Average Art Director Salary in San Luis Potosi, Mexico for 2024

In this article, we will look at the average Art Director salary for 2024 in San Luis Potosi and how that compares to other countries and professions. We'll also look at interesting salary data points like median salary, 25th and 75th percentile salaries, salary amounts based on experience, bonus ranges and more!

The data in this article has been compiled using official government salary data, salary surveys, and other sources such as job postings which contain salary information.

All salary information is in the local currency, which is the Mexican peso. To keep things simple, we are using the MXN currency code instead of the currency symbol $.

How Much Does an Art Director Make in San Luis Potosi?

An Art Director working in San Luis Potosi will typically earn around 498,000 MXN per year, and this can range from the lowest average salary of about 228,000 MXN to the highest average salary of 792,900 MXN.

Average Annual Salary
498,000 MXN
Average Monthly Salary
41,500 MXN

Lowest Annual Salary
228,000 MXN
Lowest Monthly Salary
19,000 MXN

Highest Annual Salary
792,900 MXN
Highest Monthly Salary
66,075 MXN

These are average salaries for an Art Director in San Luis Potosi and include benefits such as housing and transport. It's also possible for an Art Director to earn more or less than the average salaries shown above.

Art Director salaries will vary a lot based on your experience, location, skills, and gender. Keep reading below to research more data on each of these areas.

Distribution of Art Director Salaries in San Luis Potosi

So we've looked at the average salaries an Art Director will earn in San Luis Potosi. The next interesting data point is the distribution of salaries.

Salary ranges

We already know that an Art Director can earn between 228,000 MXN and 792,900 MXN on average in San Luis Potosi. This is known as the range in statistics.

The difference between the maximum and minimum values is a good indicator of variability in salaries, and can be used by employers to figure out how much they can expect to pay, and for employees to know how much they can earn.

Median salary

The median salary for an Art Director in San Luis Potosi is 538,600 MXN. This is the middle value in the distribution of salaries.

What this means is that approximately 50% of the population earn less than 538,600 MXN, and 50% of the population earn more than 538,600 MXN.

If you are earning more than the median salary, that's a good indicator that you are being paid well.

If you're not earning more than the median salary, your objective should be to increase your earnings to be at least as high as the median salary (which you can do by asking for a pay rise, looking for a better paying job, etc).

Percentiles

Percentiles are similar to the median salary, but instead of looking at the middle value, they look at the values in the top and bottom half of the distribution.

For the average Art Director salary in San Luis Potosi, 25% of the population are earning less than 344,600 MXN while 75% of the population earn more than 344,600 MXN.

75% of the population earn less than 721,600 MXN, and 25% of the population earn more than 721,600 MXN.

Like the median salary, the 25th and 75th percentile salaries can be used to determine which quartile you fall into so that you know whether you are being paid well enough compared to others in your profession and location.

The difference between a median and an average salary

The median and average salary are both indicators you can use to see if you are being paid fairly based on the overall population.

  • If your salary is higher than the average and the median salary, you are earning well compared to others.
  • If your salary is lower than the average and the median salary, it could indicate you are not being paid well enough.
  • If you are somewhere in between then it's tricky to determine if you are being paid well enough and you might need to research more closely.

Art Director Salary by Experience Level in San Luis Potosi

The most important factor in determining your salary after the specific profession is the number of years experience you have. It stands to reason that more years of experience will result in a higher wage.

We have researched the average art director salary based on years of experience to give you an idea of how the average changes once you've worked for a certain amount of time.

  • 0 - 2 Years Experience. An Art Director in San Luis Potosi that has less than two years of experience can expect to earn somewhere in the region of 261,300 MXN.
  • 2 - 5 Years Experience. With two to five years of experience the average Art Director salary would increase to 349,300 MXN.
  • 5 - 10 Years Experience. From five to ten years of experience as an Art Director, the average salary would be 516,100 MXN.
  • 10 - 15 Years Experience. Once you have more than ten years of experience the average salary reaches around 628,000 MXN.
  • 15 - 20 Years Experience. An Art Director with 15 to 20 years of experience can earn an average of 684,900 MXN.
  • 20+ Years Experience. For an Art Director with more than 20 years, the expected average salary increases to 741,500 MXN.

