Average Market Research Analyst Salary in Kyoto, Japan for 2024

In this article, we will look at the average Market Research Analyst salary for 2024 in Kyoto and how that compares to other countries and professions. We'll also look at interesting salary data points like median salary, 25th and 75th percentile salaries, salary amounts based on experience, bonus ranges and more!

The data in this article has been compiled using official government salary data, salary surveys, and other sources such as job postings which contain salary information.

All salary information is in the local currency, which is the Japanese yen. To keep things simple, we are using the JPY currency code instead of the currency symbol ¥.

How Much Does a Market Research Analyst Make in Kyoto?

A Market Research Analyst working in Kyoto will typically earn around 6,887,700 JPY per year, and this can range from the lowest average salary of about 3,168,300 JPY to the highest average salary of 10,943,000 JPY.

Average Annual Salary
6,887,700 JPY
Average Monthly Salary
573,975 JPY

Lowest Annual Salary
3,168,300 JPY
Lowest Monthly Salary
264,025 JPY

Highest Annual Salary
10,943,000 JPY
Highest Monthly Salary
911,916 JPY

These are average salaries for a Market Research Analyst in Kyoto and include benefits such as housing and transport. It's also possible for a Market Research Analyst to earn more or less than the average salaries shown above.

Market Research Analyst salaries will vary a lot based on your experience, location, skills, and gender. Keep reading below to research more data on each of these areas.

Distribution of Market Research Analyst Salaries in Kyoto

So we've looked at the average salaries a Market Research Analyst will earn in Kyoto. The next interesting data point is the distribution of salaries.

Salary ranges

We already know that a Market Research Analyst can earn between 3,168,300 JPY and 10,943,000 JPY on average in Kyoto. This is known as the range in statistics.

The difference between the maximum and minimum values is a good indicator of variability in salaries, and can be used by employers to figure out how much they can expect to pay, and for employees to know how much they can earn.

Median salary

The median salary for a Market Research Analyst in Kyoto is 7,441,400 JPY. This is the middle value in the distribution of salaries.

What this means is that approximately 50% of the population earn less than 7,441,400 JPY, and 50% of the population earn more than 7,441,400 JPY.

If you are earning more than the median salary, that's a good indicator that you are being paid well.

If you're not earning more than the median salary, your objective should be to increase your earnings to be at least as high as the median salary (which you can do by asking for a pay rise, looking for a better paying job, etc).

Percentiles

Percentiles are similar to the median salary, but instead of looking at the middle value, they look at the values in the top and bottom half of the distribution.

For the average Market Research Analyst salary in Kyoto, 25% of the population are earning less than 4,777,400 JPY while 75% of the population earn more than 4,777,400 JPY.

75% of the population earn less than 9,925,000 JPY, and 25% of the population earn more than 9,925,000 JPY.

Like the median salary, the 25th and 75th percentile salaries can be used to determine which quartile you fall into so that you know whether you are being paid well enough compared to others in your profession and location.

The difference between a median and an average salary

The median and average salary are both indicators you can use to see if you are being paid fairly based on the overall population.

  • If your salary is higher than the average and the median salary, you are earning well compared to others.
  • If your salary is lower than the average and the median salary, it could indicate you are not being paid well enough.
  • If you are somewhere in between then it's tricky to determine if you are being paid well enough and you might need to research more closely.

Market Research Analyst Salary by Experience Level in Kyoto

The most important factor in determining your salary after the specific profession is the number of years experience you have. It stands to reason that more years of experience will result in a higher wage.

We have researched the average market research analyst salary based on years of experience to give you an idea of how the average changes once you've worked for a certain amount of time.

  • 0 - 2 Years Experience. A Market Research Analyst in Kyoto that has less than two years of experience can expect to earn somewhere in the region of 3,601,500 JPY.
  • 2 - 5 Years Experience. With two to five years of experience the average Market Research Analyst salary would increase to 4,799,700 JPY.
  • 5 - 10 Years Experience. From five to ten years of experience as a Market Research Analyst, the average salary would be 7,093,500 JPY.
  • 10 - 15 Years Experience. Once you have more than ten years of experience the average salary reaches around 8,650,700 JPY.
  • 15 - 20 Years Experience. A Market Research Analyst with 15 to 20 years of experience can earn an average of 9,430,600 JPY.
  • 20+ Years Experience. For a Market Research Analyst with more than 20 years, the expected average salary increases to 10,212,200 JPY.

