Average Content Copywriter Salary in Netherlands for 2024

In this article, we will look at the average Content Copywriter salary for 2024 in Netherlands and how that compares to other countries and professions. We'll also look at interesting salary data points like median salary, 25th and 75th percentile salaries, salary amounts based on experience, bonus ranges and more!

The data in this article has been compiled using official government salary data, salary surveys, and other sources such as job postings which contain salary information.

All salary information is in the local currency, which is the Euro. To keep things simple, we are using the EUR currency code instead of the currency symbol โ‚ฌ.

How Much Does a Content Copywriter Make in Netherlands?

A Content Copywriter working in Netherlands will typically earn around 52,380 EUR per year, and this can range from the lowest average salary of about 24,200 EUR to the highest average salary of 80,500 EUR.

Average Annual Salary
52,380 EUR
Average Monthly Salary
4,365 EUR

Lowest Annual Salary
24,200 EUR
Lowest Monthly Salary
2,016 EUR

Highest Annual Salary
80,500 EUR
Highest Monthly Salary
6,708 EUR

These are average salaries for a Content Copywriter in Netherlands and include benefits such as housing and transport. It's also possible for a Content Copywriter to earn more or less than the average salaries shown above.

Content Copywriter salaries will vary a lot based on your experience, location, skills, and gender. Keep reading below to research more data on each of these areas.

Distribution of Content Copywriter Salaries in Netherlands

So we've looked at the average salaries a Content Copywriter will earn in Netherlands. The next interesting data point is the distribution of salaries.

Salary ranges

We already know that a Content Copywriter can earn between 24,200 EUR and 80,500 EUR on average in Netherlands. This is known as the range in statistics.

The difference between the maximum and minimum values is a good indicator of variability in salaries, and can be used by employers to figure out how much they can expect to pay, and for employees to know how much they can earn.

Median salary

The median salary for a Content Copywriter in Netherlands is 54,460 EUR. This is the middle value in the distribution of salaries.

What this means is that approximately 50% of the population earn less than 54,460 EUR, and 50% of the population earn more than 54,460 EUR.

If you are earning more than the median salary, that's a good indicator that you are being paid well.

If you're not earning more than the median salary, your objective should be to increase your earnings to be at least as high as the median salary (which you can do by asking for a pay rise, looking for a better paying job, etc).

Percentiles

Percentiles are similar to the median salary, but instead of looking at the middle value, they look at the values in the top and bottom half of the distribution.

For the average Content Copywriter salary in Netherlands, 25% of the population are earning less than 34,380 EUR while 75% of the population earn more than 34,380 EUR.

75% of the population earn less than 70,260 EUR, and 25% of the population earn more than 70,260 EUR.

Like the median salary, the 25th and 75th percentile salaries can be used to determine which quartile you fall into so that you know whether you are being paid well enough compared to others in your profession and location.

The difference between a median and an average salary

The median and average salary are both indicators you can use to see if you are being paid fairly based on the overall population.

  • If your salary is higher than the average and the median salary, you are earning well compared to others.
  • If your salary is lower than the average and the median salary, it could indicate you are not being paid well enough.
  • If you are somewhere in between then it's tricky to determine if you are being paid well enough and you might need to research more closely.

Content Copywriter Salary by Experience Level in Netherlands

The most important factor in determining your salary after the specific profession is the number of years experience you have. It stands to reason that more years of experience will result in a higher wage.

We have researched the average content copywriter salary based on years of experience to give you an idea of how the average changes once you've worked for a certain amount of time.

  • 0 - 2 Years Experience. A Content Copywriter in Netherlands that has less than two years of experience can expect to earn somewhere in the region of 31,400 EUR.
  • 2 - 5 Years Experience. With two to five years of experience the average Content Copywriter salary would increase to 40,560 EUR.
  • 5 - 10 Years Experience. From five to ten years of experience as a Content Copywriter, the average salary would be 53,160 EUR.
  • 10 - 15 Years Experience. Once you have more than ten years of experience the average salary reaches around 65,920 EUR.
  • 15 - 20 Years Experience. A Content Copywriter with 15 to 20 years of experience can earn an average of 72,420 EUR.
  • 20+ Years Experience. For a Content Copywriter with more than 20 years, the expected average salary increases to 78,420 EUR.

