Average Marketing Officer Salary in Reykjavik, Iceland for 2024

In this article, we will look at the average Marketing Officer salary for 2024 in Reykjavik and how that compares to other countries and professions. We'll also look at interesting salary data points like median salary, 25th and 75th percentile salaries, salary amounts based on experience, bonus ranges and more!

The data in this article has been compiled using official government salary data, salary surveys, and other sources such as job postings which contain salary information.

All salary information is in the local currency, which is the Icelandic króna. To keep things simple, we are using the ISK currency code instead of the currency symbol kr.

How Much Does a Marketing Officer Make in Reykjavik?

A Marketing Officer working in Reykjavik will typically earn around 5,123,800 ISK per year, and this can range from the lowest average salary of about 2,662,900 ISK to the highest average salary of 7,848,500 ISK.

Average Annual Salary
5,123,800 ISK
Average Monthly Salary
426,983 ISK

Lowest Annual Salary
2,662,900 ISK
Lowest Monthly Salary
221,908 ISK

Highest Annual Salary
7,848,500 ISK
Highest Monthly Salary
654,041 ISK

These are average salaries for a Marketing Officer in Reykjavik and include benefits such as housing and transport. It's also possible for a Marketing Officer to earn more or less than the average salaries shown above.

Marketing Officer salaries will vary a lot based on your experience, location, skills, and gender. Keep reading below to research more data on each of these areas.

Distribution of Marketing Officer Salaries in Reykjavik

So we've looked at the average salaries a Marketing Officer will earn in Reykjavik. The next interesting data point is the distribution of salaries.

Salary ranges

We already know that a Marketing Officer can earn between 2,662,900 ISK and 7,848,500 ISK on average in Reykjavik. This is known as the range in statistics.

The difference between the maximum and minimum values is a good indicator of variability in salaries, and can be used by employers to figure out how much they can expect to pay, and for employees to know how much they can earn.

Median salary

The median salary for a Marketing Officer in Reykjavik is 4,919,600 ISK. This is the middle value in the distribution of salaries.

What this means is that approximately 50% of the population earn less than 4,919,600 ISK, and 50% of the population earn more than 4,919,600 ISK.

If you are earning more than the median salary, that's a good indicator that you are being paid well.

If you're not earning more than the median salary, your objective should be to increase your earnings to be at least as high as the median salary (which you can do by asking for a pay rise, looking for a better paying job, etc).

Percentiles

Percentiles are similar to the median salary, but instead of looking at the middle value, they look at the values in the top and bottom half of the distribution.

For the average Marketing Officer salary in Reykjavik, 25% of the population are earning less than 3,421,600 ISK while 75% of the population earn more than 3,421,600 ISK.

75% of the population earn less than 6,132,900 ISK, and 25% of the population earn more than 6,132,900 ISK.

Like the median salary, the 25th and 75th percentile salaries can be used to determine which quartile you fall into so that you know whether you are being paid well enough compared to others in your profession and location.

The difference between a median and an average salary

The median and average salary are both indicators you can use to see if you are being paid fairly based on the overall population.

  • If your salary is higher than the average and the median salary, you are earning well compared to others.
  • If your salary is lower than the average and the median salary, it could indicate you are not being paid well enough.
  • If you are somewhere in between then it's tricky to determine if you are being paid well enough and you might need to research more closely.

Marketing Officer Salary by Experience Level in Reykjavik

The most important factor in determining your salary after the specific profession is the number of years experience you have. It stands to reason that more years of experience will result in a higher wage.

We have researched the average marketing officer salary based on years of experience to give you an idea of how the average changes once you've worked for a certain amount of time.