Average Salary by Experience Chart

0-2 Years
3,601,500 JPY
2-5 Years +34%
4,799,700 JPY
5-10 Years +48%
7,093,500 JPY
10-15 Years +22%
8,650,700 JPY
15-20 Years +9%
9,430,600 JPY
20+ Years +8%
10,212,200 JPY

Market Research Analyst Salary by Education Level in Kyoto

As well as experience in a job, your education plays a big role in how much you can earn. A lot of higher paying positions require a high level of education, but how much can a degree increase your salary?

In our research we have compared the salaries of employees in the same job and career level with different levels of education to see how much more you can earn at each education level.

The salary you can earn based on your education is very specific to both your location and the career path you choose.

In our research, we looked at the average salary for a Market Research Analyst in Kyoto based on the education level of the employees in order to find out whether a better education level would increase your salary.

  • Certificate or Diploma. A Market Research Analyst in Kyoto with a certificate or diploma education can earn an average salary of 4,102,700 JPY.

  • Bachelor's Degree. A Market Research Analyst in Kyoto with a bachelor's degree education can earn an average salary of 6,433,500 JPY.

  • Master's Degree. A Market Research Analyst in Kyoto with a master's degree education can earn an average salary of 10,788,900 JPY.

Average Salary by Education Chart

Certificate or Diploma
4,102,700 JPY
Bachelor's Degree +57%
6,433,500 JPY
Master's Degree +68%
10,788,900 JPY

How Much is a Master's Degree or MBA Program?

The approximate cost of a master's degree or post-graduate program like an MBA in Japan is around 2,570,000 to 7,720,000 JPY and takes two years to complete.

As you can see above, there are financial benefits from reaching master's degree level, but don't expect to see much of a salary increase until you have completed the degree.

It's common for people to pursue an MBA or other post-graduate program in order to switch to a a job that pays more. On average, you can expect to earn around 10% more when switching to a new company.

Whether you decide to pursue a master's degree depends on many factors. If you are able to afford it, the numbers suggest that the return on investment is worth it and you could recover the costs in a few years from the salary increase you would receive.

Market Research Analyst Salary Compared by Gender

In the modern age, we know that there should never be a pay gap between men and women. Unfortunately, in many professions, there is still a significant difference between the salaries earned by men when compared to the salary of women in the same job.

In Kyoto, a male market research analyst will earn an average of 8,017,000 JPY, while a female market research analyst will earn around 7,583,100 JPY.

This means that a male market research analyst earns approximately 6% more than a female market research analyst for performing the same job.

Average Salary by Gender Chart in Kyoto

Male
8,017,000 JPY
Female -6%
7,583,100 JPY

Market Research Analyst Average Pay Raise in Kyoto

In many countries, an annual pay raise is often given to employees to reward their service with a salary increase.

From our research, we can see that the average pay raise for a Market Research Analyst in Kyoto is around 11% every 16 months.

The national average pay raise across all professions and industries in Japan is around 8% every 16 months.

In this case, we can see that the number of months between the average pay raise is higher than the typical 12 months.

To make the data more meaningful, we can calculate what the approximate annual pay raise would be using a simple formula:

Annual Increase = ( Increase Rate ÷ Months ) × 12

So for this example, it would be:

Annual Increase = ( 11 ÷ 16 ) × 12  = 8%

What this means is that a Market Research Analyst in Kyoto can expect to receive an average pay raise of around 8% every 12 months.

Annual Pay Raise by Industry in Kyoto for 2024

In the chart below, you can see the average annual pay raise percentages for each of the major industries in Japan.

You will see that companies in bigger and more lucrative industries tend to have the higher annual pay raises.

