Average Chief Marketing Officer Salary in Spain for 2024

In this article, we will look at the average Chief Marketing Officer salary for 2024 in Spain and how that compares to other countries and professions. We'll also look at interesting salary data points like median salary, 25th and 75th percentile salaries, salary amounts based on experience, bonus ranges and more!

The data in this article has been compiled using official government salary data, salary surveys, and other sources such as job postings which contain salary information.

All salary information is in the local currency, which is the Euro. To keep things simple, we are using the EUR currency code instead of the currency symbol โ‚ฌ.

How Much Does a Chief Marketing Officer Make in Spain?

A Chief Marketing Officer working in Spain will typically earn around 58,280 EUR per year, and this can range from the lowest average salary of about 29,040 EUR to the highest average salary of 93,220 EUR.

Average Annual Salary
58,280 EUR
Average Monthly Salary
4,856 EUR

Lowest Annual Salary
29,040 EUR
Lowest Monthly Salary
2,420 EUR

Highest Annual Salary
93,220 EUR
Highest Monthly Salary
7,768 EUR

These are average salaries for a Chief Marketing Officer in Spain and include benefits such as housing and transport. It's also possible for a Chief Marketing Officer to earn more or less than the average salaries shown above.

Chief Marketing Officer salaries will vary a lot based on your experience, location, skills, and gender. Keep reading below to research more data on each of these areas.

Distribution of Chief Marketing Officer Salaries in Spain

So we've looked at the average salaries a Chief Marketing Officer will earn in Spain. The next interesting data point is the distribution of salaries.

Salary ranges

We already know that a Chief Marketing Officer can earn between 29,040 EUR and 93,220 EUR on average in Spain. This is known as the range in statistics.

The difference between the maximum and minimum values is a good indicator of variability in salaries, and can be used by employers to figure out how much they can expect to pay, and for employees to know how much they can earn.

Median salary

The median salary for a Chief Marketing Officer in Spain is 63,480 EUR. This is the middle value in the distribution of salaries.

What this means is that approximately 50% of the population earn less than 63,480 EUR, and 50% of the population earn more than 63,480 EUR.

If you are earning more than the median salary, that's a good indicator that you are being paid well.

If you're not earning more than the median salary, your objective should be to increase your earnings to be at least as high as the median salary (which you can do by asking for a pay rise, looking for a better paying job, etc).

Percentiles

Percentiles are similar to the median salary, but instead of looking at the middle value, they look at the values in the top and bottom half of the distribution.

For the average Chief Marketing Officer salary in Spain, 25% of the population are earning less than 42,460 EUR while 75% of the population earn more than 42,460 EUR.

75% of the population earn less than 86,760 EUR, and 25% of the population earn more than 86,760 EUR.

Like the median salary, the 25th and 75th percentile salaries can be used to determine which quartile you fall into so that you know whether you are being paid well enough compared to others in your profession and location.

The difference between a median and an average salary

The median and average salary are both indicators you can use to see if you are being paid fairly based on the overall population.

  • If your salary is higher than the average and the median salary, you are earning well compared to others.
  • If your salary is lower than the average and the median salary, it could indicate you are not being paid well enough.
  • If you are somewhere in between then it's tricky to determine if you are being paid well enough and you might need to research more closely.

Chief Marketing Officer Salary by Experience Level in Spain

The most important factor in determining your salary after the specific profession is the number of years experience you have. It stands to reason that more years of experience will result in a higher wage.

We have researched the average chief marketing officer salary based on years of experience to give you an idea of how the average changes once you've worked for a certain amount of time.

  • 0 - 2 Years Experience. A Chief Marketing Officer in Spain that has less than two years of experience can expect to earn somewhere in the region of 29,160 EUR.
  • 2 - 5 Years Experience. With two to five years of experience the average Chief Marketing Officer salary would increase to 42,400 EUR.
  • 5 - 10 Years Experience. From five to ten years of experience as a Chief Marketing Officer , the average salary would be 62,100 EUR.
  • 10 - 15 Years Experience. Once you have more than ten years of experience the average salary reaches around 73,020 EUR.
  • 15 - 20 Years Experience. A Chief Marketing Officer with 15 to 20 years of experience can earn an average of 80,840 EUR.
  • 20+ Years Experience. For a Chief Marketing Officer with more than 20 years, the expected average salary increases to 87,060 EUR.

Average Salary by Experience Chart

0-2 Years
29,160 EUR
2-5 Years +34%
42,400 EUR
5-10 Years +48%
62,100 EUR
10-15 Years +22%
73,020 EUR
15-20 Years +9%
80,840 EUR
20+ Years +8%
87,060 EUR

Chief Marketing Officer Salary by Education Level in Spain

As well as experience in a job, your education plays a big role in how much you can earn. A lot of higher paying positions require a high level of education, but how much can a degree increase your salary?

In our research we have compared the salaries of employees in the same job and career level with different levels of education to see how much more you can earn at each education level.

The salary you can earn based on your education is very specific to both your location and the career path you choose.

In our research, we looked at the average salary for a Chief Marketing Officer in Spain based on the education level of the employees in order to find out whether a better education level would increase your salary.