Average Salary by Experience Chart

0-2 Years
261,300 MXN
2-5 Years +34%
349,300 MXN
5-10 Years +48%
516,100 MXN
10-15 Years +22%
628,000 MXN
15-20 Years +9%
684,900 MXN
20+ Years +8%
741,500 MXN

Art Director Salary by Education Level in San Luis Potosi

As well as experience in a job, your education plays a big role in how much you can earn. A lot of higher paying positions require a high level of education, but how much can a degree increase your salary?

In our research we have compared the salaries of employees in the same job and career level with different levels of education to see how much more you can earn at each education level.

The salary you can earn based on your education is very specific to both your location and the career path you choose.

In our research, we looked at the average salary for an Art Director in San Luis Potosi based on the education level of the employees in order to find out whether a better education level would increase your salary.

  • High School. An Art Director in San Luis Potosi with a high school education can earn an average salary of 319,600 MXN.

  • Certificate or Diploma. An Art Director in San Luis Potosi with a certificate or diploma education can earn an average salary of 377,200 MXN.

  • Bachelor's Degree. An Art Director in San Luis Potosi with a bachelor's degree education can earn an average salary of 545,300 MXN.

  • Master's Degree. An Art Director in San Luis Potosi with a master's degree education can earn an average salary of 713,900 MXN.

Average Salary by Education Chart

High School
319,600 MXN
Certificate or Diploma +18%
377,200 MXN
Bachelor's Degree +45%
545,300 MXN
Master's Degree +31%
713,900 MXN

How Much is a Master's Degree or MBA Program?

The approximate cost of a master's degree or post-graduate program like an MBA in Mexico is around 166,000 to 498,000 MXN and takes two years to complete.

As you can see above, there are financial benefits from reaching master's degree level, but don't expect to see much of a salary increase until you have completed the degree.

It's common for people to pursue an MBA or other post-graduate program in order to switch to a a job that pays more. On average, you can expect to earn around 10% more when switching to a new company.

Whether you decide to pursue a master's degree depends on many factors. If you are able to afford it, the numbers suggest that the return on investment is worth it and you could recover the costs in a few years from the salary increase you would receive.

Art Director Salary Compared by Gender

In the modern age, we know that there should never be a pay gap between men and women. Unfortunately, in many professions, there is still a significant difference between the salaries earned by men when compared to the salary of women in the same job.

In San Luis Potosi, a male art director will earn an average of 407,100 MXN, while a female art director will earn around 367,200 MXN.

This means that a male art director earns approximately 11% more than a female art director for performing the same job.

Average Salary by Gender Chart in San Luis Potosi

Male
407,100 MXN
Female -11%
367,200 MXN

Art Director Average Pay Raise in San Luis Potosi

In many countries, an annual pay raise is often given to employees to reward their service with a salary increase.

From our research, we can see that the average pay raise for an Art Director in San Luis Potosi is around 11% every 19 months.

The national average pay raise across all professions and industries in Mexico is around 8% every 18 months.

In this case, we can see that the number of months between the average pay raise is higher than the typical 12 months.

To make the data more meaningful, we can calculate what the approximate annual pay raise would be using a simple formula:

Annual Increase = ( Increase Rate ÷ Months ) × 12

So for this example, it would be:

Annual Increase = ( 11 ÷ 19 ) × 12  = 7%

What this means is that an Art Director in San Luis Potosi can expect to receive an average pay raise of around 7% every 12 months.

Annual Pay Raise by Industry in San Luis Potosi for 2024

In the chart below, you can see the average annual pay raise percentages for each of the major industries in Mexico.

You will see that companies in bigger and more lucrative industries tend to have the higher annual pay raises.

