Average Advertising Coordinator Salary in India for 2024

In this article, we will look at the average Advertising Coordinator salary for 2024 in India and how that compares to other countries and professions. We'll also look at interesting salary data points like median salary, 25th and 75th percentile salaries, salary amounts based on experience, bonus ranges and more!

The data in this article has been compiled using official government salary data, salary surveys, and other sources such as job postings which contain salary information.

All salary information is in the local currency, which is the Indian rupee. To keep things simple, we are using the INR currency code instead of the currency symbol โ‚น.

How Much Does an Advertising Coordinator Make in India?

An Advertising Coordinator working in India will typically earn around 301,600 INR per year, and this can range from the lowest average salary of about 159,400 INR to the highest average salary of 459,300 INR.

Average Annual Salary
301,600 INR
Average Monthly Salary
25,133 INR

Lowest Annual Salary
159,400 INR
Lowest Monthly Salary
13,283 INR

Highest Annual Salary
459,300 INR
Highest Monthly Salary
38,275 INR

These are average salaries for an Advertising Coordinator in India and include benefits such as housing and transport. It's also possible for an Advertising Coordinator to earn more or less than the average salaries shown above.

Advertising Coordinator salaries will vary a lot based on your experience, location, skills, and gender. Keep reading below to research more data on each of these areas.

Distribution of Advertising Coordinator Salaries in India

So we've looked at the average salaries an Advertising Coordinator will earn in India. The next interesting data point is the distribution of salaries.

Salary ranges

We already know that an Advertising Coordinator can earn between 159,400 INR and 459,300 INR on average in India. This is known as the range in statistics.

The difference between the maximum and minimum values is a good indicator of variability in salaries, and can be used by employers to figure out how much they can expect to pay, and for employees to know how much they can earn.

Median salary

The median salary for an Advertising Coordinator in India is 282,500 INR. This is the middle value in the distribution of salaries.

What this means is that approximately 50% of the population earn less than 282,500 INR, and 50% of the population earn more than 282,500 INR.

If you are earning more than the median salary, that's a good indicator that you are being paid well.

If you're not earning more than the median salary, your objective should be to increase your earnings to be at least as high as the median salary (which you can do by asking for a pay rise, looking for a better paying job, etc).

Percentiles

Percentiles are similar to the median salary, but instead of looking at the middle value, they look at the values in the top and bottom half of the distribution.

For the average Advertising Coordinator salary in India, 25% of the population are earning less than 200,000 INR while 75% of the population earn more than 200,000 INR.

75% of the population earn less than 348,300 INR, and 25% of the population earn more than 348,300 INR.

Like the median salary, the 25th and 75th percentile salaries can be used to determine which quartile you fall into so that you know whether you are being paid well enough compared to others in your profession and location.

The difference between a median and an average salary

The median and average salary are both indicators you can use to see if you are being paid fairly based on the overall population.

  • If your salary is higher than the average and the median salary, you are earning well compared to others.
  • If your salary is lower than the average and the median salary, it could indicate you are not being paid well enough.
  • If you are somewhere in between then it's tricky to determine if you are being paid well enough and you might need to research more closely.

Advertising Coordinator Salary by Experience Level in India

The most important factor in determining your salary after the specific profession is the number of years experience you have. It stands to reason that more years of experience will result in a higher wage.

We have researched the average advertising coordinator salary based on years of experience to give you an idea of how the average changes once you've worked for a certain amount of time.

  • 0 - 2 Years Experience. An Advertising Coordinator in India that has less than two years of experience can expect to earn somewhere in the region of 183,700 INR.
  • 2 - 5 Years Experience. With two to five years of experience the average Advertising Coordinator salary would increase to 225,300 INR.
  • 5 - 10 Years Experience. From five to ten years of experience as an Advertising Coordinator, the average salary would be 319,600 INR.
  • 10 - 15 Years Experience. Once you have more than ten years of experience the average salary reaches around 375,200 INR.
  • 15 - 20 Years Experience. An Advertising Coordinator with 15 to 20 years of experience can earn an average of 412,000 INR.
  • 20+ Years Experience. For an Advertising Coordinator with more than 20 years, the expected average salary increases to 433,800 INR.

