Average Advertising Strategic Planner Salary in Cuba for 2024

In this article, we will look at the average Advertising Strategic Planner salary for 2024 in Cuba and how that compares to other countries and professions. We'll also look at interesting salary data points like median salary, 25th and 75th percentile salaries, salary amounts based on experience, bonus ranges and more!

The data in this article has been compiled using official government salary data, salary surveys, and other sources such as job postings which contain salary information.

All salary information is in the local currency, which is the Cuban convertible peso. To keep things simple, we are using the CUC currency code instead of the currency symbol $.

How Much Does an Advertising Strategic Planner Make in Cuba?

An Advertising Strategic Planner working in Cuba will typically earn around 286,400 CUC per year, and this can range from the lowest average salary of about 157,600 CUC to the highest average salary of 433,400 CUC.

Average Annual Salary
286,400 CUC
Average Monthly Salary
23,866 CUC

Lowest Annual Salary
157,600 CUC
Lowest Monthly Salary
13,133 CUC

Highest Annual Salary
433,400 CUC
Highest Monthly Salary
36,116 CUC

These are average salaries for an Advertising Strategic Planner in Cuba and include benefits such as housing and transport. It's also possible for an Advertising Strategic Planner to earn more or less than the average salaries shown above.

Advertising Strategic Planner salaries will vary a lot based on your experience, location, skills, and gender. Keep reading below to research more data on each of these areas.

Distribution of Advertising Strategic Planner Salaries in Cuba

So we've looked at the average salaries an Advertising Strategic Planner will earn in Cuba. The next interesting data point is the distribution of salaries.

Salary ranges

We already know that an Advertising Strategic Planner can earn between 157,600 CUC and 433,400 CUC on average in Cuba. This is known as the range in statistics.

The difference between the maximum and minimum values is a good indicator of variability in salaries, and can be used by employers to figure out how much they can expect to pay, and for employees to know how much they can earn.

Median salary

The median salary for an Advertising Strategic Planner in Cuba is 265,000 CUC. This is the middle value in the distribution of salaries.

What this means is that approximately 50% of the population earn less than 265,000 CUC, and 50% of the population earn more than 265,000 CUC.

If you are earning more than the median salary, that's a good indicator that you are being paid well.

If you're not earning more than the median salary, your objective should be to increase your earnings to be at least as high as the median salary (which you can do by asking for a pay rise, looking for a better paying job, etc).

Percentiles

Percentiles are similar to the median salary, but instead of looking at the middle value, they look at the values in the top and bottom half of the distribution.

For the average Advertising Strategic Planner salary in Cuba, 25% of the population are earning less than 190,500 CUC while 75% of the population earn more than 190,500 CUC.

75% of the population earn less than 320,500 CUC, and 25% of the population earn more than 320,500 CUC.

Like the median salary, the 25th and 75th percentile salaries can be used to determine which quartile you fall into so that you know whether you are being paid well enough compared to others in your profession and location.

The difference between a median and an average salary

The median and average salary are both indicators you can use to see if you are being paid fairly based on the overall population.

  • If your salary is higher than the average and the median salary, you are earning well compared to others.
  • If your salary is lower than the average and the median salary, it could indicate you are not being paid well enough.
  • If you are somewhere in between then it's tricky to determine if you are being paid well enough and you might need to research more closely.

Advertising Strategic Planner Salary by Experience Level in Cuba

The most important factor in determining your salary after the specific profession is the number of years experience you have. It stands to reason that more years of experience will result in a higher wage.

We have researched the average advertising strategic planner salary based on years of experience to give you an idea of how the average changes once you've worked for a certain amount of time.

  • 0 - 2 Years Experience. An Advertising Strategic Planner in Cuba that has less than two years of experience can expect to earn somewhere in the region of 180,500 CUC.
  • 2 - 5 Years Experience. With two to five years of experience the average Advertising Strategic Planner salary would increase to 227,600 CUC.
  • 5 - 10 Years Experience. From five to ten years of experience as an Advertising Strategic Planner, the average salary would be 301,300 CUC.
  • 10 - 15 Years Experience. Once you have more than ten years of experience the average salary reaches around 353,600 CUC.
  • 15 - 20 Years Experience. An Advertising Strategic Planner with 15 to 20 years of experience can earn an average of 390,000 CUC.
  • 20+ Years Experience. For an Advertising Strategic Planner with more than 20 years, the expected average salary increases to 417,200 CUC.