Banking
4%
Energy
8%
Information Technology
3%
Healthcare
7%
Travel
2%
Construction
6%
Education
1%

Art Director Bonus and Incentive Rates in San Luis Potosi

Another part of your overall compensation in a job is how much bonus you receive. Some job roles will be more likely to pay a bonus than others and also more likely to have higher bonus rates.

Generally speaking, jobs that are more involved with direct revenue generation will receive higher bonuses based on the performance towards revenue goals.

An Art Director is a moderate bonus based job, with 56% of employees reporting at least one bonus in the last 12 months.

44% reported that they had not received any bonuses in the previous 12 months.

For the employees that did receive a bonus in the previous 12 months, the reported bonuses ranged from 3% to 6%.

Received Bonus
56%
No Bonus
44%

What are the Types of Bonus?

There are a number of difference types of bonus you can receive in a job. Including:

  • Individual performance bonus - This is a bonus that is awarded to an individual employee for general performance in the job. It's the most common type of bonus.
  • Company performance bonus - This is a bonus that is awarded to a company employees to share profit with the staff.
  • Goal based bonus - This is a bonus that is awarded to an individual employee (or a team) for achieving specific goals, objectives, or milestones.
  • Holiday bonus - This type of bonus is usually paid around the holidays, often the end of the year, and is a token of appreciation for the hard work throughout the year.

Government vs Private Sector Salaries

Another commonly asked question is whether you get paid a higher salary working in the public (government) sector or the private sector.

Public sector employees in Mexico earn approximately 8% more than private sector employees in the same role.

Public Sector
415,900 MXN
Private Sector -8%
384,200 MXN

Salaries for Jobs Similar to an Art Director

In the table below, we have salary information for jobs that are similar to an Art Director in San Luis Potosi.