Average Salary by Experience Chart

0-2 Years
183,700 INR
2-5 Years +23%
225,300 INR
5-10 Years +42%
319,600 INR
10-15 Years +17%
375,200 INR
15-20 Years +10%
412,000 INR
20+ Years +6%
433,800 INR

Advertising Coordinator Salary by Education Level in India

As well as experience in a job, your education plays a big role in how much you can earn. A lot of higher paying positions require a high level of education, but how much can a degree increase your salary?

In our research we have compared the salaries of employees in the same job and career level with different levels of education to see how much more you can earn at each education level.

The salary you can earn based on your education is very specific to both your location and the career path you choose.

In our research, we looked at the average salary for an Advertising Coordinator in India based on the education level of the employees in order to find out whether a better education level would increase your salary.

  • High School. An Advertising Coordinator in India with a high school education can earn an average salary of 225,300 INR.

  • Certificate or Diploma. An Advertising Coordinator in India with a certificate or diploma education can earn an average salary of 313,700 INR.

  • Bachelor's Degree. An Advertising Coordinator in India with a bachelor's degree education can earn an average salary of 448,500 INR.

Average Salary by Education Chart

High School
225,300 INR
Certificate or Diploma +40%
313,700 INR
Bachelor's Degree +42%
448,500 INR

How Much is a Master's Degree or MBA Program?

The approximate cost of a master's degree or post-graduate program like an MBA in India is around 160,000 to 479,000 INR and takes two years to complete.

As you can see above, there are financial benefits from reaching master's degree level, but don't expect to see much of a salary increase until you have completed the degree.

It's common for people to pursue an MBA or other post-graduate program in order to switch to a a job that pays more. On average, you can expect to earn around 10% more when switching to a new company.

Whether you decide to pursue a master's degree depends on many factors. If you are able to afford it, the numbers suggest that the return on investment is worth it and you could recover the costs in a few years from the salary increase you would receive.

Advertising Coordinator Salary Compared by Gender

In the modern age, we know that there should never be a pay gap between men and women. Unfortunately, in many professions, there is still a significant difference between the salaries earned by men when compared to the salary of women in the same job.

In India, a male advertising coordinator will earn an average of 275,500 INR, while a female advertising coordinator will earn around 318,800 INR.

This means that a male advertising coordinator earns approximately 14% less than a female advertising coordinator for performing the same job.

Average Salary by Gender Chart in India

Male
275,500 INR
Female +14%
318,800 INR

Advertising Coordinator Average Pay Raise in India

In many countries, an annual pay raise is often given to employees to reward their service with a salary increase.

From our research, we can see that the average pay raise for an Advertising Coordinator in India is around 11% every 16 months.

The national average pay raise across all professions and industries in India is around 9% every 16 months.

In this case, we can see that the number of months between the average pay raise is higher than the typical 12 months.

To make the data more meaningful, we can calculate what the approximate annual pay raise would be using a simple formula:

Annual Increase = ( Increase Rate ÷ Months ) × 12

So for this example, it would be:

Annual Increase = ( 11 ÷ 16 ) × 12  = 8%

What this means is that an Advertising Coordinator in India can expect to receive an average pay raise of around 8% every 12 months.

Annual Pay Raise by Industry in India for 2024

In the chart below, you can see the average annual pay raise percentages for each of the major industries in India.

You will see that companies in bigger and more lucrative industries tend to have the higher annual pay raises.

Banking
1%
Energy
2%
Information Technology
3%
Healthcare
4%
Travel
5%
Construction
6%
Education
7%

Advertising Coordinator Bonus and Incentive Rates in India

Another part of your overall compensation in a job is how much bonus you receive. Some job roles will be more likely to pay a bonus than others and also more likely to have higher bonus rates.

Generally speaking, jobs that are more involved with direct revenue generation will receive higher bonuses based on the performance towards revenue goals.

An Advertising Coordinator is a low bonus based job, with 27% of employees reporting at least one bonus in the last 12 months.

73% reported that they had not received any bonuses in the previous 12 months.

For the employees that did receive a bonus in the previous 12 months, the reported bonuses ranged from 1% to 3%.

Received Bonus
27%
No Bonus
73%

What are the Types of Bonus?

There are a number of difference types of bonus you can receive in a job. Including:

  • Individual performance bonus - This is a bonus that is awarded to an individual employee for general performance in the job. It's the most common type of bonus.
  • Company performance bonus - This is a bonus that is awarded to a company employees to share profit with the staff.
  • Goal based bonus - This is a bonus that is awarded to an individual employee (or a team) for achieving specific goals, objectives, or milestones.
  • Holiday bonus - This type of bonus is usually paid around the holidays, often the end of the year, and is a token of appreciation for the hard work throughout the year.