Average Salary by Experience Chart

0-2 Years
180,500 CUC
2-5 Years +26%
227,600 CUC
5-10 Years +32%
301,300 CUC
10-15 Years +18%
353,600 CUC
15-20 Years +11%
390,000 CUC
20+ Years +6%
417,200 CUC

Advertising Strategic Planner Salary by Education Level in Cuba

As well as experience in a job, your education plays a big role in how much you can earn. A lot of higher paying positions require a high level of education, but how much can a degree increase your salary?

In our research we have compared the salaries of employees in the same job and career level with different levels of education to see how much more you can earn at each education level.

The salary you can earn based on your education is very specific to both your location and the career path you choose.

In our research, we looked at the average salary for an Advertising Strategic Planner in Cuba based on the education level of the employees in order to find out whether a better education level would increase your salary.

  • High School. An Advertising Strategic Planner in Cuba with a high school education can earn an average salary of 221,500 CUC.

  • Certificate or Diploma. An Advertising Strategic Planner in Cuba with a certificate or diploma education can earn an average salary of 246,500 CUC.

  • Bachelor's Degree. An Advertising Strategic Planner in Cuba with a bachelor's degree education can earn an average salary of 325,600 CUC.

  • Master's Degree. An Advertising Strategic Planner in Cuba with a master's degree education can earn an average salary of 406,300 CUC.

Average Salary by Education Chart

High School
221,500 CUC
Certificate or Diploma +13%
246,500 CUC
Bachelor's Degree +32%
325,600 CUC
Master's Degree +24%
406,300 CUC

How Much is a Master's Degree or MBA Program?

The approximate cost of a master's degree or post-graduate program like an MBA in Cuba is around 110,000 to 329,000 CUC and takes two years to complete.

As you can see above, there are financial benefits from reaching master's degree level, but don't expect to see much of a salary increase until you have completed the degree.

It's common for people to pursue an MBA or other post-graduate program in order to switch to a a job that pays more. On average, you can expect to earn around 10% more when switching to a new company.

Whether you decide to pursue a master's degree depends on many factors. If you are able to afford it, the numbers suggest that the return on investment is worth it and you could recover the costs in a few years from the salary increase you would receive.

Advertising Strategic Planner Salary Compared by Gender

In the modern age, we know that there should never be a pay gap between men and women. Unfortunately, in many professions, there is still a significant difference between the salaries earned by men when compared to the salary of women in the same job.

In Cuba, a male advertising strategic planner will earn an average of 299,500 CUC, while a female advertising strategic planner will earn around 275,200 CUC.

This means that a male advertising strategic planner earns approximately 9% more than a female advertising strategic planner for performing the same job.

Average Salary by Gender Chart in Cuba

Male
299,500 CUC
Female -9%
275,200 CUC

Advertising Strategic Planner Average Pay Raise in Cuba

In many countries, an annual pay raise is often given to employees to reward their service with a salary increase.

From our research, we can see that the average pay raise for an Advertising Strategic Planner in Cuba is around 7% every 30 months.

The national average pay raise across all professions and industries in Cuba is around 4% every 29 months.

In this case, we can see that the number of months between the average pay raise is higher than the typical 12 months.

To make the data more meaningful, we can calculate what the approximate annual pay raise would be using a simple formula:

Annual Increase = ( Increase Rate ÷ Months ) × 12

So for this example, it would be:

Annual Increase = ( 7 ÷ 30 ) × 12  = 3%

What this means is that an Advertising Strategic Planner in Cuba can expect to receive an average pay raise of around 3% every 12 months.

Annual Pay Raise by Industry in Cuba for 2024

In the chart below, you can see the average annual pay raise percentages for each of the major industries in Cuba.