  • 0 - 2 Years Experience. A Marketing Officer in Reykjavik that has less than two years of experience can expect to earn somewhere in the region of 3,023,200 ISK.
  • 2 - 5 Years Experience. With two to five years of experience the average Marketing Officer salary would increase to 4,067,600 ISK.
  • 5 - 10 Years Experience. From five to ten years of experience as a Marketing Officer, the average salary would be 5,280,300 ISK.
  • 10 - 15 Years Experience. Once you have more than ten years of experience the average salary reaches around 6,395,900 ISK.
  • 15 - 20 Years Experience. A Marketing Officer with 15 to 20 years of experience can earn an average of 6,997,000 ISK.
  • 20+ Years Experience. For a Marketing Officer with more than 20 years, the expected average salary increases to 7,356,900 ISK.

Average Salary by Experience Chart

0-2 Years
3,023,200 ISK
2-5 Years +34%
4,067,600 ISK
5-10 Years +30%
5,280,300 ISK
10-15 Years +21%
6,395,900 ISK
15-20 Years +9%
6,997,000 ISK
20+ Years +5%
7,356,900 ISK

Marketing Officer Salary by Education Level in Reykjavik

As well as experience in a job, your education plays a big role in how much you can earn. A lot of higher paying positions require a high level of education, but how much can a degree increase your salary?

In our research we have compared the salaries of employees in the same job and career level with different levels of education to see how much more you can earn at each education level.

The salary you can earn based on your education is very specific to both your location and the career path you choose.

In our research, we looked at the average salary for a Marketing Officer in Reykjavik based on the education level of the employees in order to find out whether a better education level would increase your salary.

  • High School. A Marketing Officer in Reykjavik with a high school education can earn an average salary of 3,601,500 ISK.

  • Certificate or Diploma. A Marketing Officer in Reykjavik with a certificate or diploma education can earn an average salary of 5,146,100 ISK.

  • Bachelor's Degree. A Marketing Officer in Reykjavik with a bachelor's degree education can earn an average salary of 7,115,800 ISK.

Average Salary by Education Chart

High School
3,601,500 ISK
Certificate or Diploma +43%
5,146,100 ISK
Bachelor's Degree +38%
7,115,800 ISK

How Much is a Master's Degree or MBA Program?

The approximate cost of a master's degree or post-graduate program like an MBA in Iceland is around 3,440,000 to 10,300,000 ISK and takes two years to complete.

As you can see above, there are financial benefits from reaching master's degree level, but don't expect to see much of a salary increase until you have completed the degree.

It's common for people to pursue an MBA or other post-graduate program in order to switch to a a job that pays more. On average, you can expect to earn around 10% more when switching to a new company.

Whether you decide to pursue a master's degree depends on many factors. If you are able to afford it, the numbers suggest that the return on investment is worth it and you could recover the costs in a few years from the salary increase you would receive.

Marketing Officer Salary Compared by Gender

In the modern age, we know that there should never be a pay gap between men and women. Unfortunately, in many professions, there is still a significant difference between the salaries earned by men when compared to the salary of women in the same job.

In Reykjavik, a male marketing officer will earn an average of 4,642,200 ISK, while a female marketing officer will earn around 4,439,200 ISK.

This means that a male marketing officer earns approximately 5% more than a female marketing officer for performing the same job.

Average Salary by Gender Chart in Reykjavik

Male
4,642,200 ISK
Female -5%
4,439,200 ISK

Marketing Officer Average Pay Raise in Reykjavik

In many countries, an annual pay raise is often given to employees to reward their service with a salary increase.

From our research, we can see that the average pay raise for a Marketing Officer in Reykjavik is around 7% every 28 months.

The national average pay raise across all professions and industries in Iceland is around 4% every 29 months.

In this case, we can see that the number of months between the average pay raise is higher than the typical 12 months.

To make the data more meaningful, we can calculate what the approximate annual pay raise would be using a simple formula:

Annual Increase = ( Increase Rate ÷ Months ) × 12

So for this example, it would be:

Annual Increase = ( 7 ÷ 28 ) × 12  = 3%

What this means is that a Marketing Officer in Reykjavik can expect to receive an average pay raise of around 3% every 12 months.

