
Chief Marketing Officer Marketing 246,200 BWP
Chief Product Officer Marketing 240,500 BWP
Communications Officer Marketing 77,100 BWP
Content Manager Marketing 129,000 BWP
Content Marketing Strategist Marketing 157,600 BWP
Copy Editer Marketing 99,340 BWP
Copy Writer Marketing 89,980 BWP
Creative Writer Marketing 98,120 BWP
Digital Marketer Marketing 136,200 BWP
Digital Marketing Manager Marketing 187,300 BWP
Digital Marketing Strategist Marketing 187,300 BWP
Digital Media Specialist Marketing 163,800 BWP
Director of Marketing Marketing 246,500 BWP
Director of Research Marketing 180,500 BWP
eMarketing Manager Marketing 196,800 BWP
Event Marketing Marketing 187,300 BWP
Head of Executive Search Marketing 212,500 BWP
Key Affiliate Manager Marketing 183,600 BWP
Localization Manager Marketing 168,100 BWP
Market Development Executive Marketing 194,600 BWP
Market Development Manager Marketing 204,000 BWP
Market Research Analyst Marketing 172,200 BWP
Market Research Manager Marketing 172,200 BWP
Market Segmentation Director Marketing 196,800 BWP
Marketing Account Supervisor Marketing 151,800 BWP
Marketing Administrator Marketing 124,400 BWP
Marketing Advisor Marketing 152,300 BWP
Marketing Analyst Marketing 151,800 BWP
Marketing and Communications Officer Marketing 93,780 BWP
Marketing and Sales Head Marketing 247,800 BWP
Marketing Assistant Marketing 84,180 BWP
Marketing Associate Marketing 77,860 BWP
Marketing Communications Manager Marketing 175,900 BWP
Marketing Consultant Marketing 192,600 BWP
Marketing Coordinator Marketing 79,360 BWP
Marketing Director Marketing 267,100 BWP
Marketing Distribution Executive Marketing 192,600 BWP
Marketing Executive Marketing 200,000 BWP
Marketing Manager Marketing 268,900 BWP
Marketing Officer Marketing 83,640 BWP
Marketing Segment Manager Marketing 180,500 BWP
Marketing Specialist Marketing 119,900 BWP
Marketing Supervisor Marketing 152,000 BWP
Marketing Vice President Marketing 209,700 BWP
Marketing Writer Marketing 94,800 BWP
Online Marketing Analyst Marketing 134,600 BWP
Online Marketing Manager Marketing 172,200 BWP
Optimization Manager Marketing 159,100 BWP
Outbound Sales Marketing 115,080 BWP
Outreach Coordinator Marketing 105,880 BWP
Outreach Specialist Marketing 138,800 BWP
Product Development Marketing 180,300 BWP
Product Manager Marketing 195,200 BWP
Product Marketing Engineer Marketing 111,900 BWP
Product Marketing Executive Marketing 194,600 BWP
Product Marketing Manager Marketing 197,600 BWP
Product Researcher Marketing 106,160 BWP
Product Strategist Marketing 151,800 BWP
Product Strategy Researcher Marketing 146,200 BWP
Product Training Specialist Marketing 119,900 BWP
Project Manager Marketing 148,300 BWP
Publications Coordinator Marketing 93,780 BWP
Research Executive Marketing 180,500 BWP
Sales and Marketing Assistant Marketing 72,740 BWP
Sales and Marketing Coordinator Marketing 80,640 BWP
Sales and Marketing Director Marketing 253,400 BWP
Sales Director Marketing 239,000 BWP
Sales Management Support Marketing 90,980 BWP
Sales Manager Marketing 232,900 BWP
Search Marketing Strategist Marketing 201,100 BWP
Social Media Administrator Marketing 146,200 BWP
Social Media Specialist Marketing 137,400 BWP
Spaceman Analyst Marketing 75,280 BWP
Sponsorship Consultant Marketing 137,400 BWP
Team Leader Marketing 151,800 BWP
Telemarketer Marketing 74,380 BWP
Trade Marketing Executive Marketing 197,600 BWP
Trade Marketing Manager Marketing 195,200 BWP
Trade Marketing Professional Marketing 152,300 BWP
Trade Marketing Specialist Marketing 107,380 BWP
Web Analytics Manager Marketing 158,700 BWP
Web Content Manager Marketing 159,400 BWP

Salary Comparison by City

If you want to compare salaries with different cities in Botswana, you can use the links below to explore the data for each specific city we have researched.

City Average Salary
Gaborone 175,900 BWP

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