Government vs Private Sector Salaries

Another commonly asked question is whether you get paid a higher salary working in the public (government) sector or the private sector.

Public sector employees in India earn approximately 6% more than private sector employees in the same role.

Public Sector
392,300 INR
Private Sector -6%
371,100 INR

Salaries for Jobs Similar to an Advertising Coordinator

In the table below, we have salary information for jobs that are similar to an Advertising Coordinator in India.

Job Title Category Salary
Advertising Account Executive Advertising / Graphic Design / Events 420,800 INR
Advertising Account Manager Advertising / Graphic Design / Events 467,100 INR
Advertising Account Planner Advertising / Graphic Design / Events 233,600 INR
Advertising and Promotions Manager Advertising / Graphic Design / Events 619,800 INR
Advertising Manager Advertising / Graphic Design / Events 608,500 INR
Advertising Operations Manager Advertising / Graphic Design / Events 628,000 INR
Advertising Sales Director Advertising / Graphic Design / Events 656,800 INR
Advertising Strategic Planner Advertising / Graphic Design / Events 406,300 INR
Advertising Team Leader Advertising / Graphic Design / Events 359,900 INR
Animator Advertising / Graphic Design / Events 275,200 INR
Art Director Advertising / Graphic Design / Events 377,200 INR
Art Manager Advertising / Graphic Design / Events 377,200 INR
Artist Advertising / Graphic Design / Events 314,500 INR
Artworker Advertising / Graphic Design / Events 227,600 INR
Assistant Art Director Advertising / Graphic Design / Events 296,000 INR
Audio and Video Equipment Technician Advertising / Graphic Design / Events 222,300 INR
Audio Engineer Advertising / Graphic Design / Events 265,000 INR
Audiosual Technician Advertising / Graphic Design / Events 222,300 INR
Broadcast Administrator Advertising / Graphic Design / Events 397,900 INR
Catering Sales Advertising / Graphic Design / Events 245,300 INR
Catering Trainer Advertising / Graphic Design / Events 283,700 INR
Commercial and Industrial Designer Advertising / Graphic Design / Events 227,600 INR
Conference Organiser Advertising / Graphic Design / Events 296,000 INR
Content and Media Production Lead Advertising / Graphic Design / Events 431,300 INR
CopyWriter Advertising / Graphic Design / Events 258,400 INR
Creative Designer Advertising / Graphic Design / Events 283,700 INR
Creative Director Advertising / Graphic Design / Events 377,200 INR
Designer Advertising / Graphic Design / Events 216,800 INR
Desktop Publisher Advertising / Graphic Design / Events 183,600 INR
Digital Campaign Manager Advertising / Graphic Design / Events 397,900 INR
Digital Media Manager Advertising / Graphic Design / Events 467,100 INR
Digital Media Strategist Advertising / Graphic Design / Events 467,100 INR
Director of Events Advertising / Graphic Design / Events 639,100 INR
Director of Graphic Design Advertising / Graphic Design / Events 359,900 INR
Director of Social Media Marketing Advertising / Graphic Design / Events 485,300 INR
Events and Promotions Manager Advertising / Graphic Design / Events 615,700 INR
Events Director Advertising / Graphic Design / Events 639,100 INR
Exhibit Designer Advertising / Graphic Design / Events 305,600 INR
Exhibit Display Coordinator Advertising / Graphic Design / Events 288,700 INR
Exhibit Display Manager Advertising / Graphic Design / Events 386,400 INR
Finisher Advertising / Graphic Design / Events 195,200 INR
Graphic Artist Advertising / Graphic Design / Events 239,000 INR
Graphic Design Specialist Advertising / Graphic Design / Events 279,400 INR
Graphic Designer Advertising / Graphic Design / Events 239,000 INR
Graphics Artist Advertising / Graphic Design / Events 239,000 INR
Graphics Design Supervisor Advertising / Graphic Design / Events 330,900 INR
Group Creative Director Advertising / Graphic Design / Events 417,200 INR
Imagery Analyst Advertising / Graphic Design / Events 222,300 INR
Imaging Technologist Advertising / Graphic Design / Events 222,300 INR
Interaction Designer Advertising / Graphic Design / Events 194,600 INR
Media Analyst Advertising / Graphic Design / Events 301,600 INR
Media Executive Advertising / Graphic Design / Events 394,800 INR
Media Planner Advertising / Graphic Design / Events 314,500 INR
Media Production Coordinator Advertising / Graphic Design / Events 283,700 INR
Media Production Manager Advertising / Graphic Design / Events 514,300 INR
Media Project Manager Advertising / Graphic Design / Events 514,300 INR
Media Relations Representative Advertising / Graphic Design / Events 428,400 INR
Media Sales Executive Advertising / Graphic Design / Events 491,000 INR
Meeting and Event Planner Advertising / Graphic Design / Events 288,700 INR
Multimedia Artist Advertising / Graphic Design / Events 245,300 INR
Multimedia Specialist Advertising / Graphic Design / Events 222,300 INR
Photographer Advertising / Graphic Design / Events 209,500 INR
PPC Campaign Manager Advertising / Graphic Design / Events 386,400 INR
Print Production Manager Advertising / Graphic Design / Events 417,200 INR
Product and Brand Manager Advertising / Graphic Design / Events 597,800 INR
Sales Promotion Manager Advertising / Graphic Design / Events 592,200 INR
Search Engine Optimization Specialist (SEO) Advertising / Graphic Design / Events 263,100 INR
Sketch Artist Advertising / Graphic Design / Events 267,100 INR
Social Media Executive Advertising / Graphic Design / Events 485,300 INR
Social Media Manager Advertising / Graphic Design / Events 485,300 INR
Social Media Marketing Manager Advertising / Graphic Design / Events 485,300 INR
Social Media Strategist Advertising / Graphic Design / Events 485,300 INR
Special Events Supervisor Advertising / Graphic Design / Events 369,300 INR
Technical Typist Advertising / Graphic Design / Events 172,200 INR
User Experience UX Designer Advertising / Graphic Design / Events 263,100 INR
UX Designer Advertising / Graphic Design / Events 227,600 INR