Annual Pay Raise by Industry in Reykjavik for 2024

In the chart below, you can see the average annual pay raise percentages for each of the major industries in Iceland.

You will see that companies in bigger and more lucrative industries tend to have the higher annual pay raises.

Banking
9%
Energy
9%
Information Technology
9%
Healthcare
9%
Travel
9%
Construction
9%
Education
9%

Marketing Officer Bonus and Incentive Rates in Reykjavik

Another part of your overall compensation in a job is how much bonus you receive. Some job roles will be more likely to pay a bonus than others and also more likely to have higher bonus rates.

Generally speaking, jobs that are more involved with direct revenue generation will receive higher bonuses based on the performance towards revenue goals.

A Marketing Officer is a low bonus based job, with 40% of employees reporting at least one bonus in the last 12 months.

60% reported that they had not received any bonuses in the previous 12 months.

For the employees that did receive a bonus in the previous 12 months, the reported bonuses ranged from 2% to 7%.

Received Bonus
40%
No Bonus
60%

What are the Types of Bonus?

There are a number of difference types of bonus you can receive in a job. Including:

  • Individual performance bonus - This is a bonus that is awarded to an individual employee for general performance in the job. It's the most common type of bonus.
  • Company performance bonus - This is a bonus that is awarded to a company employees to share profit with the staff.
  • Goal based bonus - This is a bonus that is awarded to an individual employee (or a team) for achieving specific goals, objectives, or milestones.
  • Holiday bonus - This type of bonus is usually paid around the holidays, often the end of the year, and is a token of appreciation for the hard work throughout the year.

Government vs Private Sector Salaries

Another commonly asked question is whether you get paid a higher salary working in the public (government) sector or the private sector.

Public sector employees in Iceland earn approximately 25% more than private sector employees in the same role.

Public Sector
9,154,500 ISK
Private Sector -25%
7,331,800 ISK

Salaries for Jobs Similar to a Marketing Officer

In the table below, we have salary information for jobs that are similar to a Marketing Officer in Reykjavik.