  • Certificate or Diploma. A Chief Marketing Officer in Spain with a certificate or diploma education can earn an average salary of 34,280 EUR.

  • Bachelor's Degree. A Chief Marketing Officer in Spain with a bachelor's degree education can earn an average salary of 56,140 EUR.

  • Master's Degree. A Chief Marketing Officer in Spain with a master's degree education can earn an average salary of 92,500 EUR.

Average Salary by Education Chart

Certificate or Diploma
34,280 EUR
Bachelor's Degree +57%
56,140 EUR
Master's Degree +68%
92,500 EUR

How Much is a Master's Degree or MBA Program?

The approximate cost of a master's degree or post-graduate program like an MBA in Spain is around 13,600 to 40,700 EUR and takes two years to complete.

As you can see above, there are financial benefits from reaching master's degree level, but don't expect to see much of a salary increase until you have completed the degree.

It's common for people to pursue an MBA or other post-graduate program in order to switch to a a job that pays more. On average, you can expect to earn around 10% more when switching to a new company.

Whether you decide to pursue a master's degree depends on many factors. If you are able to afford it, the numbers suggest that the return on investment is worth it and you could recover the costs in a few years from the salary increase you would receive.

Chief Marketing Officer Salary Compared by Gender

In the modern age, we know that there should never be a pay gap between men and women. Unfortunately, in many professions, there is still a significant difference between the salaries earned by men when compared to the salary of women in the same job.

In Spain, a male chief marketing officer will earn an average of 60,160 EUR, while a female chief marketing officer will earn around 57,320 EUR.

This means that a male chief marketing officer earns approximately 5% more than a female chief marketing officer for performing the same job.

Average Salary by Gender Chart in Spain

Male
60,160 EUR
Female -5%
57,320 EUR

Chief Marketing Officer Average Pay Raise in Spain

In many countries, an annual pay raise is often given to employees to reward their service with a salary increase.

From our research, we can see that the average pay raise for a Chief Marketing Officer in Spain is around 13% every 18 months.

The national average pay raise across all professions and industries in Spain is around 8% every 17 months.

In this case, we can see that the number of months between the average pay raise is higher than the typical 12 months.

To make the data more meaningful, we can calculate what the approximate annual pay raise would be using a simple formula:

Annual Increase = ( Increase Rate ÷ Months ) × 12

So for this example, it would be:

Annual Increase = ( 13 ÷ 18 ) × 12  = 9%

What this means is that a Chief Marketing Officer in Spain can expect to receive an average pay raise of around 9% every 12 months.

Annual Pay Raise by Industry in Spain for 2024

In the chart below, you can see the average annual pay raise percentages for each of the major industries in Spain.

You will see that companies in bigger and more lucrative industries tend to have the higher annual pay raises.

Banking
5%
Energy
1%
Information Technology
6%
Healthcare
2%
Travel
7%
Construction
3%
Education
8%

Chief Marketing Officer Bonus and Incentive Rates in Spain

Another part of your overall compensation in a job is how much bonus you receive. Some job roles will be more likely to pay a bonus than others and also more likely to have higher bonus rates.

Generally speaking, jobs that are more involved with direct revenue generation will receive higher bonuses based on the performance towards revenue goals.

A Chief Marketing Officer is a high bonus based job, with 86% of employees reporting at least one bonus in the last 12 months.

14% reported that they had not received any bonuses in the previous 12 months.

For the employees that did receive a bonus in the previous 12 months, the reported bonuses ranged from 5% to 9%.

Received Bonus
86%
No Bonus
14%

What are the Types of Bonus?

There are a number of difference types of bonus you can receive in a job. Including:

  • Individual performance bonus - This is a bonus that is awarded to an individual employee for general performance in the job. It's the most common type of bonus.
  • Company performance bonus - This is a bonus that is awarded to a company employees to share profit with the staff.
  • Goal based bonus - This is a bonus that is awarded to an individual employee (or a team) for achieving specific goals, objectives, or milestones.
  • Holiday bonus - This type of bonus is usually paid around the holidays, often the end of the year, and is a token of appreciation for the hard work throughout the year.

Government vs Private Sector Salaries

Another commonly asked question is whether you get paid a higher salary working in the public (government) sector or the private sector.

Public sector employees in Spain earn approximately 6% more than private sector employees in the same role.

Public Sector
34,240 EUR
Private Sector -6%
32,200 EUR

Salaries for Jobs Similar to a Chief Marketing Officer

In the table below, we have salary information for jobs that are similar to a Chief Marketing Officer in Spain.