Average Salary by Experience Chart

0-2 Years
31,400 EUR
2-5 Years +29%
40,560 EUR
5-10 Years +38%
53,160 EUR
10-15 Years +24%
65,920 EUR
15-20 Years +7%
72,420 EUR
20+ Years +7%
78,420 EUR

Content Copywriter Salary by Education Level in Netherlands

As well as experience in a job, your education plays a big role in how much you can earn. A lot of higher paying positions require a high level of education, but how much can a degree increase your salary?

In our research we have compared the salaries of employees in the same job and career level with different levels of education to see how much more you can earn at each education level.

The salary you can earn based on your education is very specific to both your location and the career path you choose.

In our research, we looked at the average salary for a Content Copywriter in Netherlands based on the education level of the employees in order to find out whether a better education level would increase your salary.

  • High School. A Content Copywriter in Netherlands with a high school education can earn an average salary of 38,680 EUR.

  • Certificate or Diploma. A Content Copywriter in Netherlands with a certificate or diploma education can earn an average salary of 43,520 EUR.

  • Bachelor's Degree. A Content Copywriter in Netherlands with a bachelor's degree education can earn an average salary of 57,860 EUR.

  • Master's Degree. A Content Copywriter in Netherlands with a master's degree education can earn an average salary of 73,800 EUR.

Average Salary by Education Chart

High School
38,680 EUR
Certificate or Diploma +15%
43,520 EUR
Bachelor's Degree +35%
57,860 EUR
Master's Degree +26%
73,800 EUR

How Much is a Master's Degree or MBA Program?

The approximate cost of a master's degree or post-graduate program like an MBA in Netherlands is around 24,400 to 73,300 EUR and takes two years to complete.

As you can see above, there are financial benefits from reaching master's degree level, but don't expect to see much of a salary increase until you have completed the degree.

It's common for people to pursue an MBA or other post-graduate program in order to switch to a a job that pays more. On average, you can expect to earn around 10% more when switching to a new company.

Whether you decide to pursue a master's degree depends on many factors. If you are able to afford it, the numbers suggest that the return on investment is worth it and you could recover the costs in a few years from the salary increase you would receive.

Content Copywriter Salary Compared by Gender

In the modern age, we know that there should never be a pay gap between men and women. Unfortunately, in many professions, there is still a significant difference between the salaries earned by men when compared to the salary of women in the same job.

In Netherlands, a male content copywriter will earn an average of 54,180 EUR, while a female content copywriter will earn around 52,180 EUR.

This means that a male content copywriter earns approximately 4% more than a female content copywriter for performing the same job.

Average Salary by Gender Chart in Netherlands

Male
54,180 EUR
Female -4%
52,180 EUR

Content Copywriter Average Pay Raise in Netherlands

In many countries, an annual pay raise is often given to employees to reward their service with a salary increase.

From our research, we can see that the average pay raise for a Content Copywriter in Netherlands is around 11% every 16 months.

The national average pay raise across all professions and industries in Netherlands is around 9% every 15 months.

In this case, we can see that the number of months between the average pay raise is higher than the typical 12 months.

To make the data more meaningful, we can calculate what the approximate annual pay raise would be using a simple formula:

Annual Increase = ( Increase Rate ÷ Months ) × 12

So for this example, it would be:

Annual Increase = ( 11 ÷ 16 ) × 12  = 8%

What this means is that a Content Copywriter in Netherlands can expect to receive an average pay raise of around 8% every 12 months.

Annual Pay Raise by Industry in Netherlands for 2024

In the chart below, you can see the average annual pay raise percentages for each of the major industries in Netherlands.

You will see that companies in bigger and more lucrative industries tend to have the higher annual pay raises.

Banking
8%
Energy
7%
Information Technology
6%
Healthcare
5%
Travel
4%
Construction
3%
Education
2%

Content Copywriter Bonus and Incentive Rates in Netherlands

Another part of your overall compensation in a job is how much bonus you receive. Some job roles will be more likely to pay a bonus than others and also more likely to have higher bonus rates.

Generally speaking, jobs that are more involved with direct revenue generation will receive higher bonuses based on the performance towards revenue goals.

A Content Copywriter is a low bonus based job, with 32% of employees reporting at least one bonus in the last 12 months.