Job Title Category Salary
Account Handler Marketing 6,635,400 ISK
Affiliate Manager Marketing 8,377,500 ISK
Analytics Specialist Marketing 6,024,400 ISK
Assistant Brand Manager Marketing 9,191,000 ISK
Assistant Product Manager Marketing 9,754,300 ISK
Associate Marketing Manager Marketing 9,899,400 ISK
Associate Product Manager Marketing 9,850,400 ISK
Brand Ambassador Marketing 12,239,700 ISK
Brand Director Marketing 14,038,300 ISK
Brand Executive Marketing 12,361,500 ISK
Brand Manager Marketing 13,199,100 ISK
Business Analytics Specialist Marketing 6,179,700 ISK
Business Channel Manager Marketing 8,795,700 ISK
Business Intelligence Team Leader Marketing 9,550,600 ISK
Campaign Specialist Marketing 7,967,200 ISK
Chief Marketing Officer Marketing 14,519,400 ISK
Chief Product Officer Marketing 12,239,700 ISK
Communications Officer Marketing 4,282,500 ISK
Content Manager Marketing 7,331,800 ISK
Content Marketing Strategist Marketing 8,483,700 ISK
Copy Editer Marketing 5,399,900 ISK
Copy Writer Marketing 5,388,100 ISK
Creative Marketing Lead Marketing 8,460,900 ISK
Creative Writer Marketing 5,242,700 ISK
Digital Marketer Marketing 7,416,400 ISK
Digital Marketing Manager Marketing 10,716,600 ISK
Digital Marketing Strategist Marketing 10,750,100 ISK
Digital Media Specialist Marketing 9,215,300 ISK
Director of Marketing Marketing 13,919,600 ISK
Director of Research Marketing 10,187,500 ISK
eMarketing Manager Marketing 10,499,200 ISK
Event Marketing Marketing 10,680,800 ISK
Head of Executive Search Marketing 12,121,000 ISK
Key Affiliate Manager Marketing 9,550,600 ISK
Localization Manager Marketing 9,649,800 ISK
Market Development Executive Marketing 10,907,900 ISK
Market Development Manager Marketing 11,365,600 ISK
Market Research Analyst Marketing 9,262,300 ISK
Market Research Manager Marketing 10,044,200 ISK
Market Segmentation Director Marketing 10,919,400 ISK
Marketing Account Supervisor Marketing 8,242,900 ISK
Marketing Administrator Marketing 6,768,400 ISK
Marketing Advisor Marketing 8,329,200 ISK
Marketing Analyst Marketing 8,448,800 ISK
Marketing and Communications Officer Marketing 4,810,800 ISK
Marketing and Sales Head Marketing 13,679,300 ISK
Marketing Assistant Marketing 4,642,200 ISK
Marketing Associate Marketing 4,475,900 ISK
Marketing Communications Manager Marketing 9,421,200 ISK
Marketing Consultant Marketing 10,248,600 ISK
Marketing Coordinator Marketing 4,369,800 ISK
Marketing Director Marketing 14,400,800 ISK
Marketing Distribution Executive Marketing 10,739,300 ISK
Marketing Executive Marketing 11,255,300 ISK
Marketing Manager Marketing 14,280,500 ISK
Marketing Segment Manager Marketing 9,778,900 ISK
Marketing Specialist Marketing 6,901,600 ISK
Marketing Supervisor Marketing 8,062,900 ISK
Marketing Vice President Marketing 10,801,300 ISK
Marketing Writer Marketing 5,183,700 ISK
Online Marketing Analyst Marketing 7,510,300 ISK
Online Marketing Manager Marketing 9,335,200 ISK
Optimization Manager Marketing 8,578,600 ISK
Outbound Sales Marketing 6,469,100 ISK
Outreach Coordinator Marketing 5,698,400 ISK
Outreach Specialist Marketing 7,393,200 ISK
Product Development Marketing 9,899,400 ISK
Product Manager Marketing 10,861,800 ISK
Product Marketing Engineer Marketing 5,843,600 ISK
Product Marketing Executive Marketing 10,018,700 ISK
Product Marketing Manager Marketing 10,680,800 ISK
Product Researcher Marketing 5,833,500 ISK
Product Strategist Marketing 8,590,400 ISK
Product Strategy Researcher Marketing 8,087,400 ISK
Product Training Specialist Marketing 6,613,100 ISK
Project Manager Marketing 8,521,700 ISK
Publications Coordinator Marketing 4,931,400 ISK
Research Executive Marketing 9,720,400 ISK
Sales and Marketing Assistant Marketing 4,403,400 ISK
Sales and Marketing Coordinator Marketing 4,654,300 ISK
Sales and Marketing Director Marketing 14,038,300 ISK
Sales Director Marketing 13,199,100 ISK
Sales Management Support Marketing 4,752,100 ISK
Sales Manager Marketing 13,441,600 ISK
Search Marketing Strategist Marketing 11,341,600 ISK
Social Media Administrator Marketing 7,633,100 ISK
Social Media Specialist Marketing 7,642,900 ISK
Spaceman Analyst Marketing 4,380,400 ISK
Sponsorship Consultant Marketing 7,174,700 ISK
Team Leader Marketing 8,316,900 ISK
Telemarketer Marketing 4,282,500 ISK
Trade Marketing Executive Marketing 10,224,200 ISK
Trade Marketing Manager Marketing 10,199,600 ISK
Trade Marketing Professional Marketing 8,218,100 ISK
Trade Marketing Specialist Marketing 5,902,400 ISK
Web Analytics Manager Marketing 8,845,500 ISK
Web Content Manager Marketing 8,737,100 ISK

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