Job Title Category Salary
Advertising Account Executive Advertising / Graphic Design / Events 428,400 MXN
Advertising Account Manager Advertising / Graphic Design / Events 504,400 MXN
Advertising Account Planner Advertising / Graphic Design / Events 258,400 MXN
Advertising and Promotions Manager Advertising / Graphic Design / Events 642,800 MXN
Advertising Coordinator Advertising / Graphic Design / Events 327,800 MXN
Advertising Manager Advertising / Graphic Design / Events 623,200 MXN
Advertising Operations Manager Advertising / Graphic Design / Events 671,000 MXN
Advertising Sales Director Advertising / Graphic Design / Events 696,700 MXN
Advertising Strategic Planner Advertising / Graphic Design / Events 420,800 MXN
Advertising Team Leader Advertising / Graphic Design / Events 392,300 MXN
Animator Advertising / Graphic Design / Events 301,600 MXN
Art Manager Advertising / Graphic Design / Events 384,200 MXN
Artist Advertising / Graphic Design / Events 330,900 MXN
Artworker Advertising / Graphic Design / Events 231,000 MXN
Assistant Art Director Advertising / Graphic Design / Events 319,600 MXN
Audio and Video Equipment Technician Advertising / Graphic Design / Events 233,600 MXN
Audio Engineer Advertising / Graphic Design / Events 283,400 MXN
Audiosual Technician Advertising / Graphic Design / Events 245,300 MXN
Broadcast Administrator Advertising / Graphic Design / Events 414,000 MXN
Catering Sales Advertising / Graphic Design / Events 272,800 MXN
Catering Trainer Advertising / Graphic Design / Events 296,000 MXN
Commercial and Industrial Designer Advertising / Graphic Design / Events 246,500 MXN
Conference Organiser Advertising / Graphic Design / Events 296,000 MXN
Content and Media Production Lead Advertising / Graphic Design / Events 433,800 MXN
CopyWriter Advertising / Graphic Design / Events 275,800 MXN
Creative Designer Advertising / Graphic Design / Events 294,700 MXN
Creative Director Advertising / Graphic Design / Events 381,800 MXN
Designer Advertising / Graphic Design / Events 239,000 MXN
Desktop Publisher Advertising / Graphic Design / Events 183,700 MXN
Digital Campaign Manager Advertising / Graphic Design / Events 407,300 MXN
Digital Media Manager Advertising / Graphic Design / Events 504,300 MXN
Digital Media Strategist Advertising / Graphic Design / Events 514,300 MXN
Director of Events Advertising / Graphic Design / Events 650,700 MXN
Director of Graphic Design Advertising / Graphic Design / Events 378,300 MXN
Director of Social Media Marketing Advertising / Graphic Design / Events 500,100 MXN
Events and Promotions Manager Advertising / Graphic Design / Events 674,100 MXN
Events Director Advertising / Graphic Design / Events 693,100 MXN
Exhibit Designer Advertising / Graphic Design / Events 307,400 MXN
Exhibit Display Coordinator Advertising / Graphic Design / Events 297,000 MXN
Exhibit Display Manager Advertising / Graphic Design / Events 415,900 MXN
Finisher Advertising / Graphic Design / Events 195,200 MXN
Graphic Artist Advertising / Graphic Design / Events 263,100 MXN
Graphic Design Specialist Advertising / Graphic Design / Events 307,400 MXN
Graphic Designer Advertising / Graphic Design / Events 239,300 MXN
Graphics Artist Advertising / Graphic Design / Events 261,300 MXN
Graphics Design Supervisor Advertising / Graphic Design / Events 354,000 MXN
Group Creative Director Advertising / Graphic Design / Events 437,300 MXN
Imagery Analyst Advertising / Graphic Design / Events 233,900 MXN
Imaging Technologist Advertising / Graphic Design / Events 243,000 MXN
Interaction Designer Advertising / Graphic Design / Events 208,600 MXN
Media Analyst Advertising / Graphic Design / Events 313,700 MXN
Media Executive Advertising / Graphic Design / Events 428,400 MXN
Media Planner Advertising / Graphic Design / Events 327,300 MXN
Media Production Coordinator Advertising / Graphic Design / Events 283,700 MXN
Media Production Manager Advertising / Graphic Design / Events 535,800 MXN
Media Project Manager Advertising / Graphic Design / Events 563,300 MXN
Media Relations Representative Advertising / Graphic Design / Events 464,900 MXN
Media Sales Executive Advertising / Graphic Design / Events 520,900 MXN
Meeting and Event Planner Advertising / Graphic Design / Events 311,700 MXN
Multimedia Artist Advertising / Graphic Design / Events 263,100 MXN
Multimedia Specialist Advertising / Graphic Design / Events 243,000 MXN
Photographer Advertising / Graphic Design / Events 228,000 MXN
PPC Campaign Manager Advertising / Graphic Design / Events 403,100 MXN
Print Production Manager Advertising / Graphic Design / Events 425,100 MXN
Product and Brand Manager Advertising / Graphic Design / Events 638,700 MXN
Sales Promotion Manager Advertising / Graphic Design / Events 643,400 MXN
Search Engine Optimization Specialist (SEO) Advertising / Graphic Design / Events 275,800 MXN
Sketch Artist Advertising / Graphic Design / Events 294,300 MXN
Social Media Executive Advertising / Graphic Design / Events 504,400 MXN
Social Media Manager Advertising / Graphic Design / Events 524,400 MXN
Social Media Marketing Manager Advertising / Graphic Design / Events 489,600 MXN
Social Media Strategist Advertising / Graphic Design / Events 513,300 MXN
Special Events Supervisor Advertising / Graphic Design / Events 394,300 MXN
Technical Typist Advertising / Graphic Design / Events 175,900 MXN
User Experience UX Designer Advertising / Graphic Design / Events 272,800 MXN
UX Designer Advertising / Graphic Design / Events 251,500 MXN

Salary Comparison by City

If you want to compare salaries with different cities in Mexico, you can use the links below to explore the data for each specific city we have researched.