Job Title Category Salary
Account Handler Marketing 26,860 EUR
Affiliate Manager Marketing 35,260 EUR
Analytics Specialist Marketing 28,820 EUR
Assistant Brand Manager Marketing 36,020 EUR
Assistant Product Manager Marketing 41,980 EUR
Associate Marketing Manager Marketing 41,480 EUR
Associate Product Manager Marketing 43,080 EUR
Brand Ambassador Marketing 48,740 EUR
Brand Director Marketing 63,500 EUR
Brand Executive Marketing 55,320 EUR
Brand Manager Marketing 56,100 EUR
Business Analytics Specialist Marketing 27,620 EUR
Business Channel Manager Marketing 36,700 EUR
Business Intelligence Team Leader Marketing 38,680 EUR
Campaign Specialist Marketing 36,020 EUR
Chief Product Officer Marketing 53,660 EUR
Communications Officer Marketing 19,380 EUR
Content Manager Marketing 31,520 EUR
Content Marketing Strategist Marketing 36,940 EUR
Copy Editer Marketing 23,140 EUR
Copy Writer Marketing 23,260 EUR
Creative Marketing Lead Marketing 38,260 EUR
Creative Writer Marketing 23,480 EUR
Digital Marketer Marketing 34,540 EUR
Digital Marketing Manager Marketing 45,620 EUR
Digital Marketing Strategist Marketing 46,280 EUR
Digital Media Specialist Marketing 39,960 EUR
Director of Marketing Marketing 61,460 EUR
Director of Research Marketing 45,580 EUR
eMarketing Manager Marketing 48,640 EUR
Event Marketing Marketing 47,540 EUR
Head of Executive Search Marketing 50,340 EUR
Key Affiliate Manager Marketing 46,280 EUR
Localization Manager Marketing 42,320 EUR
Market Development Executive Marketing 46,720 EUR
Market Development Manager Marketing 48,920 EUR
Market Research Analyst Marketing 39,420 EUR
Market Research Manager Marketing 45,200 EUR
Market Segmentation Director Marketing 45,600 EUR
Marketing Account Supervisor Marketing 38,180 EUR
Marketing Administrator Marketing 30,840 EUR
Marketing Advisor Marketing 34,120 EUR
Marketing Analyst Marketing 35,420 EUR
Marketing and Communications Officer Marketing 19,980 EUR
Marketing and Sales Head Marketing 55,820 EUR
Marketing Assistant Marketing 23,520 EUR
Marketing Associate Marketing 21,400 EUR
Marketing Communications Manager Marketing 40,640 EUR
Marketing Consultant Marketing 43,080 EUR
Marketing Coordinator Marketing 18,940 EUR
Marketing Director Marketing 61,180 EUR
Marketing Distribution Executive Marketing 45,620 EUR
Marketing Executive Marketing 44,780 EUR
Marketing Manager Marketing 60,600 EUR
Marketing Officer Marketing 21,020 EUR
Marketing Segment Manager Marketing 40,600 EUR
Marketing Specialist Marketing 32,620 EUR
Marketing Supervisor Marketing 34,360 EUR
Marketing Vice President Marketing 47,760 EUR
Marketing Writer Marketing 26,020 EUR
Online Marketing Analyst Marketing 35,300 EUR
Online Marketing Manager Marketing 42,320 EUR
Optimization Manager Marketing 38,060 EUR
Outbound Sales Marketing 27,620 EUR
Outreach Coordinator Marketing 25,940 EUR
Outreach Specialist Marketing 31,520 EUR
Product Development Marketing 38,340 EUR
Product Manager Marketing 45,620 EUR
Product Marketing Engineer Marketing 25,940 EUR
Product Marketing Executive Marketing 42,320 EUR
Product Marketing Manager Marketing 43,260 EUR
Product Researcher Marketing 24,800 EUR
Product Strategist Marketing 37,200 EUR
Product Strategy Researcher Marketing 35,500 EUR
Product Training Specialist Marketing 27,560 EUR
Project Manager Marketing 38,180 EUR
Publications Coordinator Marketing 23,380 EUR
Research Executive Marketing 40,600 EUR
Sales and Marketing Assistant Marketing 20,500 EUR
Sales and Marketing Coordinator Marketing 20,000 EUR
Sales and Marketing Director Marketing 58,280 EUR
Sales Director Marketing 58,440 EUR
Sales Management Support Marketing 21,020 EUR
Sales Manager Marketing 51,900 EUR
Search Marketing Strategist Marketing 51,080 EUR
Social Media Administrator Marketing 33,960 EUR
Social Media Specialist Marketing 31,520 EUR
Spaceman Analyst Marketing 19,160 EUR
Sponsorship Consultant Marketing 31,040 EUR
Team Leader Marketing 34,540 EUR
Telemarketer Marketing 19,220 EUR
Trade Marketing Executive Marketing 45,560 EUR
Trade Marketing Manager Marketing 44,540 EUR
Trade Marketing Professional Marketing 35,260 EUR
Trade Marketing Specialist Marketing 25,440 EUR
Web Analytics Manager Marketing 39,800 EUR
Web Content Manager Marketing 40,140 EUR

Salary Comparison by City

If you want to compare salaries with different cities in Spain, you can use the links below to explore the data for each specific city we have researched.

City Average Salary
Barcelona 60,460 EUR
Bilbao 55,020 EUR
Las Palmas 57,360 EUR
Madrid 60,460 EUR
Malaga 60,600 EUR
Murcia 54,500 EUR
Palma de Mallorca 54,280 EUR
Sevilla 61,840 EUR
Valencia 60,460 EUR
Zaragoza 62,420 EUR

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