Banking
8%
Energy
7%
Information Technology
6%
Healthcare
5%
Travel
4%
Construction
3%
Education
2%

Market Research Analyst Bonus and Incentive Rates in Kyoto

Another part of your overall compensation in a job is how much bonus you receive. Some job roles will be more likely to pay a bonus than others and also more likely to have higher bonus rates.

Generally speaking, jobs that are more involved with direct revenue generation will receive higher bonuses based on the performance towards revenue goals.

A Market Research Analyst is a high bonus based job, with 80% of employees reporting at least one bonus in the last 12 months.

20% reported that they had not received any bonuses in the previous 12 months.

For the employees that did receive a bonus in the previous 12 months, the reported bonuses ranged from 6% to 8%.

Received Bonus
80%
No Bonus
20%

What are the Types of Bonus?

There are a number of difference types of bonus you can receive in a job. Including:

  • Individual performance bonus - This is a bonus that is awarded to an individual employee for general performance in the job. It's the most common type of bonus.
  • Company performance bonus - This is a bonus that is awarded to a company employees to share profit with the staff.
  • Goal based bonus - This is a bonus that is awarded to an individual employee (or a team) for achieving specific goals, objectives, or milestones.
  • Holiday bonus - This type of bonus is usually paid around the holidays, often the end of the year, and is a token of appreciation for the hard work throughout the year.

Government vs Private Sector Salaries

Another commonly asked question is whether you get paid a higher salary working in the public (government) sector or the private sector.

Public sector employees in Japan earn approximately 4% more than private sector employees in the same role.

Public Sector
6,300,400 JPY
Private Sector -4%
6,048,900 JPY

Salaries for Jobs Similar to a Market Research Analyst

In the table below, we have salary information for jobs that are similar to a Market Research Analyst in Kyoto.