You will see that companies in bigger and more lucrative industries tend to have the higher annual pay raises.

Banking
1%
Energy
2%
Information Technology
3%
Healthcare
4%
Travel
5%
Construction
6%
Education
7%

Advertising Strategic Planner Bonus and Incentive Rates in Cuba

Another part of your overall compensation in a job is how much bonus you receive. Some job roles will be more likely to pay a bonus than others and also more likely to have higher bonus rates.

Generally speaking, jobs that are more involved with direct revenue generation will receive higher bonuses based on the performance towards revenue goals.

An Advertising Strategic Planner is a moderate bonus based job, with 58% of employees reporting at least one bonus in the last 12 months.

42% reported that they had not received any bonuses in the previous 12 months.

For the employees that did receive a bonus in the previous 12 months, the reported bonuses ranged from 6% to 7%.

Received Bonus
58%
No Bonus
42%

What are the Types of Bonus?

There are a number of difference types of bonus you can receive in a job. Including:

  • Individual performance bonus - This is a bonus that is awarded to an individual employee for general performance in the job. It's the most common type of bonus.
  • Company performance bonus - This is a bonus that is awarded to a company employees to share profit with the staff.
  • Goal based bonus - This is a bonus that is awarded to an individual employee (or a team) for achieving specific goals, objectives, or milestones.
  • Holiday bonus - This type of bonus is usually paid around the holidays, often the end of the year, and is a token of appreciation for the hard work throughout the year.

Government vs Private Sector Salaries

Another commonly asked question is whether you get paid a higher salary working in the public (government) sector or the private sector.

Public sector employees in Cuba earn approximately 12% more than private sector employees in the same role.

Public Sector
275,200 CUC
Private Sector -12%
246,500 CUC

Salaries for Jobs Similar to an Advertising Strategic Planner

In the table below, we have salary information for jobs that are similar to an Advertising Strategic Planner in Cuba.