68% reported that they had not received any bonuses in the previous 12 months.

For the employees that did receive a bonus in the previous 12 months, the reported bonuses ranged from 0% to 4%.

Received Bonus
32%
No Bonus
68%

What are the Types of Bonus?

There are a number of difference types of bonus you can receive in a job. Including:

  • Individual performance bonus - This is a bonus that is awarded to an individual employee for general performance in the job. It's the most common type of bonus.
  • Company performance bonus - This is a bonus that is awarded to a company employees to share profit with the staff.
  • Goal based bonus - This is a bonus that is awarded to an individual employee (or a team) for achieving specific goals, objectives, or milestones.
  • Holiday bonus - This type of bonus is usually paid around the holidays, often the end of the year, and is a token of appreciation for the hard work throughout the year.

Government vs Private Sector Salaries

Another commonly asked question is whether you get paid a higher salary working in the public (government) sector or the private sector.

Public sector employees in Netherlands earn approximately 4% more than private sector employees in the same role.

Public Sector
58,720 EUR
Private Sector -4%
56,640 EUR

Salaries for Jobs Similar to a Content Copywriter

In the table below, we have salary information for jobs that are similar to a Content Copywriter in Netherlands.

Job Title Category Salary
Advertising Copywriter Publishing and Printing 53,660 EUR
Art Director Publishing and Printing 57,800 EUR
Art Supervisor Publishing and Printing 49,700 EUR
Artist Publishing and Printing 55,940 EUR
Assistant Editor Publishing and Printing 41,660 EUR
Associate Content Management Specialist Publishing and Printing 55,220 EUR
Associate Editor Publishing and Printing 45,560 EUR
Binder and Finisher Publishing and Printing 27,380 EUR
Bindery Supervisor Publishing and Printing 31,520 EUR
Circulations Director Publishing and Printing 79,600 EUR
Color Matcher Publishing and Printing 31,540 EUR
Color Technician Publishing and Printing 28,180 EUR
Commissioning Editor Publishing and Printing 45,260 EUR
Communications Editor Publishing and Printing 48,820 EUR
Content Management Assistant Publishing and Printing 45,060 EUR
Content Publisher Publishing and Printing 44,140 EUR
Content Writer Publishing and Printing 49,560 EUR
CopyWriter Publishing and Printing 52,820 EUR
Corporate Print Center Specialist Publishing and Printing 38,340 EUR
Curator Publishing and Printing 42,040 EUR
DTP Operator Publishing and Printing 44,300 EUR
Editor Publishing and Printing 50,080 EUR
Electronic Publisher Publishing and Printing 52,880 EUR
Fashion Subeditor Publishing and Printing 50,240 EUR
Media Design Manager Publishing and Printing 85,940 EUR
Media Planner Publishing and Printing 57,440 EUR
Photographer Publishing and Printing 44,180 EUR
Planning and Supply Manager Publishing and Printing 93,600 EUR
Print Production Coordinator Publishing and Printing 45,260 EUR
Print Production Manager Publishing and Printing 87,760 EUR
Printing Press Operator Publishing and Printing 38,620 EUR
Production Editor Publishing and Printing 49,820 EUR
Proofreader Publishing and Printing 43,260 EUR
Publisher Publishing and Printing 55,140 EUR
Publishing and Printing Coordinator Publishing and Printing 42,320 EUR
Publishing and Printing Manager Publishing and Printing 89,980 EUR
Publishing and Printing Supervisor Publishing and Printing 73,880 EUR
Publishing Specialist Publishing and Printing 61,580 EUR
Reporter Publishing and Printing 67,300 EUR
Technical Writer Publishing and Printing 50,660 EUR
Technical Writing Manager Publishing and Printing 77,400 EUR

Salary Comparison by City

If you want to compare salaries with different cities in Netherlands, you can use the links below to explore the data for each specific city we have researched.

City Average Salary
Almere 50,240 EUR
Amsterdam 57,360 EUR
Breda 52,460 EUR
Eindhoven 53,160 EUR
Groningen 49,200 EUR
Nijmegen 45,000 EUR
Rotterdam 58,860 EUR
s-Gravenhage 51,900 EUR
Tilburg 55,940 EUR
Utrecht 52,300 EUR

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