Salary Comparison by City

If you want to compare salaries with different cities in India, you can use the links below to explore the data for each specific city we have researched.

City Average Salary
agra 292,000 INR
Ahmadabad 345,700 INR
Bangalore 351,200 INR
Bhopal 288,700 INR
Chennai 340,400 INR
Coimbatore 283,400 INR
Delhi 332,500 INR
Ghaziabad 288,700 INR
Hyderabad 351,900 INR
Indore 314,500 INR
Jaipur 327,300 INR
Kanpur 301,700 INR
Kolkata 325,900 INR
Lucknow 317,700 INR
Ludhiana 288,700 INR
Madurai 273,000 INR
Mumbai 340,400 INR
Nagpur 325,900 INR
Patna 301,800 INR
Pimpri-Chinchwad 301,300 INR
Pune 325,900 INR
Surat 315,900 INR
Vadodara 282,500 INR
Visakhapatnam 286,400 INR

Salary Comparison by State

The table below includes links to the average salary for each state in India.

City Average Salary
Andaman & Nicobar Islands 254,700 INR
Andhra Pradesh 341,400 INR
Arunachal Pradesh 297,000 INR
Assam 319,600 INR
Bihar 371,100 INR
Chandigarh 263,200 INR
Chhatisgarh 317,700 INR
Dadra & Nagar Haveli 275,800 INR
Daman & Diu 252,300 INR
Delhi 315,700 INR
Goa 296,000 INR
Gujarat 340,000 INR
Haryana 320,500 INR
Himachal Pradesh 288,700 INR
Jammu & Kashmir 309,800 INR
Jharkhand 344,600 INR
Karnataka 339,100 INR
Kerala 335,100 INR
Lakshadweep 245,300 INR
Madhya Pradesh 351,900 INR
Maharashtra 371,100 INR
Manipur 283,700 INR
Meghalaya 294,700 INR
Mizoram 286,400 INR
Nagaland 282,300 INR
Orissa 341,400 INR
Pondicherry 266,000 INR
Punjab 320,500 INR
Rajasthan 365,400 INR
Sikkim 263,200 INR
Tamil Nadu 351,900 INR
Tripura 311,700 INR
Uttar Pradesh 377,200 INR
Uttaranchal 301,800 INR
West Bengal 345,100 INR

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