Job Title Category Salary
Advertising Account Executive Advertising / Graphic Design / Events 301,300 CUC
Advertising Account Manager Advertising / Graphic Design / Events 327,800 CUC
Advertising Account Planner Advertising / Graphic Design / Events 163,800 CUC
Advertising and Promotions Manager Advertising / Graphic Design / Events 437,900 CUC
Advertising Coordinator Advertising / Graphic Design / Events 214,000 CUC
Advertising Manager Advertising / Graphic Design / Events 415,900 CUC
Advertising Operations Manager Advertising / Graphic Design / Events 409,000 CUC
Advertising Sales Director Advertising / Graphic Design / Events 425,100 CUC
Advertising Team Leader Advertising / Graphic Design / Events 237,400 CUC
Animator Advertising / Graphic Design / Events 189,300 CUC
Art Director Advertising / Graphic Design / Events 246,500 CUC
Art Manager Advertising / Graphic Design / Events 251,500 CUC
Artist Advertising / Graphic Design / Events 221,500 CUC
Artworker Advertising / Graphic Design / Events 154,700 CUC
Assistant Art Director Advertising / Graphic Design / Events 204,000 CUC
Audio and Video Equipment Technician Advertising / Graphic Design / Events 159,100 CUC
Audio Engineer Advertising / Graphic Design / Events 180,500 CUC
Audiosual Technician Advertising / Graphic Design / Events 150,000 CUC
Broadcast Administrator Advertising / Graphic Design / Events 283,400 CUC
Catering Sales Advertising / Graphic Design / Events 167,100 CUC
Catering Trainer Advertising / Graphic Design / Events 187,300 CUC
Commercial and Industrial Designer Advertising / Graphic Design / Events 148,300 CUC
Conference Organiser Advertising / Graphic Design / Events 192,600 CUC
Content and Media Production Lead Advertising / Graphic Design / Events 305,600 CUC
CopyWriter Advertising / Graphic Design / Events 172,200 CUC
Creative Designer Advertising / Graphic Design / Events 192,000 CUC
Creative Director Advertising / Graphic Design / Events 268,900 CUC
Designer Advertising / Graphic Design / Events 152,300 CUC
Desktop Publisher Advertising / Graphic Design / Events 117,860 CUC
Digital Campaign Manager Advertising / Graphic Design / Events 272,800 CUC
Digital Media Manager Advertising / Graphic Design / Events 325,800 CUC
Digital Media Strategist Advertising / Graphic Design / Events 330,900 CUC
Director of Events Advertising / Graphic Design / Events 415,900 CUC
Director of Graphic Design Advertising / Graphic Design / Events 246,200 CUC
Director of Social Media Marketing Advertising / Graphic Design / Events 327,800 CUC
Events and Promotions Manager Advertising / Graphic Design / Events 401,300 CUC
Events Director Advertising / Graphic Design / Events 415,900 CUC
Exhibit Designer Advertising / Graphic Design / Events 214,000 CUC
Exhibit Display Coordinator Advertising / Graphic Design / Events 200,000 CUC
Exhibit Display Manager Advertising / Graphic Design / Events 254,800 CUC
Finisher Advertising / Graphic Design / Events 136,100 CUC
Graphic Artist Advertising / Graphic Design / Events 159,500 CUC
Graphic Design Specialist Advertising / Graphic Design / Events 190,500 CUC
Graphic Designer Advertising / Graphic Design / Events 168,100 CUC
Graphics Artist Advertising / Graphic Design / Events 159,500 CUC
Graphics Design Supervisor Advertising / Graphic Design / Events 225,300 CUC
Group Creative Director Advertising / Graphic Design / Events 288,100 CUC
Imagery Analyst Advertising / Graphic Design / Events 158,700 CUC
Imaging Technologist Advertising / Graphic Design / Events 151,800 CUC
Interaction Designer Advertising / Graphic Design / Events 137,400 CUC
Media Analyst Advertising / Graphic Design / Events 210,500 CUC
Media Executive Advertising / Graphic Design / Events 265,000 CUC
Media Planner Advertising / Graphic Design / Events 208,600 CUC
Media Production Coordinator Advertising / Graphic Design / Events 194,600 CUC
Media Production Manager Advertising / Graphic Design / Events 332,100 CUC
Media Project Manager Advertising / Graphic Design / Events 357,300 CUC
Media Relations Representative Advertising / Graphic Design / Events 283,700 CUC
Media Sales Executive Advertising / Graphic Design / Events 332,100 CUC
Meeting and Event Planner Advertising / Graphic Design / Events 200,000 CUC
Multimedia Artist Advertising / Graphic Design / Events 167,100 CUC
Multimedia Specialist Advertising / Graphic Design / Events 151,800 CUC
Photographer Advertising / Graphic Design / Events 150,000 CUC
PPC Campaign Manager Advertising / Graphic Design / Events 254,700 CUC
Print Production Manager Advertising / Graphic Design / Events 281,500 CUC
Product and Brand Manager Advertising / Graphic Design / Events 425,100 CUC
Sales Promotion Manager Advertising / Graphic Design / Events 407,300 CUC
Search Engine Optimization Specialist (SEO) Advertising / Graphic Design / Events 187,300 CUC
Sketch Artist Advertising / Graphic Design / Events 192,600 CUC
Social Media Executive Advertising / Graphic Design / Events 318,800 CUC
Social Media Manager Advertising / Graphic Design / Events 335,800 CUC
Social Media Marketing Manager Advertising / Graphic Design / Events 335,100 CUC
Social Media Strategist Advertising / Graphic Design / Events 340,400 CUC
Special Events Supervisor Advertising / Graphic Design / Events 263,900 CUC
Technical Typist Advertising / Graphic Design / Events 117,380 CUC
User Experience UX Designer Advertising / Graphic Design / Events 174,000 CUC
UX Designer Advertising / Graphic Design / Events 157,600 CUC

Salary Comparison by City

If you want to compare salaries with different cities in Cuba, you can use the links below to explore the data for each specific city we have researched.

City Average Salary
Camaguey 253,400 CUC
Havana 305,600 CUC
Holguin 257,700 CUC
Santiago de Cuba 282,500 CUC

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