Job Title Category Salary
Account Handler Marketing 5,146,100 JPY
Affiliate Manager Marketing 6,922,100 JPY
Analytics Specialist Marketing 5,099,700 JPY
Assistant Brand Manager Marketing 7,633,100 JPY
Assistant Product Manager Marketing 8,099,800 JPY
Associate Marketing Manager Marketing 8,386,300 JPY
Associate Product Manager Marketing 7,860,600 JPY
Brand Ambassador Marketing 9,586,500 JPY
Brand Director Marketing 11,928,100 JPY
Brand Executive Marketing 10,572,800 JPY
Brand Manager Marketing 10,608,800 JPY
Business Analytics Specialist Marketing 5,197,600 JPY
Business Channel Manager Marketing 7,224,700 JPY
Business Intelligence Team Leader Marketing 7,510,300 JPY
Campaign Specialist Marketing 6,670,600 JPY
Chief Marketing Officer Marketing 11,245,700 JPY
Chief Product Officer Marketing 10,618,800 JPY
Communications Officer Marketing 3,335,900 JPY
Content Manager Marketing 5,806,300 JPY
Content Marketing Strategist Marketing 6,997,000 JPY
Copy Editer Marketing 4,391,800 JPY
Copy Writer Marketing 4,429,300 JPY
Creative Marketing Lead Marketing 7,057,300 JPY
Creative Writer Marketing 4,414,800 JPY
Digital Marketer Marketing 6,011,900 JPY
Digital Marketing Manager Marketing 8,795,700 JPY
Digital Marketing Strategist Marketing 8,411,800 JPY
Digital Media Specialist Marketing 7,199,500 JPY
Director of Marketing Marketing 11,844,700 JPY
Director of Research Marketing 8,638,900 JPY
eMarketing Manager Marketing 9,301,600 JPY
Event Marketing Marketing 8,833,600 JPY
Head of Executive Search Marketing 9,684,600 JPY
Key Affiliate Manager Marketing 8,533,800 JPY
Localization Manager Marketing 7,393,200 JPY
Market Development Executive Marketing 9,361,300 JPY
Market Development Manager Marketing 9,478,900 JPY
Market Research Manager Marketing 7,703,700 JPY
Market Segmentation Director Marketing 9,001,900 JPY
Marketing Account Supervisor Marketing 7,030,600 JPY
Marketing Administrator Marketing 5,857,100 JPY
Marketing Advisor Marketing 6,624,300 JPY
Marketing Analyst Marketing 6,529,400 JPY
Marketing and Communications Officer Marketing 4,224,200 JPY
Marketing and Sales Head Marketing 10,992,900 JPY
Marketing Assistant Marketing 3,622,400 JPY
Marketing Associate Marketing 3,455,900 JPY
Marketing Communications Manager Marketing 7,404,700 JPY
Marketing Consultant Marketing 8,339,300 JPY
Marketing Coordinator Marketing 3,745,100 JPY
Marketing Director Marketing 11,485,600 JPY
Marketing Distribution Executive Marketing 8,820,700 JPY
Marketing Executive Marketing 9,205,400 JPY
Marketing Manager Marketing 11,221,100 JPY
Marketing Officer Marketing 3,875,100 JPY
Marketing Segment Manager Marketing 8,087,400 JPY
Marketing Specialist Marketing 5,461,900 JPY
Marketing Supervisor Marketing 6,721,800 JPY
Marketing Vice President Marketing 9,082,500 JPY
Marketing Writer Marketing 4,345,400 JPY
Online Marketing Analyst Marketing 6,096,900 JPY
Online Marketing Manager Marketing 7,633,100 JPY
Optimization Manager Marketing 7,499,500 JPY
Outbound Sales Marketing 4,943,500 JPY
Outreach Coordinator Marketing 4,714,900 JPY
Outreach Specialist Marketing 6,168,300 JPY
Product Development Marketing 7,907,600 JPY
Product Manager Marketing 8,701,100 JPY
Product Marketing Engineer Marketing 5,088,900 JPY
Product Marketing Executive Marketing 8,795,700 JPY
Product Marketing Manager Marketing 8,590,400 JPY
Product Researcher Marketing 4,703,900 JPY
Product Strategist Marketing 7,030,600 JPY
Product Strategy Researcher Marketing 6,660,500 JPY
Product Training Specialist Marketing 5,471,700 JPY
Project Manager Marketing 6,826,100 JPY
Publications Coordinator Marketing 3,925,200 JPY
Research Executive Marketing 8,111,500 JPY
Sales and Marketing Assistant Marketing 3,421,600 JPY
Sales and Marketing Coordinator Marketing 3,946,200 JPY
Sales and Marketing Director Marketing 11,604,300 JPY
Sales Director Marketing 11,232,800 JPY
Sales Management Support Marketing 4,140,900 JPY
Sales Manager Marketing 10,870,100 JPY
Search Marketing Strategist Marketing 9,191,000 JPY
Social Media Administrator Marketing 6,058,300 JPY
Social Media Specialist Marketing 5,975,000 JPY
Spaceman Analyst Marketing 3,586,300 JPY
Sponsorship Consultant Marketing 5,771,600 JPY
Team Leader Marketing 6,635,400 JPY
Telemarketer Marketing 3,239,400 JPY
Trade Marketing Executive Marketing 8,604,800 JPY
Trade Marketing Manager Marketing 8,785,800 JPY
Trade Marketing Professional Marketing 7,030,600 JPY
Trade Marketing Specialist Marketing 5,003,800 JPY
Web Analytics Manager Marketing 6,840,100 JPY
Web Content Manager Marketing 6,804,900 JPY

Salary Comparison by City

If you want to compare salaries with different cities in Japan, you can use the links below to explore the data for each specific city we have researched.

City Average Salary
Fukuoka 7,381,700 JPY
Hiroshima 6,539,600 JPY
Kawasaki 7,140,500 JPY
Kobe 7,561,700 JPY
Nagoya 7,572,700 JPY
Osaka 8,290,700 JPY
Saitama 7,189,800 JPY
Sapporo 7,642,900 JPY
Sendai 6,577,500 JPY
Tokyo 8,149,100 JPY
Yokohama 8,218,100 JPY

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