City Average Salary
Acapulco 501,833 MXN
Acuna 404,967 MXN
Aguascalientes 524,300 MXN
Boca del Rio 361,233 MXN
Buenavista 404,267 MXN
Campeche 415,500 MXN
Cancun 501,300 MXN
Celaya 458,167 MXN
Chalco 379,667 MXN
Chetumal 374,967 MXN
Chicoloapan 384,500 MXN
Chihuahua 542,833 MXN
Chilpancingo 395,067 MXN
Chimalhuacan 496,633 MXN
Cholula de Rivadabia 388,933 MXN
Ciudad Apodaca 469,533 MXN
Ciudad del Carmen 377,267 MXN
Ciudad Juarez 372,400 MXN
Ciudad Lopez Mateos 484,500 MXN
Ciudad Obregon 435,033 MXN
Ciudad Santa Catarina 431,700 MXN
Ciudad Valles 350,200 MXN
Ciudad Victoria 447,700 MXN
Coacalco 430,267 MXN
Coatzacoalcos 398,633 MXN
Colima 354,700 MXN
Cordoba 361,033 MXN
Cuautitlan Izcalli 489,600 MXN
Cuautla 368,300 MXN
Cuernavaca 441,633 MXN
Culiacan 514,700 MXN
Delicias 337,233 MXN
Durango 484,933 MXN
Ecatepec de Morelos 547,033 MXN
Ensenada 439,967 MXN
Fresnillo 339,067 MXN
General Escobedo 453,633 MXN
Gomez Palacio 436,667 MXN
Guadalajara 558,800 MXN
Guadalupe 500,933 MXN
Guaymas 333,500 MXN
Hermosillo 515,567 MXN
Hidalgo del Parral 328,867 MXN
Iguala 336,567 MXN
Irapuato 461,767 MXN
Ixtapaluca 456,633 MXN
Jiutepec 382,333 MXN
La Paz 404,133 MXN
Leon 560,367 MXN
Los Mochis 442,367 MXN
Los Reyes la Paz 424,767 MXN
Manzanillo 359,267 MXN
Matamoros 466,367 MXN
Mazatlan 462,233 MXN
Merida 497,367 MXN
Metepec 401,800 MXN
Mexicali 495,700 MXN
Mexico City 568,633 MXN
Minatitlan 338,167 MXN
Monclova 396,200 MXN
Monterrey 540,867 MXN
Morelia 505,867 MXN
Naucalpan 522,700 MXN
Navojoa 330,033 MXN
Nezahualcoyotl 531,033 MXN
Nogales 409,300 MXN
Nuevo Laredo 460,833 MXN
Oaxaca 432,100 MXN
Ojo de Agua 411,900 MXN
Orizaba 338,200 MXN
Pachuca 421,900 MXN
Piedras Negras 361,867 MXN
Playa del Carmen 373,700 MXN
Poza Rica 375,233 MXN
Puebla 538,200 MXN
Puerto Vallarta 405,567 MXN
Queretaro 504,767 MXN
Reynosa 483,400 MXN
Salamanca 374,267 MXN
Saltillo 511,067 MXN
San Cristobal de las Casas 383,533 MXN
San Juan del Rio 358,300 MXN
San Luis Rio Colorado 367,767 MXN
San Nicolas de los Garza 475,867 MXN
San Pablo de las Salinas 396,967 MXN
San Pedro Garza Garcia 341,733 MXN
Soledad de Graciano Sanchez 413,767 MXN
Tampico 442,100 MXN
Tapachula 392,333 MXN
Tehuacan 418,767 MXN
Tepic 450,333 MXN
Tijuana 549,733 MXN
Tlalnepantla de Baz 491,967 MXN
Tlaquepaque 492,167 MXN
Toluca 476,533 MXN
Tonala 470,133 MXN
Torreon 481,267 MXN
Tuxtla Gutierrez 478,400 MXN
Uruapan 415,167 MXN
Veracruz 464,700 MXN
Villa Nicolas Romero 428,367 MXN
Villahermosa 453,333 MXN
Xalapa 474,067 MXN
Xico 459,333 MXN
Zacatecas 338,600 MXN
Zamora de Hidalgo 355,033 MXN
Zapopan 552,133 MXN

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